Marketing Operations Specialist
Home Depot, Atlanta, GA, United States
Position Purpose:
The Marketing Support Specialist supports development & tracking of strategic marketing goals by department. The Marketing Support Specialist will provide reporting / analysis, project management support, and centralized tracking to support cross-functional marketing initiatives.
Key Responsibilities:
20% Collaboration - Collaborate with Retail Media+ Partner Management and Audience Marketing to execute aggregate reporting & analysis on vendor campaign performance for readouts with supervisor & broader merchandising organization
30% Competitive Activity - Track and report on competitive activity, aggregate marketing performance, budget deployment, and progress against strategic priorities by week for assigned department(s) and provide summarized reports to support strategy development
10% Manage Promotions - Manage internal promo generation/calendar & barcode management processes for assigned department(s), may include coupon process
10% Promotional Coverage - Maintain centralized reference documents for promotional coverage & affected SKUs/vendors; notify internal stakeholders as needed when materials are updated
5% Reporting - Report out marketing & competitive activity during internal status updates and merchant staff meetings
5% Special Projects - Work on special projects as directed
20% Strategy - Provide support in developing department overall strategy playbook & strategic event briefs to be leveraged by cross-functional marketing execution teams
Direct Manager / Direct Reports:
This position typically reports to Senior Manager, Category Marketing
This position has 0 direct reports
Travel Requirements:
No travel required.
Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Preferred Qualifications:
Excellent written and verbal communication skills
Bachelor's degree in marketing, advertising, or a business-related field
1+ years of relevant experience (i.e. advertising, marketing, media, social, or agency roles)
Experience managing projects and working with cross-functional stakeholders
Experience with SharePoint, PowerPoint and Excel
Strong organizational skills & attention to details
Ability to communicate clearly with teammates and supervisors in both verbal and written communications
An adaptive mindset and a willingness to learn new skills & processes
Ability to manage deadlines & milestones across multiple simultaneous projects
A collaborative approach and willingness to seek help as needed
A strategic approach to execution, including an ability to identify process improvements
Minimum Education:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Competencies:
Action Oriented
Collaborates
Drives Engagement
Communicates Effectively
Drives ResultsManages Conflict
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
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Key Responsibilities:
20% Collaboration - Collaborate with Retail Media+ Partner Management and Audience Marketing to execute aggregate reporting & analysis on vendor campaign performance for readouts with supervisor & broader merchandising organization
30% Competitive Activity - Track and report on competitive activity, aggregate marketing performance, budget deployment, and progress against strategic priorities by week for assigned department(s) and provide summarized reports to support strategy development
10% Manage Promotions - Manage internal promo generation/calendar & barcode management processes for assigned department(s), may include coupon process
10% Promotional Coverage - Maintain centralized reference documents for promotional coverage & affected SKUs/vendors; notify internal stakeholders as needed when materials are updated
5% Reporting - Report out marketing & competitive activity during internal status updates and merchant staff meetings
5% Special Projects - Work on special projects as directed
20% Strategy - Provide support in developing department overall strategy playbook & strategic event briefs to be leveraged by cross-functional marketing execution teams
Direct Manager / Direct Reports:
This position typically reports to Senior Manager, Category Marketing
This position has 0 direct reports
Travel Requirements:
No travel required.
Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Preferred Qualifications:
Excellent written and verbal communication skills
Bachelor's degree in marketing, advertising, or a business-related field
1+ years of relevant experience (i.e. advertising, marketing, media, social, or agency roles)
Experience managing projects and working with cross-functional stakeholders
Experience with SharePoint, PowerPoint and Excel
Strong organizational skills & attention to details
Ability to communicate clearly with teammates and supervisors in both verbal and written communications
An adaptive mindset and a willingness to learn new skills & processes
Ability to manage deadlines & milestones across multiple simultaneous projects
A collaborative approach and willingness to seek help as needed
A strategic approach to execution, including an ability to identify process improvements
Minimum Education:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Competencies:
Action Oriented
Collaborates
Drives Engagement
Communicates Effectively
Drives ResultsManages Conflict
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
#J-18808-Ljbffr