Graphic Designer
Keene State College, Keene, NH, United States
The Graphic Designer will create visually compelling designs that support student recruitment and campus-wide marketing initiatives. This role is responsible for producing print and digital assets that align with the college’s brand standards and drive engagement across multiple channels. The Graphic Designer will collaborate closely with the Strategic Writer, Photographer/Videographer, and Digital Media Strategist to deliver high-quality creative for campaigns, social media, email, and web.
Duties/Responsibilities Print & Collateral (40%)
Design and maintain the admissions print suite, including:
Travel Piece (Viewbook) and associated flyers
Postcards and Mailers
Financial aid and Scholarship flyers
Acceptance Package
Ensure all print materials adhere to brand guidelines and are optimized for recruitment.
Digital & Social Media, Web, and Content Repurposing (50%)
Create social media assets for Instagram, TikTok, Facebook, and LinkedIn.
Design digital ads for paid campaigns (search, display, social).
Develop icons and visual storytelling assets for web and email.
Collaborate with Digital Media Strategist and Strategic Writer to design conversion-focused landing pages.
Ensure visual consistency across program pages and enrollment site.
Apply the Capture Once, Distribute Many (CODM) approach:
Transform hero assets (videos, photos) into social graphics, ads, and email visuals.
Brand Governance (10%)
Maintain and update brand guidelines for typography, color, and imagery.
Provide design support for campus partners while prioritizing enrollment-driven projects.
Manage Brand Comply platform for licensed merchandise partners.
Requirements Minimum Acceptable Education & Experience
Bachelor’s degree in Graphic Design, Visual Communications, or related field.
3+ years of experience in graphic design for marketing or higher education.
Knowledge, Skills & Abilities
Creative Problem-Solving: Ability to translate strategic goals into compelling visuals.
Collaboration: Works effectively with writers, videographers, and digital strategists.
Attention to Detail: Ensures accuracy and consistency across all assets.
Time Management: Handles multiple projects and deadlines in a fast-paced environment.
Other Requirements
Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator).
Experience designing for print and digital platforms.
Familiarity with social media formats, responsive design, and accessibility standards.
Successful portfolio demonstrating multi-channel design work.
Preferred Qualifications
Experience working in a higher education or non-profit environment.
EEO Statement The University System of New Hampshire is an Equal Opportunity/Equal Access employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.
Compensation Pay Range $47,920.00 - $85,410.00
The pay range for this position is listed above. Actual offer will be based on skills, qualifications, experience, and internal equity.
Location Keene
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Duties/Responsibilities Print & Collateral (40%)
Design and maintain the admissions print suite, including:
Travel Piece (Viewbook) and associated flyers
Postcards and Mailers
Financial aid and Scholarship flyers
Acceptance Package
Ensure all print materials adhere to brand guidelines and are optimized for recruitment.
Digital & Social Media, Web, and Content Repurposing (50%)
Create social media assets for Instagram, TikTok, Facebook, and LinkedIn.
Design digital ads for paid campaigns (search, display, social).
Develop icons and visual storytelling assets for web and email.
Collaborate with Digital Media Strategist and Strategic Writer to design conversion-focused landing pages.
Ensure visual consistency across program pages and enrollment site.
Apply the Capture Once, Distribute Many (CODM) approach:
Transform hero assets (videos, photos) into social graphics, ads, and email visuals.
Brand Governance (10%)
Maintain and update brand guidelines for typography, color, and imagery.
Provide design support for campus partners while prioritizing enrollment-driven projects.
Manage Brand Comply platform for licensed merchandise partners.
Requirements Minimum Acceptable Education & Experience
Bachelor’s degree in Graphic Design, Visual Communications, or related field.
3+ years of experience in graphic design for marketing or higher education.
Knowledge, Skills & Abilities
Creative Problem-Solving: Ability to translate strategic goals into compelling visuals.
Collaboration: Works effectively with writers, videographers, and digital strategists.
Attention to Detail: Ensures accuracy and consistency across all assets.
Time Management: Handles multiple projects and deadlines in a fast-paced environment.
Other Requirements
Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator).
Experience designing for print and digital platforms.
Familiarity with social media formats, responsive design, and accessibility standards.
Successful portfolio demonstrating multi-channel design work.
Preferred Qualifications
Experience working in a higher education or non-profit environment.
EEO Statement The University System of New Hampshire is an Equal Opportunity/Equal Access employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.
Compensation Pay Range $47,920.00 - $85,410.00
The pay range for this position is listed above. Actual offer will be based on skills, qualifications, experience, and internal equity.
Location Keene
#J-18808-Ljbffr