Regional Sales Manager, West - UNFI
Ferrero International S.A., Chicago, IL, United States
We have a current opening for a
Regional Sales Manager, West - UNFI
and are actively reviewing applications.
As the
Regional Sales Manager, West - UNFI , you will take the lead in developing, executing, and driving a financial and retail sales plan for UNFI Conventional & downstream retailers, Hawaii, and Grocery Outlet—helping deliver sales and profit growth across existing and new Ferrero products.
In this role, you will serve as the primary point of contact for Account Buyers, managing strong customer relationships and partnering closely with brokers to execute commercial strategies. You will report to the Grocery West Sales Director and play a key role in shaping regional performance through a data‑driven, proactive, collaborative, and solution‑oriented approach.
This role is field‑based and requires up to 50-60% travel, with candidates ideally based in Chicago, Dallas or California for proximity to customers.
Main Responsibilities:
Responsible for all aspects of Account Management with assigned customers: UNFI Conventional & downstream retailers, Hawaii, Grocery Outlet
Achieve Net Sales and Trade Rate quota to contribute to total budget attainment
Lead all sales calls, business reviews and develop key presentations to effectively drive initiatives for customer category and Ferrero
Own relationship with all customer category buyers and execute formalized, value-added engagement plan with established feedback loop to act on customer input
Align customer initiatives to Ferrero strategic enablers to drive meaningful JBP process & strategic planning
Develop customer specific plans working collaboratively with Trade Marketing, Category Management, Revenue Growth Management and Finance
Identify medium and long-term business opportunities at all customers in category management and work cross‑functionally to execute and capture the opportunities
Achieve KPI’s to contribute to total Sales Group KPI attainment
Use trade judiciously to drive demand at all customers in category and deliver financial budgets
Develop accurate SKU‑level forecasts each month based on expected demand, seasons, and promotions and own forecast accuracy for all customers with feedback loop when forecasts are not correct
Drive accountability and results with Broker partner at all levels
Manage customer payments/deduction process
About You:
Bachelor’s Degree is required; MBA is a plus
At least 5 years of Sales, Account Management, Merchandising and/or Category/Trade Management experience is required
Prior experience calling on these customers is preferred
Proven collaborative and solution oriented track record
Experience in broker management
Effective interpersonal skills to interface with the necessary internal and external stakeholders
Strategic planning and expertise in executing annual business plan
Strong financial and business acumen
Powerful story telling competencies to present key insights externally and internally
Strong data analysis skills (IRI, Supply Chain) to monitor, report and proactively address customer performance and trends in category and develop strategies to close gaps, increase sales, etc
Strategic and proactive thinking to develop sales strategies and translate them into distribution, shelving, pricing and merchandising objectives
Enterprise mindset and desire to build a successful career with a growing global company
Strong business development skills to identify and enable opportunities and growth
Ability to travel 50% - 60%
The base salary range for this position is $98,000.00 - $123,000.00 annually. Actual compensation will be determined based on experience, qualifications, and other job‑related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.
Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.
Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.
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Regional Sales Manager, West - UNFI
and are actively reviewing applications.
As the
Regional Sales Manager, West - UNFI , you will take the lead in developing, executing, and driving a financial and retail sales plan for UNFI Conventional & downstream retailers, Hawaii, and Grocery Outlet—helping deliver sales and profit growth across existing and new Ferrero products.
In this role, you will serve as the primary point of contact for Account Buyers, managing strong customer relationships and partnering closely with brokers to execute commercial strategies. You will report to the Grocery West Sales Director and play a key role in shaping regional performance through a data‑driven, proactive, collaborative, and solution‑oriented approach.
This role is field‑based and requires up to 50-60% travel, with candidates ideally based in Chicago, Dallas or California for proximity to customers.
Main Responsibilities:
Responsible for all aspects of Account Management with assigned customers: UNFI Conventional & downstream retailers, Hawaii, Grocery Outlet
Achieve Net Sales and Trade Rate quota to contribute to total budget attainment
Lead all sales calls, business reviews and develop key presentations to effectively drive initiatives for customer category and Ferrero
Own relationship with all customer category buyers and execute formalized, value-added engagement plan with established feedback loop to act on customer input
Align customer initiatives to Ferrero strategic enablers to drive meaningful JBP process & strategic planning
Develop customer specific plans working collaboratively with Trade Marketing, Category Management, Revenue Growth Management and Finance
Identify medium and long-term business opportunities at all customers in category management and work cross‑functionally to execute and capture the opportunities
Achieve KPI’s to contribute to total Sales Group KPI attainment
Use trade judiciously to drive demand at all customers in category and deliver financial budgets
Develop accurate SKU‑level forecasts each month based on expected demand, seasons, and promotions and own forecast accuracy for all customers with feedback loop when forecasts are not correct
Drive accountability and results with Broker partner at all levels
Manage customer payments/deduction process
About You:
Bachelor’s Degree is required; MBA is a plus
At least 5 years of Sales, Account Management, Merchandising and/or Category/Trade Management experience is required
Prior experience calling on these customers is preferred
Proven collaborative and solution oriented track record
Experience in broker management
Effective interpersonal skills to interface with the necessary internal and external stakeholders
Strategic planning and expertise in executing annual business plan
Strong financial and business acumen
Powerful story telling competencies to present key insights externally and internally
Strong data analysis skills (IRI, Supply Chain) to monitor, report and proactively address customer performance and trends in category and develop strategies to close gaps, increase sales, etc
Strategic and proactive thinking to develop sales strategies and translate them into distribution, shelving, pricing and merchandising objectives
Enterprise mindset and desire to build a successful career with a growing global company
Strong business development skills to identify and enable opportunities and growth
Ability to travel 50% - 60%
The base salary range for this position is $98,000.00 - $123,000.00 annually. Actual compensation will be determined based on experience, qualifications, and other job‑related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.
Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.
Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.
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