Sr. Manager, Marketing and Business Development, Taelor AI (Remote)
Event Marketer, Seattle, WA, United States
Sr. Manager, Marketing and Business Development, Taelor AI (Remote)
Taelor is a mission‑driven, fast‑growing AI startup focused on sustainable circular fashion.
This role is for a rare type of marketing leader: someone who can think like a data‑driven CMO, execute like a growth hacker, build iconic brand and partnership strategies—and shape their own role while thriving in the speed and ambiguity of a high‑growth AI startup.
Role Overview Lead brand storytelling, creative direction, and integrated marketing campaigns. Report directly to the CEO, shaping company strategy, brand and growth.
Key Responsibilities
Define, evolve and own Taelor’s marketing and partnership strategy, positioning, brand and creative direction to build a category‑defining company.
Create clear, high‑quality briefs for designers, content creators and agency partners, ensuring alignment with strategic objectives.
Manage and mentor creative resources (e.g., junior designers, content creators), Ambassador Managers, Content Strategist, Podcast PR Specialist and agencies to drive fast, high‑quality execution while maintaining a strong and consistent brand.
Own end‑to‑end program management of marketing initiatives—driving execution from planning through delivery while ensuring timelines, budgets and outcomes are met; build scalable processes for fast execution without sacrificing quality or strategic alignment.
Lead multi‑channel marketing campaigns across paid ads, social media, influencers, PR, podcast, affiliate, word‑of‑mouth and referral programs, activation and events, email/SMS, CRM and loyalty program, and partnerships. Use AI tools to accelerate marketing operations, content creation and experimentation.
Lead Ambassador Managers to build and manage influencer partnerships and ambassador programs; oversee marketing freelancers, content strategists and community engagement initiatives.
Work closely with the Reddit, AI‑SEO and SEO marketing teams to ensure brand and growth marketing reinforce each other.
Collaborate with Product Managers to optimize landing experiences for relevance, conversion and measurement.
Partner with Stylists and Fashion Merchants to continuously refine product assortment based on customer insights, trends and performance data.
Partner with Data Scientists to develop measurement and testing plans, monitor campaign performance and collaborate with cross‑functional teams to drive rapid optimization.
Lead and execute high‑impact B2B2C partnership strategies to drive customer acquisition and brand awareness across unconventional, high‑leverage channels, building win‑win collaborations for Taelor and its partners.
Build and scale partnerships with platforms and communities such as women’s‑rent subscription companies, schools, chambers of commerce, dating apps, musicians and entertainment talent, gyms and fitness networks, sports teams and leading fashion brands, working closely with partners’ executive teams to drive strategic alignment.
Develop co‑marketing initiatives that integrate Taelor into real‑life consumer moments, ranging from digital collaborations to in‑person experiences such as fashion shows, events and brand activations.
Own the end‑to‑end partnership lifecycle—from sourcing and negotiating partnerships to launching campaigns and measuring performance—turning partnerships into a scalable growth engine.
Drive PR and media opportunities in collaboration with partners, amplifying storytelling through co‑branded campaigns and expanding Taelor’s cultural relevance.
Qualifications
7+ years of experience in brand, growth or integrated marketing, with a track record reaching male consumer audiences in the U.S.
Strong creative instincts and capability to craft compelling brand narratives; agency experience is a plus.
Proven ability to manage and scale multiple marketing channels simultaneously and to lead cross‑functional global teams and creative resources.
Data‑driven mindset with experience in rapid testing and iteration, performance marketing and influencer/social media strategies.
Comfortable leveraging AI tools to enhance content creation, campaign execution and marketing workflows.
Highly organized, proactive and able to operate with speed and ownership in a fast‑paced tech startup environment, with the autonomy to lead initiatives and drive impact.
Equal Employment Opportunity: We are an equal opportunity employer and valued and open to all qualified candidates regardless of race, color, religion, gender identity or expression, age, national origin, disability, sexual orientation or any other characteristic protected by law.
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This role is for a rare type of marketing leader: someone who can think like a data‑driven CMO, execute like a growth hacker, build iconic brand and partnership strategies—and shape their own role while thriving in the speed and ambiguity of a high‑growth AI startup.
Role Overview Lead brand storytelling, creative direction, and integrated marketing campaigns. Report directly to the CEO, shaping company strategy, brand and growth.
Key Responsibilities
Define, evolve and own Taelor’s marketing and partnership strategy, positioning, brand and creative direction to build a category‑defining company.
Create clear, high‑quality briefs for designers, content creators and agency partners, ensuring alignment with strategic objectives.
Manage and mentor creative resources (e.g., junior designers, content creators), Ambassador Managers, Content Strategist, Podcast PR Specialist and agencies to drive fast, high‑quality execution while maintaining a strong and consistent brand.
Own end‑to‑end program management of marketing initiatives—driving execution from planning through delivery while ensuring timelines, budgets and outcomes are met; build scalable processes for fast execution without sacrificing quality or strategic alignment.
Lead multi‑channel marketing campaigns across paid ads, social media, influencers, PR, podcast, affiliate, word‑of‑mouth and referral programs, activation and events, email/SMS, CRM and loyalty program, and partnerships. Use AI tools to accelerate marketing operations, content creation and experimentation.
Lead Ambassador Managers to build and manage influencer partnerships and ambassador programs; oversee marketing freelancers, content strategists and community engagement initiatives.
Work closely with the Reddit, AI‑SEO and SEO marketing teams to ensure brand and growth marketing reinforce each other.
Collaborate with Product Managers to optimize landing experiences for relevance, conversion and measurement.
Partner with Stylists and Fashion Merchants to continuously refine product assortment based on customer insights, trends and performance data.
Partner with Data Scientists to develop measurement and testing plans, monitor campaign performance and collaborate with cross‑functional teams to drive rapid optimization.
Lead and execute high‑impact B2B2C partnership strategies to drive customer acquisition and brand awareness across unconventional, high‑leverage channels, building win‑win collaborations for Taelor and its partners.
Build and scale partnerships with platforms and communities such as women’s‑rent subscription companies, schools, chambers of commerce, dating apps, musicians and entertainment talent, gyms and fitness networks, sports teams and leading fashion brands, working closely with partners’ executive teams to drive strategic alignment.
Develop co‑marketing initiatives that integrate Taelor into real‑life consumer moments, ranging from digital collaborations to in‑person experiences such as fashion shows, events and brand activations.
Own the end‑to‑end partnership lifecycle—from sourcing and negotiating partnerships to launching campaigns and measuring performance—turning partnerships into a scalable growth engine.
Drive PR and media opportunities in collaboration with partners, amplifying storytelling through co‑branded campaigns and expanding Taelor’s cultural relevance.
Qualifications
7+ years of experience in brand, growth or integrated marketing, with a track record reaching male consumer audiences in the U.S.
Strong creative instincts and capability to craft compelling brand narratives; agency experience is a plus.
Proven ability to manage and scale multiple marketing channels simultaneously and to lead cross‑functional global teams and creative resources.
Data‑driven mindset with experience in rapid testing and iteration, performance marketing and influencer/social media strategies.
Comfortable leveraging AI tools to enhance content creation, campaign execution and marketing workflows.
Highly organized, proactive and able to operate with speed and ownership in a fast‑paced tech startup environment, with the autonomy to lead initiatives and drive impact.
Equal Employment Opportunity: We are an equal opportunity employer and valued and open to all qualified candidates regardless of race, color, religion, gender identity or expression, age, national origin, disability, sexual orientation or any other characteristic protected by law.
#J-18808-Ljbffr