Marketing Coordinator - Orthotics & Prosthetics
Mary Free Bed Rehabilitation, Grand Rapids, MI, United States
Overview
The Marketing Coordinator serves as the primary liaison between the Orthotics & Prosthetics (O&P) team and the central Marketing Department. This role is responsible for coordinating marketing initiatives, gathering and organizing content, and ensuring projects move efficiently from concept to completion. The person in this role will work closely with clinicians, office teams, and the marketing department to identify compelling stories, collect content, and support the development of marketing materials that strengthen brand awareness and patient engagement. This role also manages the O&P social media presence, monitors online reputation platforms, and ensures marketing materials remain current and available across all locations. Essential Job Responsibilities
Marketing Project Coordination Serves as the primary liaison between the O&P team and the marketing department. Coordinates marketing requests and initiatives from concept through completion. Gathers and organizes content including patient stories, photos, and program highlights for marketing campaigns. Tracks marketing projects, timelines, and deliverables to ensure timely and accurate completion. Creates marketing materials using established templates and brand guidelines. Maintains inventory of marketing materials across offices. Coordinates ordering, distribution, and restocking of marketing supplies. Social Media Management Manages and maintains O&P social media accounts including Instagram, with expansion to LinkedIn and future platforms. Develops and maintains a consistent posting strategy and schedule. Coordinates content collection with clinicians and office teams. Monitors engagement and collaborates with the marketing team on strategy and performance improvements. Stays current on creative content trends, tools, and best practices for social media. Ensures content aligns with organizational messaging and brand standards. Attends events as needed to gather content during regular business hours and occasional nights and weekends. Brand & Online Presence Management Monitors online listings and reputation platforms such as Google Business Profiles, Yelp, and other review sites. Assists with responding to reviews and ensuring accurate office information across platforms. Conducts periodic audits of marketing materials and digital presence to ensure accuracy and relevance. Cross-Team Collaboration Engages and builds relationships with leaders and staff from across the organization to identify and surface marketing opportunities. Supports marketing-related initiatives tied to patient engagement, community outreach, and brand awareness. Customer Service Responsibilities Demonstrate excellent customer service and standards of behaviors, encourage, coach, and monitor the same in team members. Promote teamwork and direct communication with co-workers and handle confidential information discreetly and sensitively. Responsibilities in Quality Improvement Contribute by identifying problems and seeking solutions. Promote patient/family satisfaction where possible; participate in departmental efforts to monitor and report customer service. Essential Job Qualifications
Strong project coordination and organizational skills Effective cross-team collaboration Adaptability and responsiveness with shifting priorities Excellent interpersonal communication and relationship building skills Attention to detail and quality control Proactive mindset to identify opportunities and act Preferred Job Qualifications
Bachelor’s degree in Communications, Marketing, Journalism, or a related field. 2-3 years of experience in content creation, social media management, or marketing/project coordination. Experience with photography, videography, and basic editing for social media content. Excellent writing, proofreading, and social media storytelling skills, particularly for B2C audiences. Experience creating content using Canva. Familiarity with social media management platforms such as Hootsuite or Sprout Social. Ability to monitor social media trends, engagement metrics, and performance insights. Demonstrated commitment to the organization's mission and values. Physical Requirements
None (No specific requirements) Occasionally (Less than 1/3) Frequently (1/3 to 2/3) Majority (More than 2/3) Remain in a stationary position: Frequently Traverse or move around work location: Frequently Use keyboard: Frequently Operate or use department specific equipment: Frequently Ascend/Descend equipment or ladder: None Position self to accomplish the Essential Functions of the role: Majority Receive and communicate information and ideas for understanding: Majority Transport, position, and/or exert force: Occasionally Up to 10 pounds: Occasionally Up to 25 pounds: None Up to 50 pounds: None Up to 75 pounds: None More than 100 pounds: None Other weight: Up to___ pounds Other: _____ Mary Free Bed is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, genetic information, veteran status, disability or other legally protected characteristic. If reasonable accommodation is needed, please contact the Talent Acquisition team at recruitment@maryfreebed.com
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The Marketing Coordinator serves as the primary liaison between the Orthotics & Prosthetics (O&P) team and the central Marketing Department. This role is responsible for coordinating marketing initiatives, gathering and organizing content, and ensuring projects move efficiently from concept to completion. The person in this role will work closely with clinicians, office teams, and the marketing department to identify compelling stories, collect content, and support the development of marketing materials that strengthen brand awareness and patient engagement. This role also manages the O&P social media presence, monitors online reputation platforms, and ensures marketing materials remain current and available across all locations. Essential Job Responsibilities
Marketing Project Coordination Serves as the primary liaison between the O&P team and the marketing department. Coordinates marketing requests and initiatives from concept through completion. Gathers and organizes content including patient stories, photos, and program highlights for marketing campaigns. Tracks marketing projects, timelines, and deliverables to ensure timely and accurate completion. Creates marketing materials using established templates and brand guidelines. Maintains inventory of marketing materials across offices. Coordinates ordering, distribution, and restocking of marketing supplies. Social Media Management Manages and maintains O&P social media accounts including Instagram, with expansion to LinkedIn and future platforms. Develops and maintains a consistent posting strategy and schedule. Coordinates content collection with clinicians and office teams. Monitors engagement and collaborates with the marketing team on strategy and performance improvements. Stays current on creative content trends, tools, and best practices for social media. Ensures content aligns with organizational messaging and brand standards. Attends events as needed to gather content during regular business hours and occasional nights and weekends. Brand & Online Presence Management Monitors online listings and reputation platforms such as Google Business Profiles, Yelp, and other review sites. Assists with responding to reviews and ensuring accurate office information across platforms. Conducts periodic audits of marketing materials and digital presence to ensure accuracy and relevance. Cross-Team Collaboration Engages and builds relationships with leaders and staff from across the organization to identify and surface marketing opportunities. Supports marketing-related initiatives tied to patient engagement, community outreach, and brand awareness. Customer Service Responsibilities Demonstrate excellent customer service and standards of behaviors, encourage, coach, and monitor the same in team members. Promote teamwork and direct communication with co-workers and handle confidential information discreetly and sensitively. Responsibilities in Quality Improvement Contribute by identifying problems and seeking solutions. Promote patient/family satisfaction where possible; participate in departmental efforts to monitor and report customer service. Essential Job Qualifications
Strong project coordination and organizational skills Effective cross-team collaboration Adaptability and responsiveness with shifting priorities Excellent interpersonal communication and relationship building skills Attention to detail and quality control Proactive mindset to identify opportunities and act Preferred Job Qualifications
Bachelor’s degree in Communications, Marketing, Journalism, or a related field. 2-3 years of experience in content creation, social media management, or marketing/project coordination. Experience with photography, videography, and basic editing for social media content. Excellent writing, proofreading, and social media storytelling skills, particularly for B2C audiences. Experience creating content using Canva. Familiarity with social media management platforms such as Hootsuite or Sprout Social. Ability to monitor social media trends, engagement metrics, and performance insights. Demonstrated commitment to the organization's mission and values. Physical Requirements
None (No specific requirements) Occasionally (Less than 1/3) Frequently (1/3 to 2/3) Majority (More than 2/3) Remain in a stationary position: Frequently Traverse or move around work location: Frequently Use keyboard: Frequently Operate or use department specific equipment: Frequently Ascend/Descend equipment or ladder: None Position self to accomplish the Essential Functions of the role: Majority Receive and communicate information and ideas for understanding: Majority Transport, position, and/or exert force: Occasionally Up to 10 pounds: Occasionally Up to 25 pounds: None Up to 50 pounds: None Up to 75 pounds: None More than 100 pounds: None Other weight: Up to___ pounds Other: _____ Mary Free Bed is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, genetic information, veteran status, disability or other legally protected characteristic. If reasonable accommodation is needed, please contact the Talent Acquisition team at recruitment@maryfreebed.com
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