Digital Marketing Specialist
Security National Financial Corporation, Murray, UT, United States
The Digital Marketing Specialist is responsible for managing and executing digital marketing operations and processes. This role involves overseeing marketing automation systems, collaborating with external vendors, and supervising the creation and distribution of digital content that promotes the SecurityNational Mortgage Company brand.
Key Responsibilities
Own and manage social media execution across corporate and loan officer channels
Lead social posting tool usage, support, and optimization to drive engagement
Identify and implement opportunities to improve reach, engagement, and consistency across channels
Execute updates to website content, landing pages, and blog posts within WordPress
Support campaign launches by building and updating landing pages
Ensure website content is accurate, compliant, and aligned with current marketing initiatives
Partner with internal stakeholders and external vendors on larger website updates or enhancements
Apply basic SEO best practices, including metadata, page structure, and internal linking
Monitor website performance and flag opportunities for improvement
Serve as a key partner to loan officers for digital marketing support and success
Provide guidance on social media best practices, content usage, and personal branding
Identify common field challenges and develop scalable solutions to improve adoption and effectiveness
Partner with marketing leadership to execute campaigns across channels
Build and support digital assets including landing pages, social content, and email components
Ensure alignment across social, email, and web as part of campaign execution
Contribute ideas for campaign improvements based on performance data and field feedback
Track and analyze performance across digital channels and website activity
Provide recommendations to improve engagement and overall effectiveness
Identify trends and opportunities to enhance marketing impact
Requirements Education and/or Work Experience Requirements:
2–5 years of experience in digital marketing, social media, or campaign execution
Hands‑on experience with WordPress or a similar CMS
Understanding of basic SEO principles and website optimization
Experience working in a sales‑driven or field‑supported environment
Strong organizational and prioritization skills
Ability to operate independently and manage multiple workstreams
Analytical mindset with the ability to translate data into actionable insights
Mortgage or financial services experience strongly preferred
Physical Requirements
Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards
Must be able to occasionally lift and carry up to 15 lbs.
Must be able to talk, listen and speak clearly on telephone
Must be able to sit for prolonged periods at a desk, while working on a computer
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Key Responsibilities
Own and manage social media execution across corporate and loan officer channels
Lead social posting tool usage, support, and optimization to drive engagement
Identify and implement opportunities to improve reach, engagement, and consistency across channels
Execute updates to website content, landing pages, and blog posts within WordPress
Support campaign launches by building and updating landing pages
Ensure website content is accurate, compliant, and aligned with current marketing initiatives
Partner with internal stakeholders and external vendors on larger website updates or enhancements
Apply basic SEO best practices, including metadata, page structure, and internal linking
Monitor website performance and flag opportunities for improvement
Serve as a key partner to loan officers for digital marketing support and success
Provide guidance on social media best practices, content usage, and personal branding
Identify common field challenges and develop scalable solutions to improve adoption and effectiveness
Partner with marketing leadership to execute campaigns across channels
Build and support digital assets including landing pages, social content, and email components
Ensure alignment across social, email, and web as part of campaign execution
Contribute ideas for campaign improvements based on performance data and field feedback
Track and analyze performance across digital channels and website activity
Provide recommendations to improve engagement and overall effectiveness
Identify trends and opportunities to enhance marketing impact
Requirements Education and/or Work Experience Requirements:
2–5 years of experience in digital marketing, social media, or campaign execution
Hands‑on experience with WordPress or a similar CMS
Understanding of basic SEO principles and website optimization
Experience working in a sales‑driven or field‑supported environment
Strong organizational and prioritization skills
Ability to operate independently and manage multiple workstreams
Analytical mindset with the ability to translate data into actionable insights
Mortgage or financial services experience strongly preferred
Physical Requirements
Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards
Must be able to occasionally lift and carry up to 15 lbs.
Must be able to talk, listen and speak clearly on telephone
Must be able to sit for prolonged periods at a desk, while working on a computer
#J-18808-Ljbffr