Sr. Solutions Marketing Manager - LinkedIn Marketing Solutions
LinkedIn, New York, NY, United States
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. This role will be performed both from home and from a LinkedIn office on select days. This role can be based in San Francisco, Mountain View, or NYC.
LinkedIn Marketing Solutions (LMS) is a multi‑billion‑dollar business for LinkedIn and one of the top three players in B2B digital advertising. The Solutions Marketing team sits within the Integrated Marketing department and serves as industry experts who partner closely with Product, Sales, Marketing and PR teams to build marketing communication strategies and the materials that get our product messages to the right people at the right time at scale.
This senior marketer serves as a video expert who partners closely with our Product, Sales, Marketing and PR teams to build compelling positioning and foundational messaging for our core video solutions with the goal of shifting customer perception and behavior. The role also serves as the lead for GTM planning for video in partnership with Product Marketing, Global Customer Marketing and Ecosystem Partnerships, helping to facilitate an integrated approach to unify our marketing and field plans across Big Bets, Segment Plans and Sales Plays.
Responsibilities
Lead the strategic build and execution of end‑to‑end GTM and multi‑channel marketing campaigns for our highest priority product solutions
Develop clear, on‑brand messaging and positioning for our solutions that provides the foundation of product marketing for outbound communication via multiple channels – e.g. event programming, digital campaigns, thought leadership, PR and content marketing
Build foundational narratives and playbooks at the solution level that simplify our product suite into consolidated frameworks that when stacked solve key outcomes for our customers
Partner with executive leadership, cross‑functional stakeholders and production agencies to develop tentpole event keynotes and activations, including NewFronts and Cannes
Partner with research and PM/PMM teams to develop customer research and/or harness insights and data to articulate the reasons to believe in our advertising solutions for our audiencesCollaborate with Sales to identify needs that will help enable the field team and grow the business, inclusive of competitive narratives, and sales content (1 to many)
Be the voice and guide the strategy for any XFN or cross‑marketing activations that involve priority product stories
Create programming and keynotes for marquee events that further our product messaging in market with key audiences
Qualifications
Basic Qualifications
7+ years total work experience
5+ years experience in a Product marketing, Integrated Marketing or Content Marketing role OR similar experience building multi‑channel campaigns to launch products and product stories
BA/BS degree or equivalent experience
Preferred Qualifications
Experience working in a cross‑functional capacity (product, marketing, sales, insights, agencies etc.) within a fast‑paced, changing environment
Unique blend of creativity, strategic problem‑solving, and a passion for data‑driven results
Proven experience developing business cases and creating effective go‑to‑market strategies
Ability to effectively engage and collaborate with cross‑functional teams to lead a unified project plan
Skilled in analyzing diverse data sources (e.g., platform analytics, research findings, customer interviews) to distinguish key insights and craft compelling narrative
Outstanding interpersonal, collaboration, communication (oral and written), and presentation skills
Experience working at an Ad Tech, Agency or Media Publisher
Demonstrated success navigating and collaborating within complex, matrixed organizations
Experience working with external agencies for creative development
Excellent project management and organizational skills; proven ability to get projects done on tight timelines
Ability to successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results
Comfort in ambiguity with strong ability to adapt to the evolving landscape of media and advertising
Suggested Skills
Cross‑functional collaboration
Communication (written and verbal)
Project management
Executive presence
Storytelling
Ad Tech
Benefits LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.
Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
Accommodations LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability‑related limitation.
Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non‑discrimination provisions described in the available documentation.
Global Data Privacy Notice for Job Candidates Please refer to the provided documentation for transparency about how LinkedIn handles personal data of employees and job applicants.
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Join us to transform the way the world works.
Job Description At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. This role will be performed both from home and from a LinkedIn office on select days. This role can be based in San Francisco, Mountain View, or NYC.
LinkedIn Marketing Solutions (LMS) is a multi‑billion‑dollar business for LinkedIn and one of the top three players in B2B digital advertising. The Solutions Marketing team sits within the Integrated Marketing department and serves as industry experts who partner closely with Product, Sales, Marketing and PR teams to build marketing communication strategies and the materials that get our product messages to the right people at the right time at scale.
This senior marketer serves as a video expert who partners closely with our Product, Sales, Marketing and PR teams to build compelling positioning and foundational messaging for our core video solutions with the goal of shifting customer perception and behavior. The role also serves as the lead for GTM planning for video in partnership with Product Marketing, Global Customer Marketing and Ecosystem Partnerships, helping to facilitate an integrated approach to unify our marketing and field plans across Big Bets, Segment Plans and Sales Plays.
Responsibilities
Lead the strategic build and execution of end‑to‑end GTM and multi‑channel marketing campaigns for our highest priority product solutions
Develop clear, on‑brand messaging and positioning for our solutions that provides the foundation of product marketing for outbound communication via multiple channels – e.g. event programming, digital campaigns, thought leadership, PR and content marketing
Build foundational narratives and playbooks at the solution level that simplify our product suite into consolidated frameworks that when stacked solve key outcomes for our customers
Partner with executive leadership, cross‑functional stakeholders and production agencies to develop tentpole event keynotes and activations, including NewFronts and Cannes
Partner with research and PM/PMM teams to develop customer research and/or harness insights and data to articulate the reasons to believe in our advertising solutions for our audiencesCollaborate with Sales to identify needs that will help enable the field team and grow the business, inclusive of competitive narratives, and sales content (1 to many)
Be the voice and guide the strategy for any XFN or cross‑marketing activations that involve priority product stories
Create programming and keynotes for marquee events that further our product messaging in market with key audiences
Qualifications
Basic Qualifications
7+ years total work experience
5+ years experience in a Product marketing, Integrated Marketing or Content Marketing role OR similar experience building multi‑channel campaigns to launch products and product stories
BA/BS degree or equivalent experience
Preferred Qualifications
Experience working in a cross‑functional capacity (product, marketing, sales, insights, agencies etc.) within a fast‑paced, changing environment
Unique blend of creativity, strategic problem‑solving, and a passion for data‑driven results
Proven experience developing business cases and creating effective go‑to‑market strategies
Ability to effectively engage and collaborate with cross‑functional teams to lead a unified project plan
Skilled in analyzing diverse data sources (e.g., platform analytics, research findings, customer interviews) to distinguish key insights and craft compelling narrative
Outstanding interpersonal, collaboration, communication (oral and written), and presentation skills
Experience working at an Ad Tech, Agency or Media Publisher
Demonstrated success navigating and collaborating within complex, matrixed organizations
Experience working with external agencies for creative development
Excellent project management and organizational skills; proven ability to get projects done on tight timelines
Ability to successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results
Comfort in ambiguity with strong ability to adapt to the evolving landscape of media and advertising
Suggested Skills
Cross‑functional collaboration
Communication (written and verbal)
Project management
Executive presence
Storytelling
Ad Tech
Benefits LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.
Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
Accommodations LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability‑related limitation.
Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non‑discrimination provisions described in the available documentation.
Global Data Privacy Notice for Job Candidates Please refer to the provided documentation for transparency about how LinkedIn handles personal data of employees and job applicants.
#J-18808-Ljbffr