Senior Director of eCommerce
Magic Spoon, New York, NY, United States
Overview
Magic Spoon reimagines your childhood breakfast favorites with more protein, less sugar, and more fun. Since launching in 2019, we've brought our unbelievably tasty cereal to over one million customers online and over 20,000 stores nationwide. With our recently launched Protein Pastries, alongside our Cereal, Protein Treats and Protein Granola, we're continuing to find new ways to make mornings magical - all made possible by our incredible team.
We're looking for a world-class Senior Director of eCommerce to own our online growth engine across DTC and Amazon. You'll set the strategy across our online channels, manage a high-performing team of growth marketers, and drive performance against ambitious revenue and efficiency targets. We expect you to be a player-coach, rolling up your sleeves to help execute the strategies you set alongside your team to drive stellar results. This role reports to the Chief Commercial Officer and is based in NYC (hybrid: Tues/Weds/Thurs in-office, Tribeca).
Responsibilities
Own the eCommerce P&L across DTC and Amazon, working closely with channel leads to build a sustainable, scalable growth engine within efficiency guardrails
Manage multimillion-dollar budgets across brand and performance media, with a goal of maximizing efficient spend
Build a thriving Amazon business - capturing demand, growing category share, and strengthening our Best Seller Rankings and category leadership position
Define and execute strategy across our growth marketing channels, including paid media, lifecycle and retention, web, influencer, affiliate, and emerging formats
Lead our retention and subscription efforts in partnership with channel leads, building strategies that strengthen cohort performance and maximize LTV
Collaborate with Creative, Brand, Operations, and Sales to ensure marketing campaigns and launches execute with excellence
Work with the Innovation team to incubate and launch new products on DTC, and translate consumer insights into action for future launches
Partner with Finance to develop a rigorous understanding of attribution and performance in service of revenue and ROAS goals
Build a culture of rapid experimentation and innovation, including identifying, testing, and scaling new channels, media formats, and AI-powered workflows
Lead and develop a best-in-class Growth Marketing team
Requirements
6-8+ years of DTC/eCommerce growth marketing experience, spanning both acquisition and retention, with a strong grasp of how DTC functions as a launch platform, insight engine, and loyalty driver within a broader omnichannel business
Proven experience managing multimillion-dollar paid media budgets across multiple channels (Meta, TikTok, influencer, TV, and more), with an efficiency-first investment mindset
Experience building and scaling an Amazon business, including sponsored ads, DSP, and BSR optimization
Experience leading subscription programs, with a track record of building strong cohorts and maximizing LTV
Track record managing growth marketing agencies and holding them to high performance standards
Strong analytical skills with the ability to drive data-driven experimentation and translate results into clear decisions and executive-level updates
4+ years of people management experience
Strong project management skills with comfort leading cross-functional initiatives
Genuine enthusiasm for the food, wellness, and CPG space
Benefits
Competitive salary & equity
Bonus eligibility
100% covered Health, Vision, Dental insurance (50% covered for dependents)
401(k) with company match
Generous parental leave
Flexible vacation
Paid company holidays
Paid sick leave
Catered lunch in office
Dog friendly office
Unlimited cereal ✨
What we value Hold on to the Dream
Adult life shouldn’t be boring, prioritize your work/life balance, we can build a world-class company and have fun doing it
Don’t miss the bowl for the loops
We’re all working towards the same big goals, prioritize collaboration over ego, politics, or possessiveness
Be a Fruit Loop in a world of Cheerios
Bring your whole, unique self to work, celebrate and care for everyone
Pour your own milk…and don’t be afraid to spill a little
We trust you, use your best judgment to make decisions. Mistakes are inevitable, let’s learn from them!
No Added Sugar
We skip the sugarcoating - truth fuels growth, feedback builds muscles, and honest conversation is part of a balanced breakfast.
Magic Spoon is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives. However, all candidates must be in possession of identification proving authorization to work in the United States, as we are not able to offer sponsorship of Work Visas. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Magic Spoon intends to offer competitive base pay within the stated range, dependent on job-related, non-discriminatory factors such as experience, skills, and qualifications. To further compensate and recognize our employees for their work, our total compensation package includes equity and a robust benefits package. The anticipated annual base salary range for this role is $190,000-$210,000.
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We're looking for a world-class Senior Director of eCommerce to own our online growth engine across DTC and Amazon. You'll set the strategy across our online channels, manage a high-performing team of growth marketers, and drive performance against ambitious revenue and efficiency targets. We expect you to be a player-coach, rolling up your sleeves to help execute the strategies you set alongside your team to drive stellar results. This role reports to the Chief Commercial Officer and is based in NYC (hybrid: Tues/Weds/Thurs in-office, Tribeca).
Responsibilities
Own the eCommerce P&L across DTC and Amazon, working closely with channel leads to build a sustainable, scalable growth engine within efficiency guardrails
Manage multimillion-dollar budgets across brand and performance media, with a goal of maximizing efficient spend
Build a thriving Amazon business - capturing demand, growing category share, and strengthening our Best Seller Rankings and category leadership position
Define and execute strategy across our growth marketing channels, including paid media, lifecycle and retention, web, influencer, affiliate, and emerging formats
Lead our retention and subscription efforts in partnership with channel leads, building strategies that strengthen cohort performance and maximize LTV
Collaborate with Creative, Brand, Operations, and Sales to ensure marketing campaigns and launches execute with excellence
Work with the Innovation team to incubate and launch new products on DTC, and translate consumer insights into action for future launches
Partner with Finance to develop a rigorous understanding of attribution and performance in service of revenue and ROAS goals
Build a culture of rapid experimentation and innovation, including identifying, testing, and scaling new channels, media formats, and AI-powered workflows
Lead and develop a best-in-class Growth Marketing team
Requirements
6-8+ years of DTC/eCommerce growth marketing experience, spanning both acquisition and retention, with a strong grasp of how DTC functions as a launch platform, insight engine, and loyalty driver within a broader omnichannel business
Proven experience managing multimillion-dollar paid media budgets across multiple channels (Meta, TikTok, influencer, TV, and more), with an efficiency-first investment mindset
Experience building and scaling an Amazon business, including sponsored ads, DSP, and BSR optimization
Experience leading subscription programs, with a track record of building strong cohorts and maximizing LTV
Track record managing growth marketing agencies and holding them to high performance standards
Strong analytical skills with the ability to drive data-driven experimentation and translate results into clear decisions and executive-level updates
4+ years of people management experience
Strong project management skills with comfort leading cross-functional initiatives
Genuine enthusiasm for the food, wellness, and CPG space
Benefits
Competitive salary & equity
Bonus eligibility
100% covered Health, Vision, Dental insurance (50% covered for dependents)
401(k) with company match
Generous parental leave
Flexible vacation
Paid company holidays
Paid sick leave
Catered lunch in office
Dog friendly office
Unlimited cereal ✨
What we value Hold on to the Dream
Adult life shouldn’t be boring, prioritize your work/life balance, we can build a world-class company and have fun doing it
Don’t miss the bowl for the loops
We’re all working towards the same big goals, prioritize collaboration over ego, politics, or possessiveness
Be a Fruit Loop in a world of Cheerios
Bring your whole, unique self to work, celebrate and care for everyone
Pour your own milk…and don’t be afraid to spill a little
We trust you, use your best judgment to make decisions. Mistakes are inevitable, let’s learn from them!
No Added Sugar
We skip the sugarcoating - truth fuels growth, feedback builds muscles, and honest conversation is part of a balanced breakfast.
Magic Spoon is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives. However, all candidates must be in possession of identification proving authorization to work in the United States, as we are not able to offer sponsorship of Work Visas. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Magic Spoon intends to offer competitive base pay within the stated range, dependent on job-related, non-discriminatory factors such as experience, skills, and qualifications. To further compensate and recognize our employees for their work, our total compensation package includes equity and a robust benefits package. The anticipated annual base salary range for this role is $190,000-$210,000.
#J-18808-Ljbffr