Marketing and Fan Experience Intern
National Collegiate Athletic Association, Atlanta, GA, United States
Marketing & Fan Experience Intern
Provide support to the Marketing and Fan Experience staff for the Georgia Tech Athletic Association (GTAA) to increase revenue generation and attendance while enhancing the fan experience in‑venue. This includes community outreach development; season, single‑game, and group ticket sales initiatives; event management; game presentation; and student/campus engagement.
Responsibilities
Assist the marketing staff in developing and executing assigned marketing and promotional strategies for Olympic sports (volleyball, men’s & women’s tennis, swim & dive, baseball and/or softball).
Assist with the development and execution of marketing and promotional strategies for football, men’s & women’s basketball. Must be available to work all home football games.
Manage in‑game elements for assigned sports, including writing game‑day scripts, in‑game music, in‑game promotions, fan contests, and sponsor activations.
Collaborate with the Creative and Digital Strategy team to develop programming and digital marketing content for use on video boards and other digital platforms.
Construct cross‑promotional efforts with targeted area events, professional teams and attractions, focused on promoting ticketed sports.
Collaborate with on‑campus student organizations, departments, and other community leaders to build campus and community engagement, and increase brand awareness.
Assist with the day‑to‑day management of the internship program and its execution.
Other duties as assigned by the Senior Associate A.D. of Marketing and Fan Experience.
Qualifications
Bachelor’s degree required; preferably in marketing, business, communication, or related field.
Marketing, sales, sports management, or related experience.
Knowledge of Microsoft Office and familiarity with Adobe Creative Suite.
Great work ethic, detail‑oriented, with excellent communication and organization skills.
Self‑starter able to meet a variety of deadlines, manage multiple tasks, and work independently and within a team environment.
Enthusiastic demeanor and availability to work evenings, holidays, and weekends.
General Information
All requirements are subject to reasonable accommodation for individuals with disabilities.
The functions listed above may not be inclusive of all essential or secondary functions of the position.
This job description does not state or imply that these are the only essential or marginal functions to be performed by the employee in this position.
The employee will be required to perform other job‑related duties requested by the supervisor.
This document does not create an employee contract, implied or otherwise, other than an at‑will relationship with Georgia Tech Athletics.
The employee is expected to adhere to the policies as set forth by the GTAA, Department of Athletics, Conference affiliation and the NCAA.
The position is a 12‑month commitment, with the potential for a one‑term renewal.
Equal Employment Opportunity The Georgia Institute of Technology (Georgia Tech) is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for all. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, Georgia Tech provides equal opportunity to all faculty, staff, students, and all other members of the Georgia Tech community, including applicants for admission and/or employment, contractors, volunteers, and participants in institutional programs, activities, or services. Georgia Tech complies with all applicable laws and regulations governing equal opportunity in the workplace and in educational activities. Georgia Tech prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions. This prohibition applies to faculty, staff, students, and all other members of the Georgia Tech community, including affiliates, invitees, and guests. Further, Georgia Tech prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract.
More information on these policies can be found here: https://www.usg.edu/policymanual/section6/c2714 Board of Regents Policy Manual | University System of Georgia (usg.edu).
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Responsibilities
Assist the marketing staff in developing and executing assigned marketing and promotional strategies for Olympic sports (volleyball, men’s & women’s tennis, swim & dive, baseball and/or softball).
Assist with the development and execution of marketing and promotional strategies for football, men’s & women’s basketball. Must be available to work all home football games.
Manage in‑game elements for assigned sports, including writing game‑day scripts, in‑game music, in‑game promotions, fan contests, and sponsor activations.
Collaborate with the Creative and Digital Strategy team to develop programming and digital marketing content for use on video boards and other digital platforms.
Construct cross‑promotional efforts with targeted area events, professional teams and attractions, focused on promoting ticketed sports.
Collaborate with on‑campus student organizations, departments, and other community leaders to build campus and community engagement, and increase brand awareness.
Assist with the day‑to‑day management of the internship program and its execution.
Other duties as assigned by the Senior Associate A.D. of Marketing and Fan Experience.
Qualifications
Bachelor’s degree required; preferably in marketing, business, communication, or related field.
Marketing, sales, sports management, or related experience.
Knowledge of Microsoft Office and familiarity with Adobe Creative Suite.
Great work ethic, detail‑oriented, with excellent communication and organization skills.
Self‑starter able to meet a variety of deadlines, manage multiple tasks, and work independently and within a team environment.
Enthusiastic demeanor and availability to work evenings, holidays, and weekends.
General Information
All requirements are subject to reasonable accommodation for individuals with disabilities.
The functions listed above may not be inclusive of all essential or secondary functions of the position.
This job description does not state or imply that these are the only essential or marginal functions to be performed by the employee in this position.
The employee will be required to perform other job‑related duties requested by the supervisor.
This document does not create an employee contract, implied or otherwise, other than an at‑will relationship with Georgia Tech Athletics.
The employee is expected to adhere to the policies as set forth by the GTAA, Department of Athletics, Conference affiliation and the NCAA.
The position is a 12‑month commitment, with the potential for a one‑term renewal.
Equal Employment Opportunity The Georgia Institute of Technology (Georgia Tech) is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for all. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, Georgia Tech provides equal opportunity to all faculty, staff, students, and all other members of the Georgia Tech community, including applicants for admission and/or employment, contractors, volunteers, and participants in institutional programs, activities, or services. Georgia Tech complies with all applicable laws and regulations governing equal opportunity in the workplace and in educational activities. Georgia Tech prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions. This prohibition applies to faculty, staff, students, and all other members of the Georgia Tech community, including affiliates, invitees, and guests. Further, Georgia Tech prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract.
More information on these policies can be found here: https://www.usg.edu/policymanual/section6/c2714 Board of Regents Policy Manual | University System of Georgia (usg.edu).
#J-18808-Ljbffr