Outreach Specialist
State of Colorado, Denver, CO, United States
Overview
The Colorado State Treasury administers and accounts for tax dollars from when they are received until they are disbursed. This position supports the Colorado SecureSavings Program (CSSP) through outreach, marketing, stakeholder engagement, saver support, and education. The role leads outreach and engagement efforts, develops and implements the marketing strategy, and ensures participant satisfaction as employers and their employees invest in the Program.
Responsibilities
Marketing & Outreach: Implement and continually execute the Program’s marketing and outreach strategy, including traditional marketing and community outreach requiring direct relationships with local stakeholders.
Identify target audiences for Program marketing and outreach and segment the audience.
Select appropriate channels for disseminating marketing and outreach materials to external stakeholders such as employer groups and partners.
Support planning and design of marketing, communication, advertising, and outreach materials for internal and external stakeholders.
Deliver presentations at events, webinars, trade shows, and other outreach opportunities.
Content Development: Identify opportunities to create or update resources and materials, including web content, written materials, presentation slides, and audio/visual content.
Coordinate with internal staff and third-party vendors to assign content development responsibilities.
Relationship Management: Maintain engagement with community partners, trade associations, and other stakeholders; develop strategies to expand CSSP reach statewide and in hard-to-reach communities.
Gather and escalate external partner feedback and coordinate with senior CSSP staff to build program knowledge for partner engagement.
Minimum Qualifications Option 1:
Six (6) years of professional experience in communication, community engagement, field organization, marketing, advertising, journalism, public relations, sales, or related field. This experience must be clearly demonstrated in your application.
OR
Option 2:
A bachelor’s degree from an accredited institution in public relations, communications, liberal arts, public administration, marketing, advertising, journalism, political science, business, international relations, or related field.
And
Two (2) years of professional experience that includes one or more of the following: communication, community engagement, field organization, marketing, advertising, journalism, public relations, sales, or related field.
Education Substitutions:
A Master’s degree in a related field substitutes for the required experience on a year-for-year basis.
Preferred Qualifications
Experience with social media campaigns or outreach
Experience presenting to diverse audiences
Experience collaborating with internal and external stakeholders to solve problems
Experience creating fact sheets, scripts, and concise materials for stakeholders
Experience writing complex content for varied audiences
Experience using Salesforce or similar CRM software
Bilingual in Spanish
Required Skills and Competencies
Strong interpersonal skills and ability to work with cross-functional teams
Excellent verbal and written communication and presentation skills
Ability to create consistent, meaningful content for social media and campaigns
Ability to multi-task and work under pressure
Strong time-management and organizational skills
Commitment to customer service and to Diversity, Equity, and Inclusion
Ability to engage internal and external stakeholders collaboratively
Public speaking experience with diverse audiences
Ability to present in interactive workshops, virtual or in-person
Problem-solving independently and attention to detail
Dedication to public service and fostering a productive, respectful work environment
Ability to provide clear, concise responses to complex program questions
Conditions of Employment
Pre-employment background check is required.
Colorado residency is required to apply.
Occasional travel within the State may be required.
How to Apply Interested applicants should follow the State application process. Complete online application and any required supplemental questions. Submission of a resume or cover letter is optional and may be reviewed at the final stage of the selection process.
Additional Information The State of Colorado is an equal opportunity employer and encourages candidates from all identities, backgrounds, and abilities to apply. We prohibit discrimination based on race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, national origin, marital status, genetic information, or military status, with preference given to military veterans, or any other protected status in accordance with applicable law.
For accessibility accommodations during the application process, please contact the appropriate coordinator.
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Responsibilities
Marketing & Outreach: Implement and continually execute the Program’s marketing and outreach strategy, including traditional marketing and community outreach requiring direct relationships with local stakeholders.
Identify target audiences for Program marketing and outreach and segment the audience.
Select appropriate channels for disseminating marketing and outreach materials to external stakeholders such as employer groups and partners.
Support planning and design of marketing, communication, advertising, and outreach materials for internal and external stakeholders.
Deliver presentations at events, webinars, trade shows, and other outreach opportunities.
Content Development: Identify opportunities to create or update resources and materials, including web content, written materials, presentation slides, and audio/visual content.
Coordinate with internal staff and third-party vendors to assign content development responsibilities.
Relationship Management: Maintain engagement with community partners, trade associations, and other stakeholders; develop strategies to expand CSSP reach statewide and in hard-to-reach communities.
Gather and escalate external partner feedback and coordinate with senior CSSP staff to build program knowledge for partner engagement.
Minimum Qualifications Option 1:
Six (6) years of professional experience in communication, community engagement, field organization, marketing, advertising, journalism, public relations, sales, or related field. This experience must be clearly demonstrated in your application.
OR
Option 2:
A bachelor’s degree from an accredited institution in public relations, communications, liberal arts, public administration, marketing, advertising, journalism, political science, business, international relations, or related field.
And
Two (2) years of professional experience that includes one or more of the following: communication, community engagement, field organization, marketing, advertising, journalism, public relations, sales, or related field.
Education Substitutions:
A Master’s degree in a related field substitutes for the required experience on a year-for-year basis.
Preferred Qualifications
Experience with social media campaigns or outreach
Experience presenting to diverse audiences
Experience collaborating with internal and external stakeholders to solve problems
Experience creating fact sheets, scripts, and concise materials for stakeholders
Experience writing complex content for varied audiences
Experience using Salesforce or similar CRM software
Bilingual in Spanish
Required Skills and Competencies
Strong interpersonal skills and ability to work with cross-functional teams
Excellent verbal and written communication and presentation skills
Ability to create consistent, meaningful content for social media and campaigns
Ability to multi-task and work under pressure
Strong time-management and organizational skills
Commitment to customer service and to Diversity, Equity, and Inclusion
Ability to engage internal and external stakeholders collaboratively
Public speaking experience with diverse audiences
Ability to present in interactive workshops, virtual or in-person
Problem-solving independently and attention to detail
Dedication to public service and fostering a productive, respectful work environment
Ability to provide clear, concise responses to complex program questions
Conditions of Employment
Pre-employment background check is required.
Colorado residency is required to apply.
Occasional travel within the State may be required.
How to Apply Interested applicants should follow the State application process. Complete online application and any required supplemental questions. Submission of a resume or cover letter is optional and may be reviewed at the final stage of the selection process.
Additional Information The State of Colorado is an equal opportunity employer and encourages candidates from all identities, backgrounds, and abilities to apply. We prohibit discrimination based on race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, national origin, marital status, genetic information, or military status, with preference given to military veterans, or any other protected status in accordance with applicable law.
For accessibility accommodations during the application process, please contact the appropriate coordinator.
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