Email Campaign Specialist
Venturefizz Product Management Community, Somerville, MA, United States
Email Campaign Specialist
Recorded Future is seeking an Email Campaign Specialist to enable and empower our user base. This individual will build email programs: designing templates, set program logic, and defining segments and criteria for various stages of the customer journey. You will be hyper-focused on metrics to judge the performance of each email campaign and the program as a whole. You will set ambitious but realistic goals for every campaign and formulate a plan to hit or surpass them. You will work with leadership to intimately understand our clients' needs and own an arm of the client communication strategy, working with other teams to deconflict schedules and ensure alignment of messaging. What You'll Do:
Plan, execute, and optimize automated email campaigns (such as newsletters, new user welcome flows, reactivation campaigns, etc.) focused on driving adoption and retention Cultivate intimate familiarity with the client journey and understand client wants and needs throughout the lifecycle Deliver eye-catching email templates in line with brand guidelines Work across teams to gather requirements, develop strategy, and craft messaging that drive engagement and retention Define clear and powerful segments with strategies and tailored messaging for each Optimize program and other content performance through multivariate testing Maintain an email calendar and share details around timing, audience, and desired outcomes What You'll Bring:
3-4 years in email marketing or digital communications Adept with CSS, HTML, and email testing Data-driven and analytical mindset Skilled communicator across different media and audiences with an eye for detail Experience creating and managing email campaigns in email marketing platforms (Hubspot, Eloqua, Pardot, Marketo, ConstantContact, etc.) Very nice-to-have: Experience working with GainSight The base salary range for this full-time position is $109,500-$164,000. Our salary ranges are determined by role, level, and location. The salary displayed reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job-related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process. Recorded Future employees (or "Futurists"), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.6-star user rating on G2 and more than 50% of Fortune 100 companies as customers. Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.
Recorded Future is seeking an Email Campaign Specialist to enable and empower our user base. This individual will build email programs: designing templates, set program logic, and defining segments and criteria for various stages of the customer journey. You will be hyper-focused on metrics to judge the performance of each email campaign and the program as a whole. You will set ambitious but realistic goals for every campaign and formulate a plan to hit or surpass them. You will work with leadership to intimately understand our clients' needs and own an arm of the client communication strategy, working with other teams to deconflict schedules and ensure alignment of messaging. What You'll Do:
Plan, execute, and optimize automated email campaigns (such as newsletters, new user welcome flows, reactivation campaigns, etc.) focused on driving adoption and retention Cultivate intimate familiarity with the client journey and understand client wants and needs throughout the lifecycle Deliver eye-catching email templates in line with brand guidelines Work across teams to gather requirements, develop strategy, and craft messaging that drive engagement and retention Define clear and powerful segments with strategies and tailored messaging for each Optimize program and other content performance through multivariate testing Maintain an email calendar and share details around timing, audience, and desired outcomes What You'll Bring:
3-4 years in email marketing or digital communications Adept with CSS, HTML, and email testing Data-driven and analytical mindset Skilled communicator across different media and audiences with an eye for detail Experience creating and managing email campaigns in email marketing platforms (Hubspot, Eloqua, Pardot, Marketo, ConstantContact, etc.) Very nice-to-have: Experience working with GainSight The base salary range for this full-time position is $109,500-$164,000. Our salary ranges are determined by role, level, and location. The salary displayed reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job-related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process. Recorded Future employees (or "Futurists"), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.6-star user rating on G2 and more than 50% of Fortune 100 companies as customers. Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.