International Recruitment and Marketing Strategist
Effie Worldwide, Inc., California, MO, United States
Salary and Benefits
Salary Range: $6,320.00 per month to $9,014.00 per month.
PLEASE NOTE:
The starting salary placement depends on qualifications and experience and is anticipated to be in the range of $6,320.00 per month to $7,667.00 per month.
Classification Student Service Professional IV
About the Position The International Recruitment and Marketing Manager is responsible for planning, implementing, and evaluating international recruitment initiatives that support inbound student enrollment across all programs within International Programs. The position develops and executes recruitment strategies; builds and maintains relationships with educational institutions, partners, and relevant agencies; represents the university in outreach activities; and identifies new market and program opportunities aligned with institutional priorities. The role also oversees prospective student communications and conversion efforts, ensures the accuracy and timeliness of marketing materials, and collaborates across campus to support enrollment goals. This position requires strong project management, cross‑cultural communication, analytical skills, and the ability to work independently in a dynamic global environment.
Responsibilities Recruitment implementation & Enrollment Growth
Execute international recruitment strategies across programs within International Programs.
Manage outreach initiatives (in‑person and virtual) for students, parents, and partners, including the development of presentations and recruitment materials.
Represent the university at recruitment fairs, events, conferences, or coordinate participation by appropriate staff as needed.
Guide prospective students through the enrollment funnel to support conversion and inbound enrollment growth.
Market Development, Strategy & Data Analysis
Develop and refine recruitment plans based on market trends and institutional priorities.
Analyze enrollment and conversion data to assess effectiveness of recruitment initiatives.
Recommend strategic adjustments to improve outcomes.
Utilize available technology and software to track recruitment activity, analyze enrollment trends, manage prospective student communications, and inform data‑driven decision‑making.
Marketing Strategy & Materials Oversight
Research, review, and lead messaging, web strategy, and recruitment materials.
Ensure accuracy, competitiveness, and alignment with recruitment goals.
Support communication and conversion campaigns.
Oversee dissemination of materials.
Partnership & Relationship Management
Build and maintain relationships with international institutions, agencies, sponsors, and representatives, including but not limited to high schools, community colleges, foreign universities, agencies, and service providers.
Identify and cultivate opportunities for program growth and collaboration.
Collaboration with International Programs Staff and Faculty
Work closely with International Programs staff to coordinate recruitment, enrollment, and marketing initiatives.
Partner with faculty and campus stakeholders to identify program opportunities, review and strengthen existing offerings, and support international student success.
Engage with campus partners to remain current on university programs, services, and marketing initiatives to ensure accurate and effective representation in recruitment efforts.
Minimum Qualifications Experience
Equivalent to four years of progressively responsible professional student services work experience, including advising students individually and in groups, and in analysis and resolution of complex student services problems. A master’s degree in counseling, clinical psychology, social work, education, or a job‑related field may be substituted for one year of professional experience. A doctorate degree and the appropriate internship or clinical training in counseling, guidance, or a job‑related field may be substituted for two years of the required professional experience for positions with a major responsibility for professional, personal or career counseling.
Education
Equivalent to graduation from a four‑year college or university in a related field plus upper‑division or graduate coursework in counseling techniques, interviewing and conflict resolution where such are job related.
Preferred Skills and Knowledge
Master’s degree preferred.
Minimum of four years of experience in international education, international recruitment, enrollment management, or a related field.
Demonstrated experience developing and implementing international recruitment strategies that support enrollment growth.
Knowledge of international student admissions processes, enrollment cycles, and student visa requirements.
Experience representing an institution at recruitment events, conferences, and partner meetings, both domestically and internationally.
Ability to analyze enrollment and market data to inform strategy and evaluate recruitment effectiveness.
Experience collaborating with marketing teams on messaging, digital outreach, and recruitment materials.
Excellent written and verbal communication skills and demonstrated cross‑cultural competence.
Ability to build and sustain productive relationships with institutional partners, agencies, faculty, and campus stakeholders.
Proficiency with CRM systems, data management tools, and standard office technology to support recruitment tracking and communication.
Ability to work independently, exercise sound judgment, and maintain confidentiality.
Valid driver’s license and ability to travel domestically and internationally.
Availability to work evenings and weekends as needed.
Conditions of Employment Satisfactory completion of a background check (including LiveScan, as appropriate), that may include, but is not limited to: criminal records check, verification of academic credentials, licenses, certificates, credit history, professional references and/or verification of work history is required for employment. Cal State East Bay will issue a conditional offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Unsatisfactory results may also affect the continued employment of current Cal State East Bay employees who were conditionally offered the position.
EEO Statement All university programs and activities are open and available to all regardless of race, sex, color, ethnicity or national origin. Consistent with California law and federal civil rights laws, Cal State East Bay provides equal opportunity in education and employment without unlawful discrimination or preferential treatment based on race, sex, color, ethnicity, or national origin. Our commitment to equal opportunity means ensuring that every student and employee has access to the resources and support they need to thrive and succeed in a university environment and in their communities. The CSU complies with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, the California Equity in Higher Education Act, California’s Proposition 209 (Art. I, Section 31 of the California Constitution), other applicable state and federal anti‑discrimination laws, and CSU’s Nondiscrimination Policy. We prohibit discriminatory preferential treatment, segregation based on race or any other protected status, and all forms of discrimination, harassment, and retaliation in all university programs, policies, and practices.
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PLEASE NOTE:
The starting salary placement depends on qualifications and experience and is anticipated to be in the range of $6,320.00 per month to $7,667.00 per month.
Classification Student Service Professional IV
About the Position The International Recruitment and Marketing Manager is responsible for planning, implementing, and evaluating international recruitment initiatives that support inbound student enrollment across all programs within International Programs. The position develops and executes recruitment strategies; builds and maintains relationships with educational institutions, partners, and relevant agencies; represents the university in outreach activities; and identifies new market and program opportunities aligned with institutional priorities. The role also oversees prospective student communications and conversion efforts, ensures the accuracy and timeliness of marketing materials, and collaborates across campus to support enrollment goals. This position requires strong project management, cross‑cultural communication, analytical skills, and the ability to work independently in a dynamic global environment.
Responsibilities Recruitment implementation & Enrollment Growth
Execute international recruitment strategies across programs within International Programs.
Manage outreach initiatives (in‑person and virtual) for students, parents, and partners, including the development of presentations and recruitment materials.
Represent the university at recruitment fairs, events, conferences, or coordinate participation by appropriate staff as needed.
Guide prospective students through the enrollment funnel to support conversion and inbound enrollment growth.
Market Development, Strategy & Data Analysis
Develop and refine recruitment plans based on market trends and institutional priorities.
Analyze enrollment and conversion data to assess effectiveness of recruitment initiatives.
Recommend strategic adjustments to improve outcomes.
Utilize available technology and software to track recruitment activity, analyze enrollment trends, manage prospective student communications, and inform data‑driven decision‑making.
Marketing Strategy & Materials Oversight
Research, review, and lead messaging, web strategy, and recruitment materials.
Ensure accuracy, competitiveness, and alignment with recruitment goals.
Support communication and conversion campaigns.
Oversee dissemination of materials.
Partnership & Relationship Management
Build and maintain relationships with international institutions, agencies, sponsors, and representatives, including but not limited to high schools, community colleges, foreign universities, agencies, and service providers.
Identify and cultivate opportunities for program growth and collaboration.
Collaboration with International Programs Staff and Faculty
Work closely with International Programs staff to coordinate recruitment, enrollment, and marketing initiatives.
Partner with faculty and campus stakeholders to identify program opportunities, review and strengthen existing offerings, and support international student success.
Engage with campus partners to remain current on university programs, services, and marketing initiatives to ensure accurate and effective representation in recruitment efforts.
Minimum Qualifications Experience
Equivalent to four years of progressively responsible professional student services work experience, including advising students individually and in groups, and in analysis and resolution of complex student services problems. A master’s degree in counseling, clinical psychology, social work, education, or a job‑related field may be substituted for one year of professional experience. A doctorate degree and the appropriate internship or clinical training in counseling, guidance, or a job‑related field may be substituted for two years of the required professional experience for positions with a major responsibility for professional, personal or career counseling.
Education
Equivalent to graduation from a four‑year college or university in a related field plus upper‑division or graduate coursework in counseling techniques, interviewing and conflict resolution where such are job related.
Preferred Skills and Knowledge
Master’s degree preferred.
Minimum of four years of experience in international education, international recruitment, enrollment management, or a related field.
Demonstrated experience developing and implementing international recruitment strategies that support enrollment growth.
Knowledge of international student admissions processes, enrollment cycles, and student visa requirements.
Experience representing an institution at recruitment events, conferences, and partner meetings, both domestically and internationally.
Ability to analyze enrollment and market data to inform strategy and evaluate recruitment effectiveness.
Experience collaborating with marketing teams on messaging, digital outreach, and recruitment materials.
Excellent written and verbal communication skills and demonstrated cross‑cultural competence.
Ability to build and sustain productive relationships with institutional partners, agencies, faculty, and campus stakeholders.
Proficiency with CRM systems, data management tools, and standard office technology to support recruitment tracking and communication.
Ability to work independently, exercise sound judgment, and maintain confidentiality.
Valid driver’s license and ability to travel domestically and internationally.
Availability to work evenings and weekends as needed.
Conditions of Employment Satisfactory completion of a background check (including LiveScan, as appropriate), that may include, but is not limited to: criminal records check, verification of academic credentials, licenses, certificates, credit history, professional references and/or verification of work history is required for employment. Cal State East Bay will issue a conditional offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Unsatisfactory results may also affect the continued employment of current Cal State East Bay employees who were conditionally offered the position.
EEO Statement All university programs and activities are open and available to all regardless of race, sex, color, ethnicity or national origin. Consistent with California law and federal civil rights laws, Cal State East Bay provides equal opportunity in education and employment without unlawful discrimination or preferential treatment based on race, sex, color, ethnicity, or national origin. Our commitment to equal opportunity means ensuring that every student and employee has access to the resources and support they need to thrive and succeed in a university environment and in their communities. The CSU complies with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, the California Equity in Higher Education Act, California’s Proposition 209 (Art. I, Section 31 of the California Constitution), other applicable state and federal anti‑discrimination laws, and CSU’s Nondiscrimination Policy. We prohibit discriminatory preferential treatment, segregation based on race or any other protected status, and all forms of discrimination, harassment, and retaliation in all university programs, policies, and practices.
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