Marketing Advertising Group Director
Whataburger, San Antonio, TX, United States
Overview
Our Flavor — Why Whataburger
Whataburger isn’t just a fast-food burger chain; it is where bold leadership starts — and where potential grows. This is a place where opportunities stack up, and every day gives you a chance to Make a Difference. Since 1950, we’ve invested in people who lead with integrity, serve with heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and Winning as One — because great burgers (and great teams) start with the right ingredients. If you’re ready to learn, grow, impact, and Move Forward Boldly, we’ve got your back and your path cooked to perfection.
Responsibilities Day-to-Day Ingredients — Responsibilities
Define and lead integrated advertising and creative strategies across all audiences and channels
Shape enterprise marketing strategies that strengthen brand perception and drive growth
Oversee media strategy, planning, and investment to maximize reach, efficiency, and ROI
Establish creative governance and brand standards across agencies and internal teams
Lead agency and supplier partnerships to deliver high-quality, innovative work
Own the annual marketing calendar, ensuring on-time campaign execution and delivery
Align cross-functional teams around priorities, messaging, and strategic initiatives
Manage marketing budgets with strong financial stewardship and performance focus
Lead, coach, and develop high-performing teams through clear expectations and feedback
Compensation & Benefits The Sauce — Pay & Perks
Competitive Weekly Pay
Bonus Program that scales up to 2.5X payout potential based on company results
5 weeks PTO
Flex Weeks
Paid Corporate Holidays
Paid Parental Leave*
401(k) match $1/$1 up to 4%
Competitive Medical, Dental and Vision Benefits*
Short-term and Long-term Disability Benefits*
Opportunities for Career Development and Growth
Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
Wireless Service Discounts
Computer & Software Discounts
Fitness / Gym Discounts
Awards and recognition for all you do
Retirement Celebration Program
Qualifications What You Bring To The Table — Required Experience
Extensive experience leading enterprise advertising, brand, or integrated marketing strategy
Proven success overseeing creative development and media planning at scale
Strong leadership experience managing teams, agencies, and cross-functional partners
Deep understanding of brand management and customer-centric marketing
Experience owning budgets and optimizing marketing investments for impact
Bachelor’s degree or equivalent combination of education and experience
Flexibility to work full-time with occasional extended hours and travel as needed
Preferred Experience Extra Toppings — Desired Experience
Experience marketing to diverse or multicultural audiences, including Hispanic markets
Background in large, matrixed or enterprise organizations
Expertise balancing performance marketing with long-term brand building
A track record of driving innovation while maintaining brand consistency
Strong executive communication and storytelling skills
Location & Work Arrangements Where & How You’ll Work
This role is based at the San Antonio Home Office, working on-site Monday through Thursday with remote flexibility on Fridays. You will collaborate closely with leadership, cross-functional teams, and external partners. The environment is fast-paced and requires sound judgment, strategic thinking, and strong collaboration skills. Full-time availability is required, with occasional extended hours based on business needs, and occasional travel to properties and project sites. Candidates must reside within commuting distance of the San Antonio Home Office.
Note: Whataburger is committed to equal employment opportunities. We do not discriminate on race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other protected status. E-Verify information is available at www.dhs.gov/E-Verify. E-Verify is a registered trademark of the U.S. Department of Homeland Security.
Location 300 Concord Plaza Dr San Antonio TX 78216-6903
#J-18808-Ljbffr
Responsibilities Day-to-Day Ingredients — Responsibilities
Define and lead integrated advertising and creative strategies across all audiences and channels
Shape enterprise marketing strategies that strengthen brand perception and drive growth
Oversee media strategy, planning, and investment to maximize reach, efficiency, and ROI
Establish creative governance and brand standards across agencies and internal teams
Lead agency and supplier partnerships to deliver high-quality, innovative work
Own the annual marketing calendar, ensuring on-time campaign execution and delivery
Align cross-functional teams around priorities, messaging, and strategic initiatives
Manage marketing budgets with strong financial stewardship and performance focus
Lead, coach, and develop high-performing teams through clear expectations and feedback
Compensation & Benefits The Sauce — Pay & Perks
Competitive Weekly Pay
Bonus Program that scales up to 2.5X payout potential based on company results
5 weeks PTO
Flex Weeks
Paid Corporate Holidays
Paid Parental Leave*
401(k) match $1/$1 up to 4%
Competitive Medical, Dental and Vision Benefits*
Short-term and Long-term Disability Benefits*
Opportunities for Career Development and Growth
Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
Wireless Service Discounts
Computer & Software Discounts
Fitness / Gym Discounts
Awards and recognition for all you do
Retirement Celebration Program
Qualifications What You Bring To The Table — Required Experience
Extensive experience leading enterprise advertising, brand, or integrated marketing strategy
Proven success overseeing creative development and media planning at scale
Strong leadership experience managing teams, agencies, and cross-functional partners
Deep understanding of brand management and customer-centric marketing
Experience owning budgets and optimizing marketing investments for impact
Bachelor’s degree or equivalent combination of education and experience
Flexibility to work full-time with occasional extended hours and travel as needed
Preferred Experience Extra Toppings — Desired Experience
Experience marketing to diverse or multicultural audiences, including Hispanic markets
Background in large, matrixed or enterprise organizations
Expertise balancing performance marketing with long-term brand building
A track record of driving innovation while maintaining brand consistency
Strong executive communication and storytelling skills
Location & Work Arrangements Where & How You’ll Work
This role is based at the San Antonio Home Office, working on-site Monday through Thursday with remote flexibility on Fridays. You will collaborate closely with leadership, cross-functional teams, and external partners. The environment is fast-paced and requires sound judgment, strategic thinking, and strong collaboration skills. Full-time availability is required, with occasional extended hours based on business needs, and occasional travel to properties and project sites. Candidates must reside within commuting distance of the San Antonio Home Office.
Note: Whataburger is committed to equal employment opportunities. We do not discriminate on race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other protected status. E-Verify information is available at www.dhs.gov/E-Verify. E-Verify is a registered trademark of the U.S. Department of Homeland Security.
Location 300 Concord Plaza Dr San Antonio TX 78216-6903
#J-18808-Ljbffr