Associate Product Manager, Ad Experiences
Roku, San Jose, CA, United States
Teamwork makes the stream work.
Roku is changing how the world watches TV
About the role The Ad Experiences team is responsible for the intersection of revenue and viewer experience. As an APM, you will help define how users interact with advertising across our ecosystem, whether through mobile apps, web interfaces, or video platforms. You will work on the next generation of native and interactive ad formats that deliver value to advertisers while maintaining a high-quality user experience.
This is an early-career role designed for high‑potential individuals who are eager to learn the technical complexities of ad tech while developing a keen product sense for consumer‑facing features.
For California Only – the estimated annual salary for this position is between $150,000 and $200,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you’ll be doing
Feature Execution: Assist in the end‑to‑end lifecycle of new ad formats, from initial concept and wireframing to technical documentation and launch.
Documentation & Specs: Author detailed PRDs (Product Requirement Documents) and user stories that translate business needs into clear, actionable requirements for Engineering and Design teams.
Market Research: Conduct competitive analysis and user research to identify emerging trends in interactive advertising, shoppable content, and non‑intrusive ad units.
Experimentation & Analytics: Partner with Data Science to set up A/B tests. You will monitor performance metrics such as Click‑Through Rate (CTR), engagement, and “ad fatigue” to iterate on existing formats.
Cross‑Functional Coordination: Serve as a bridge between Sales, Marketing, and Engineering. You will help gather requirements from advertisers and ensure the technical implementation meets those needs without compromising platform performance.
Product Quality (QA): Lead the internal “dogfooding” and QA process for new ad units to ensure they render correctly across different devices and orientations.
We’re excited if you have
Analytical Rigor: Ability to dive into data using SQL or visualization tools (like Tableau/Looker) to find patterns and insights that drive product decisions.
Customer Empathy: A strong focus on the user; an ability to advocate for experiences that don’t feel “interruptive” or “annoying.”
Technical Curiosity: While you don’t need to be a developer, you should be curious about how the digital ad stack works (e.g., how an ad is requested, served, and tracked).
Communication: Strong written and verbal skills—comfortable presenting a “mini‑roadmap” or a post‑launch analysis to stakeholders.
Experience: 0–2 years of experience in product management, digital marketing, or a technical field. Internships or projects in tech/advertising are a plus.
Education: Bachelor’s degree in a technical or business‑related field (Computer Science, Engineering, or similar).
Success Metrics (KPIs):
Engagement Rate: How often users interact with the new formats.
Ad Quality Score: Maintaining a balance between high revenue and low user churn/complaints.
Velocity: On‑time delivery of features within the sprint cycle.
Advertiser Adoption: The rate at which partners opt into using newly launched “interactive” units.
Our Hybrid Work Approach Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five‑day in‑office policy.
Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It’s important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.
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Roku is changing how the world watches TV
About the role The Ad Experiences team is responsible for the intersection of revenue and viewer experience. As an APM, you will help define how users interact with advertising across our ecosystem, whether through mobile apps, web interfaces, or video platforms. You will work on the next generation of native and interactive ad formats that deliver value to advertisers while maintaining a high-quality user experience.
This is an early-career role designed for high‑potential individuals who are eager to learn the technical complexities of ad tech while developing a keen product sense for consumer‑facing features.
For California Only – the estimated annual salary for this position is between $150,000 and $200,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you’ll be doing
Feature Execution: Assist in the end‑to‑end lifecycle of new ad formats, from initial concept and wireframing to technical documentation and launch.
Documentation & Specs: Author detailed PRDs (Product Requirement Documents) and user stories that translate business needs into clear, actionable requirements for Engineering and Design teams.
Market Research: Conduct competitive analysis and user research to identify emerging trends in interactive advertising, shoppable content, and non‑intrusive ad units.
Experimentation & Analytics: Partner with Data Science to set up A/B tests. You will monitor performance metrics such as Click‑Through Rate (CTR), engagement, and “ad fatigue” to iterate on existing formats.
Cross‑Functional Coordination: Serve as a bridge between Sales, Marketing, and Engineering. You will help gather requirements from advertisers and ensure the technical implementation meets those needs without compromising platform performance.
Product Quality (QA): Lead the internal “dogfooding” and QA process for new ad units to ensure they render correctly across different devices and orientations.
We’re excited if you have
Analytical Rigor: Ability to dive into data using SQL or visualization tools (like Tableau/Looker) to find patterns and insights that drive product decisions.
Customer Empathy: A strong focus on the user; an ability to advocate for experiences that don’t feel “interruptive” or “annoying.”
Technical Curiosity: While you don’t need to be a developer, you should be curious about how the digital ad stack works (e.g., how an ad is requested, served, and tracked).
Communication: Strong written and verbal skills—comfortable presenting a “mini‑roadmap” or a post‑launch analysis to stakeholders.
Experience: 0–2 years of experience in product management, digital marketing, or a technical field. Internships or projects in tech/advertising are a plus.
Education: Bachelor’s degree in a technical or business‑related field (Computer Science, Engineering, or similar).
Success Metrics (KPIs):
Engagement Rate: How often users interact with the new formats.
Ad Quality Score: Maintaining a balance between high revenue and low user churn/complaints.
Velocity: On‑time delivery of features within the sprint cycle.
Advertiser Adoption: The rate at which partners opt into using newly launched “interactive” units.
Our Hybrid Work Approach Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five‑day in‑office policy.
Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It’s important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.
#J-18808-Ljbffr