Field Marketer
Dandelion Energy, Rockville, MD, United States
Dandelion Energy is hiring a Field Marketer based in Maryland to support homebuilder partners in the Eastern U.S. The role involves building relationships, executing localized marketing strategies, and providing training to sales teams. Extensive travel (50%+) across the region is required. Candidates should be strategic, customer‑facing, and skilled in marketing and sales collaboration.
About Dandelion Energy We transform how homes are heated and cooled by designing, installing, and maintaining all‑in‑one geothermal heating and cooling systems that are cleaner, quieter, and up to 4x more efficient than traditional HVAC. With a focus on large, scaled deployments to homebuilders, we are on a mission to make geothermal the default choice for heating and cooling in the U.S.
About the job The Field Marketer will serve as our on‑the‑ground expert and brand ambassador in the Eastern U.S., focusing on our largest homebuilder partners. This mid‑level role blends strategy and execution: relationship building, sales enablement, partner training, localized marketing strategy, and hands‑on event and collateral execution. The position is full‑time with extensive travel (50%+) across the Eastern U.S. with Maryland as the primary home base.
Responsibilities
Build deep, trusted relationships with homebuilder sales teams.
Develop localized strategies and collateral to educate homebuyers on geothermal benefits.
Deliver training and educational programs to ensure builder teams are confident advocates for Dandelion.
Own the Eastern U.S. field marketing strategy for the new‑construction vertical.
Create, localize, and manage execution of brochures, point‑of‑sale materials, signage, digital assets, and presentations.
Build and run education programs for realtors, community managers, mortgage brokers, and other key influencers.
Host events, webinars, and info sessions tailored to these audiences.
Serve as the “voice of the homebuyer,” gathering on‑the‑ground insights into motivations, hesitations, and purchase dynamics.
Provide actionable qualitative and quantitative feedback to Marketing, Sales, and Product to shape GTM strategy and messaging.
Location & Travel Ideally based in Maryland with frequent travel (50%+) across the Northeast, with a heavy initial presence in Maryland and surrounding Mid‑Atlantic markets.
You will thrive if you
Love blending strategy with hands‑on execution.
Are energized by being customer‑facing and building relationships.
Are a strong presenter who can educate, persuade, and inspire builder sales teams and influencers.
Think like a marketer but collaborate like a sales partner.
Have high ownership, impeccable follow‑through, and bias for action.
Are passionate about sustainability and electrification in homebuilding.
Must‑haves
Ability to be based in or near Maryland and travel extensively throughout the Northeast.
3–5 years of experience in field marketing, channel marketing, sales enablement, or builder marketing.
Experience building measurable marketing programs that drive sales outcomes.
Exceptional presentation and public speaking skills.
Proven relationship‑building ability with external partners (B2B2C a bonus).
Strong written and verbal communication skills.
Ability to travel extensively.
Bachelor’s degree in Marketing, Business, Communications, or related field.
Bonus points for
Experience in energy, home construction, real estate, or high‑value B2C tech.
Experience driving demand for a new or niche category.
Field marketing in a builder or developer ecosystem.
Passion for clean energy or sustainability.
Compensation The expected annual total compensation for this exempt role is $65,000 – $80,000, plus equity as part of the overall package. Actual compensation will vary based on experience, qualifications, geography, and other job‑related factors permitted by law.
Benefits & Perks
Medical (including mental health), dental, vision, and pet insurance
401(k) plan
Commuter benefits
Generous paid sick leave, vacation, and parental leave
Learning & development support, including on‑the‑job training and virtual courses
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About Dandelion Energy We transform how homes are heated and cooled by designing, installing, and maintaining all‑in‑one geothermal heating and cooling systems that are cleaner, quieter, and up to 4x more efficient than traditional HVAC. With a focus on large, scaled deployments to homebuilders, we are on a mission to make geothermal the default choice for heating and cooling in the U.S.
About the job The Field Marketer will serve as our on‑the‑ground expert and brand ambassador in the Eastern U.S., focusing on our largest homebuilder partners. This mid‑level role blends strategy and execution: relationship building, sales enablement, partner training, localized marketing strategy, and hands‑on event and collateral execution. The position is full‑time with extensive travel (50%+) across the Eastern U.S. with Maryland as the primary home base.
Responsibilities
Build deep, trusted relationships with homebuilder sales teams.
Develop localized strategies and collateral to educate homebuyers on geothermal benefits.
Deliver training and educational programs to ensure builder teams are confident advocates for Dandelion.
Own the Eastern U.S. field marketing strategy for the new‑construction vertical.
Create, localize, and manage execution of brochures, point‑of‑sale materials, signage, digital assets, and presentations.
Build and run education programs for realtors, community managers, mortgage brokers, and other key influencers.
Host events, webinars, and info sessions tailored to these audiences.
Serve as the “voice of the homebuyer,” gathering on‑the‑ground insights into motivations, hesitations, and purchase dynamics.
Provide actionable qualitative and quantitative feedback to Marketing, Sales, and Product to shape GTM strategy and messaging.
Location & Travel Ideally based in Maryland with frequent travel (50%+) across the Northeast, with a heavy initial presence in Maryland and surrounding Mid‑Atlantic markets.
You will thrive if you
Love blending strategy with hands‑on execution.
Are energized by being customer‑facing and building relationships.
Are a strong presenter who can educate, persuade, and inspire builder sales teams and influencers.
Think like a marketer but collaborate like a sales partner.
Have high ownership, impeccable follow‑through, and bias for action.
Are passionate about sustainability and electrification in homebuilding.
Must‑haves
Ability to be based in or near Maryland and travel extensively throughout the Northeast.
3–5 years of experience in field marketing, channel marketing, sales enablement, or builder marketing.
Experience building measurable marketing programs that drive sales outcomes.
Exceptional presentation and public speaking skills.
Proven relationship‑building ability with external partners (B2B2C a bonus).
Strong written and verbal communication skills.
Ability to travel extensively.
Bachelor’s degree in Marketing, Business, Communications, or related field.
Bonus points for
Experience in energy, home construction, real estate, or high‑value B2C tech.
Experience driving demand for a new or niche category.
Field marketing in a builder or developer ecosystem.
Passion for clean energy or sustainability.
Compensation The expected annual total compensation for this exempt role is $65,000 – $80,000, plus equity as part of the overall package. Actual compensation will vary based on experience, qualifications, geography, and other job‑related factors permitted by law.
Benefits & Perks
Medical (including mental health), dental, vision, and pet insurance
401(k) plan
Commuter benefits
Generous paid sick leave, vacation, and parental leave
Learning & development support, including on‑the‑job training and virtual courses
#J-18808-Ljbffr