Editorial & SEO Content Strategy Intern

About AllTrails AllTrails is the world’s most popular and trusted platform for outdoor exploration. We connect people to the outdoors, help them discover new places, and elevate their experiences on the trail. With the most comprehensive collection of trails in the world, AllTrails supports inclusive access to nature for a global community of millions of trailgoers. Every day, we solve incredibly hard problems to get more people outside, for their wellbeing and the collective care of the natural world. Join us! About the internship Join the AllTrails team for a summer of high-impact work. This isn’t your typical internship. At AllTrails, interns tackle real problems that affect millions of people who use our platform to get outside every day. You won’t be doing busy work — you’ll own a high-impact project from start to finish and present your results directly to leadership. From day one, you’ll be embedded in your team with a dedicated manager and buddy who are invested in your growth. You’ll join team standups, collaborate cross-functionally, and have a voice in how we build. Whether you’re helping shape how people discover trails, crunching data that drives product decisions, or creating content that reaches a global community — your work here will matter. If you’re looking for a summer where you grow fast, solve hard problems, and leave with something you’re genuinely proud of, this is it. What you’ll be doing Audit existing content across SEO, Trail Notes, Newsroom, PR, and affiliate channels to identify gaps, redundancies, and high-performing themes Analyze traffic, engagement, and keyword data to surface SEO opportunities and inform editorial strategy across global and market-specific themes Use AI tools (ChatGPT, Claude) and SEO platforms (Ahrefs, SEMrush) to scale production of ~100+ SEO-optimized content pieces for high-demand Trail, Location, and Park pages Build a centralized, cross-channel editorial calendar — defining taxonomy (themes, tags, formats) and integrating SEO topics, product moments, and consumer needs Design repeatable AI-assisted workflows for content analysis, planning, and SEO production at scale — documenting prompts, templates, and QA standards Conduct video and social content opportunity mapping, identifying SEO-informed topics for YouTube, Reels, and TikTok and matching them to creators and formats Collaborate cross-functionally with SEO, content, PR/Affiliate, lifecycle, partnerships, and social teams throughout the project Finalize and present all deliverables — including a content insights report, editorial roadmap, and AI content playbook — to the broader Marketing team At the end of the internship, success looks like: A library of ~100+ drafted and reviewed SEO content pieces ready for publish, covering high-demand Trail, Location, and Park pages A centralized editorial calendar and 3–6 month content roadmap adopted by the team as a single source of truth across channels A documented AI content playbook — including workflows, prompts, and QA standards — that enables the team to scale content production independently after the internship ends A final presentation to Marketing leadership covering content insights, strategic recommendations, and a video/content opportunity map What you bring Must be currently enrolled in an accredited Undergraduate degree program. This opportunity is for second or third-year Bachelor students who are graduating between December 2027 – June 2029 Candidates should be able to demonstrate how this internship aligns with their current field of study or future career goals through relevant coursework, volunteer work, or campus leadership Currently pursuing a degree in Marketing, Communications, Journalism, Business, or a related field Strong writing and editorial judgment with an eye for quality and brand voice Analytical thinking and ability to identify trends from traffic, keyword, and engagement data Strong organizational and cross-functional collaboration skills Interest in SEO, AI, and content strategy Bonus: familiarity with AI tools (ChatGPT, Claude, etc.), basic SEO concepts or keyword research, or experience with editorial calendars and content management systems Program details Length of program: ~10 weeks (Summer 2026 roughly June through August). Commitment: Full-time (40 hours/week) Compensation: $40 USD / hour Benefits: This role is eligible for 2 paid holidays, 2 sick days and 2 days of paid vacation. Peak Membership: 5 Lifetime Peak Memberships for you and your friends and family. Location: This is a U.S. based remote position. San Francisco Bay Area employees are highly encouraged to come into the office one day a week. Employees in our hub cities are highly encouraged to come to the co-working spaces on the hub’s defined schedule (once per week, bi weekly or once per month). Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive. Offers of employment are contingent upon a background check and verification of current enrollment and degree progress via official transcripts. AllTrails will consider all qualified applicants, including those with arrest and conviction records, in a manner consistent with all applicable laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. AllTrails participates in the E-Verify program for all remote locations. By submitting my application, I acknowledge and agree to AllTrails’ Job Applicant Privacy Notice. #J-18808-Ljbffr