Marketing Coordinator
Medium, Grand Rapids, MI, United States
Marketing Coordinator Overview
We are seeking a dynamic Marketing Coordinator to join our team. The ideal candidate supports the execution of marketing and recruiting campaigns across lead generation, events, social media, content, and employer branding. Responsibilities include day-to-day coordination, campaign execution, and keeping projects on track. You will work closely with the Director of Marketing to turn strategy into action.
This is an execution-focused role. The right candidate is organized, takes initiative, communicates proactively, and takes pride in doing the details right. You will be a visible, trusted part of a small team building something meaningful across the entire organization.
You will work closely with the Director of Marketing every day in a collaborative, in-office environment. This is a small team, which means your work is visible and your contribution matters. We move at a steady pace, communicate directly, and genuinely invest in the people on our team. You will not be left to figure things out alone.
Marketing Coordinator Responsibilities Lead Generation Support
Execute lead generation campaigns across digital channels as directed
Support campaign setup, tracking, and follow-up coordination
Manage and maintain lead lists with attention to data accuracy
Monitor performance metrics and compile results for review
Event & Promotion Coordination
Coordinate logistics for marketing and recruiting events including trade shows, Lunch and Learns, job fairs, and company events
Manage vendor communication and timelines related to events
Track event leads and candidate engagement post-event
Support on-site execution and day-of coordination as needed
Social Media & Content Execution
Schedule and publish social media content across brand and recruiting channels
Support content creation for marketing and hiring initiatives
Monitor engagement, respond to comments as appropriate, and report performance
Maintain brand and employer brand consistency across all published content
Recruiting & Brand Support
Support recruiting campaigns and job promotion efforts across channels
Coordinate and support internal company events
Create and coordinate employer brand content including culture posts, team highlights, and candidate-facing materials
Help coordinate internal communications tied to culture and employer brand initiatives
Campaign & Project Coordination
Assist with email campaigns and campaign asset organization
Maintain documentation, timelines, and execution details across active projects
Coordinate tasks and follow-ups across teams to keep projects moving
Flag blockers and communicate progress proactively to the Director of Marketing
Tools & Platforms You will work inside several tools on a daily basis. Familiarity with any of the following is a plus; we are willing to train the right person on specifics.
CRM: HubSpot, Salesforce, or similar
Email marketing: HubSpot, Mailchimp, or similar
Social media scheduling: Buffer, Hootsuite, Sprout Social, or similar
Project management: Asana, Monday, Notion, or similar
Analytics: Google Analytics, platform-native dashboards
Design: Canva, Adobe Express, or similar
Marketing Coordinator Qualifications No degree required. We are looking for demonstrated experience, strong communication skills, and a track record of following through. Equivalent professional experience, internships, freelance work, and self‑directed projects all count. Here is what we are looking for:
1–3 years of experience in marketing, project coordinating or a related field
Proficient in Microsoft Suite
Strong organizational skills and a track record of meeting deadlines
Clear written and verbal communication – you will represent the brand every day
Comfortable working independently, asking good questions, and flagging issues early
A genuine interest in marketing and how companies attract customers and talent
Understanding of lead generation, email campaigns, or digital marketing is a plus
Familiarity with social media platforms from a brand or business perspective
Experience supporting talent acquisition or employer branding initiatives is a plus
Growth & Development This role is designed to grow. We are building a marketing function that does not fully exist yet – which means the person who comes in and does this well will have a meaningful opportunity to grow with it.
In your first year, you will build a strong foundation across campaign execution, events, and social media. As the function matures, there is a clear path toward a marketing manager role for someone who demonstrates ownership and results. Reviews are conducted annually and are tied to clearly defined milestones.
Compensation and Benefits
Competitive base salary based on experience
Bonus and commission programs
Paid Time Off (PTO)
Volunteer Paid Time Off (VTO)
100% employer paid family health insurance premium
100% employer paid disability insurance
100% employer paid dental & vision insurance
401k with Safe Harbor contributions from company annually
Profit sharing opportunities
#J-18808-Ljbffr
This is an execution-focused role. The right candidate is organized, takes initiative, communicates proactively, and takes pride in doing the details right. You will be a visible, trusted part of a small team building something meaningful across the entire organization.
You will work closely with the Director of Marketing every day in a collaborative, in-office environment. This is a small team, which means your work is visible and your contribution matters. We move at a steady pace, communicate directly, and genuinely invest in the people on our team. You will not be left to figure things out alone.
Marketing Coordinator Responsibilities Lead Generation Support
Execute lead generation campaigns across digital channels as directed
Support campaign setup, tracking, and follow-up coordination
Manage and maintain lead lists with attention to data accuracy
Monitor performance metrics and compile results for review
Event & Promotion Coordination
Coordinate logistics for marketing and recruiting events including trade shows, Lunch and Learns, job fairs, and company events
Manage vendor communication and timelines related to events
Track event leads and candidate engagement post-event
Support on-site execution and day-of coordination as needed
Social Media & Content Execution
Schedule and publish social media content across brand and recruiting channels
Support content creation for marketing and hiring initiatives
Monitor engagement, respond to comments as appropriate, and report performance
Maintain brand and employer brand consistency across all published content
Recruiting & Brand Support
Support recruiting campaigns and job promotion efforts across channels
Coordinate and support internal company events
Create and coordinate employer brand content including culture posts, team highlights, and candidate-facing materials
Help coordinate internal communications tied to culture and employer brand initiatives
Campaign & Project Coordination
Assist with email campaigns and campaign asset organization
Maintain documentation, timelines, and execution details across active projects
Coordinate tasks and follow-ups across teams to keep projects moving
Flag blockers and communicate progress proactively to the Director of Marketing
Tools & Platforms You will work inside several tools on a daily basis. Familiarity with any of the following is a plus; we are willing to train the right person on specifics.
CRM: HubSpot, Salesforce, or similar
Email marketing: HubSpot, Mailchimp, or similar
Social media scheduling: Buffer, Hootsuite, Sprout Social, or similar
Project management: Asana, Monday, Notion, or similar
Analytics: Google Analytics, platform-native dashboards
Design: Canva, Adobe Express, or similar
Marketing Coordinator Qualifications No degree required. We are looking for demonstrated experience, strong communication skills, and a track record of following through. Equivalent professional experience, internships, freelance work, and self‑directed projects all count. Here is what we are looking for:
1–3 years of experience in marketing, project coordinating or a related field
Proficient in Microsoft Suite
Strong organizational skills and a track record of meeting deadlines
Clear written and verbal communication – you will represent the brand every day
Comfortable working independently, asking good questions, and flagging issues early
A genuine interest in marketing and how companies attract customers and talent
Understanding of lead generation, email campaigns, or digital marketing is a plus
Familiarity with social media platforms from a brand or business perspective
Experience supporting talent acquisition or employer branding initiatives is a plus
Growth & Development This role is designed to grow. We are building a marketing function that does not fully exist yet – which means the person who comes in and does this well will have a meaningful opportunity to grow with it.
In your first year, you will build a strong foundation across campaign execution, events, and social media. As the function matures, there is a clear path toward a marketing manager role for someone who demonstrates ownership and results. Reviews are conducted annually and are tied to clearly defined milestones.
Compensation and Benefits
Competitive base salary based on experience
Bonus and commission programs
Paid Time Off (PTO)
Volunteer Paid Time Off (VTO)
100% employer paid family health insurance premium
100% employer paid disability insurance
100% employer paid dental & vision insurance
401k with Safe Harbor contributions from company annually
Profit sharing opportunities
#J-18808-Ljbffr