Regional Marketing Executive, Great Lakes
Scorpion Therapeutics, Chicago, IL, United States
Location
Chicago, IL; Detroit, MI; Madison, WI; Minneapolis, MN Overview
The Regional Marketing Executive (RME) will be responsible for strategically driving market development across the Systemic Mastocytosis (SM) landscape. The RME fosters awareness of SM, identifies and develops SM champions, and builds multi-specialty connections to advance care for SM patients. This role informs brand strategy both nationally and locally through insight capture with SM key opinion leaders and requires collaboration with internal teams to drive customer relationships and enhance treatment adoption across the region. The RME develops strategic engagement plans for SM key opinion leaders across the regions. The RME works with Marketing, Sales, Leadership, and Commercial Operations to identify opportunities and unmet needs, while building a geographically dispersed network of SM advocates. This position leads speaker program management, regional marketing initiatives, and regional congress planning. As a field-based role, the RME reports to the Sr. Director, Regional Marketing Executive Team Leader. What will you do?
Lead long-term market development efforts in assigned regions across the SM landscape, focusing on high-potential centers and customers. Develop and execute customer engagement plans for SM key opinion leaders within assigned regions and foster SM KOL connections across multi-disciplinary specialists that treat/manage SM patients. Collaborate with sales VPs and RBDs to inform account strategy and plans through treatment pathway discovery and insight generation to advance care in centers of excellence. Identify, build, and move SM champions along the belief continuum, fostering advocacy within the region. Maintain understanding of regional market dynamics, including key opinion leaders, institutional accounts, and multi-disciplinary teams to advance SM patient care through the development of SM centers of excellence. Partner with sales leadership, commercial field teams, and medical to align regional market development strategies. Develop and execute regional marketing initiatives (insight discovery, ad boards, roundtables, etc.). Support regional congress planning and execution in partnership with Medical, Sales Leadership, Commercial Operations, and Brand Marketing, including KOL engagement at priority conferences across hematology/oncology and allergist/immunology. Leverage analytical tools to understand business trends and meet or exceed target KPIs. Oversee speaker management, including speaker selection and training in collaboration with HQ marketing. Be a voice for SM key opinion leaders and key customer accounts within the organization, advocating for needs and sharing insights with key stakeholders and cross-functional partners to inform brand strategy. Proactively meet with assigned centers and/or customers to solicit feedback and adjust accordingly. Develop and continuously maintain a high level of systemic mastocytosis clinical competence. Act with integrity; uphold ethical behavior and strict adherence to compliance standards. Travel within the US on a regular basis, which may include overnight and weekend travel for regional congresses (estimated 50%+). Perform other responsibilities as assigned. Minimum qualifications
Bachelor's degree in business, science, engineering, or related field Minimum 8 years of work experience in marketing, sales, or related functions Minimum 4 years of field marketing, TLL, or other relevant field-type roles Background in Allergy/Immunology and Hematology required Additional qualifications
Rare Disease and/or TA with market development background preferred Experience working within a multidisciplinary team/forming a treatment team preferred Academic center focus and KOL development experience required Cross-functional commercial background a plus (i.e. marketing, sales leadership, etc.) Project management preferred Vendor management preferred Demonstrated success across multiple drug launches in applicable specialty markets Understanding of oral targeted therapies with a diagnostic component and ability to navigate in complex market access environments Strong oral and written communication skills Expertise in creating and executing on customer account plans Robust analytical and problem-solving skills; ability to identify and action on creative solutions Ability to establish credibility, connect the dots, and align multiple stakeholders to pioneer the adoption of new products, methods, and technologies Team player who can collaborate with a broad range of stakeholders, gain consensus, and act independently in a fast-paced, entrepreneurial environment Flexibility and the ability to plan and adapt to changing market conditions Motivated by patient focus, urgency, and personal commitment to high performance, results, and compliance High integrity and exceptional work ethic Commitment to our Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism Why Blueprint?
At Blueprint Medicines, patients are our purpose. Their needs ignite our innovation, fuel our urgency and inspire us to go further — faster. We bet on bold people who want to grow, push boundaries and lead meaningful change. Here, you’ll do the most impactful work of your career because our commitment to changing lives isn’t just what we do, it’s who we are. Patients are waiting. Are you ready to make the leap? Compensation and Benefits
The base salary hiring range for this position will be $180,000 - $230,000. Actual base salary offered will be based on factors including experience, education, and internal equity. This position is eligible for: Participation in annual bonus program based on company and individual performance, subject to standard terms and conditions Inclusive total rewards focused on employee choice and well-being, including medical, dental, vision, mental health benefits, FSAs, generous paid time off, commuting benefits, 401(k) with match, and family leave programs *Based on reasonable estimate for this job at the time of posting; ranges are reviewed periodically and subject to change. Equal Employment Opportunity
Blueprint Medicines fosters an environment of fair treatment and full participation for all employees as we pursue our mission. We celebrate diverse differences and experiences and are committed to non-discrimination and inclusive recruitment. We consider all qualified applicants based on merit and without regard to race, color, sex, gender identity, sexual orientation, age, religion, national origin, ethnicity, disability, veteran status, genetic information, or any other characteristic protected by law. We will make reasonable accommodations for qualified individuals with known disabilities. If you need accommodation in the application or recruiting process, contact TotalRewards@blueprintmedicines.com. We are also an E-Verify Employer. For more information, see our EEO Policy Statement, E-Verify Poster, Right to Work Poster, and EEO Know Your Rights Poster. Blueprint Medicines, a Sanofi company, is a global biopharmaceutical company focused on allergy/inflammation and oncology/hematology. For more information, visit
www.BlueprintMedicines.com
and follow us on X and LinkedIn.
#J-18808-Ljbffr
Chicago, IL; Detroit, MI; Madison, WI; Minneapolis, MN Overview
The Regional Marketing Executive (RME) will be responsible for strategically driving market development across the Systemic Mastocytosis (SM) landscape. The RME fosters awareness of SM, identifies and develops SM champions, and builds multi-specialty connections to advance care for SM patients. This role informs brand strategy both nationally and locally through insight capture with SM key opinion leaders and requires collaboration with internal teams to drive customer relationships and enhance treatment adoption across the region. The RME develops strategic engagement plans for SM key opinion leaders across the regions. The RME works with Marketing, Sales, Leadership, and Commercial Operations to identify opportunities and unmet needs, while building a geographically dispersed network of SM advocates. This position leads speaker program management, regional marketing initiatives, and regional congress planning. As a field-based role, the RME reports to the Sr. Director, Regional Marketing Executive Team Leader. What will you do?
Lead long-term market development efforts in assigned regions across the SM landscape, focusing on high-potential centers and customers. Develop and execute customer engagement plans for SM key opinion leaders within assigned regions and foster SM KOL connections across multi-disciplinary specialists that treat/manage SM patients. Collaborate with sales VPs and RBDs to inform account strategy and plans through treatment pathway discovery and insight generation to advance care in centers of excellence. Identify, build, and move SM champions along the belief continuum, fostering advocacy within the region. Maintain understanding of regional market dynamics, including key opinion leaders, institutional accounts, and multi-disciplinary teams to advance SM patient care through the development of SM centers of excellence. Partner with sales leadership, commercial field teams, and medical to align regional market development strategies. Develop and execute regional marketing initiatives (insight discovery, ad boards, roundtables, etc.). Support regional congress planning and execution in partnership with Medical, Sales Leadership, Commercial Operations, and Brand Marketing, including KOL engagement at priority conferences across hematology/oncology and allergist/immunology. Leverage analytical tools to understand business trends and meet or exceed target KPIs. Oversee speaker management, including speaker selection and training in collaboration with HQ marketing. Be a voice for SM key opinion leaders and key customer accounts within the organization, advocating for needs and sharing insights with key stakeholders and cross-functional partners to inform brand strategy. Proactively meet with assigned centers and/or customers to solicit feedback and adjust accordingly. Develop and continuously maintain a high level of systemic mastocytosis clinical competence. Act with integrity; uphold ethical behavior and strict adherence to compliance standards. Travel within the US on a regular basis, which may include overnight and weekend travel for regional congresses (estimated 50%+). Perform other responsibilities as assigned. Minimum qualifications
Bachelor's degree in business, science, engineering, or related field Minimum 8 years of work experience in marketing, sales, or related functions Minimum 4 years of field marketing, TLL, or other relevant field-type roles Background in Allergy/Immunology and Hematology required Additional qualifications
Rare Disease and/or TA with market development background preferred Experience working within a multidisciplinary team/forming a treatment team preferred Academic center focus and KOL development experience required Cross-functional commercial background a plus (i.e. marketing, sales leadership, etc.) Project management preferred Vendor management preferred Demonstrated success across multiple drug launches in applicable specialty markets Understanding of oral targeted therapies with a diagnostic component and ability to navigate in complex market access environments Strong oral and written communication skills Expertise in creating and executing on customer account plans Robust analytical and problem-solving skills; ability to identify and action on creative solutions Ability to establish credibility, connect the dots, and align multiple stakeholders to pioneer the adoption of new products, methods, and technologies Team player who can collaborate with a broad range of stakeholders, gain consensus, and act independently in a fast-paced, entrepreneurial environment Flexibility and the ability to plan and adapt to changing market conditions Motivated by patient focus, urgency, and personal commitment to high performance, results, and compliance High integrity and exceptional work ethic Commitment to our Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism Why Blueprint?
At Blueprint Medicines, patients are our purpose. Their needs ignite our innovation, fuel our urgency and inspire us to go further — faster. We bet on bold people who want to grow, push boundaries and lead meaningful change. Here, you’ll do the most impactful work of your career because our commitment to changing lives isn’t just what we do, it’s who we are. Patients are waiting. Are you ready to make the leap? Compensation and Benefits
The base salary hiring range for this position will be $180,000 - $230,000. Actual base salary offered will be based on factors including experience, education, and internal equity. This position is eligible for: Participation in annual bonus program based on company and individual performance, subject to standard terms and conditions Inclusive total rewards focused on employee choice and well-being, including medical, dental, vision, mental health benefits, FSAs, generous paid time off, commuting benefits, 401(k) with match, and family leave programs *Based on reasonable estimate for this job at the time of posting; ranges are reviewed periodically and subject to change. Equal Employment Opportunity
Blueprint Medicines fosters an environment of fair treatment and full participation for all employees as we pursue our mission. We celebrate diverse differences and experiences and are committed to non-discrimination and inclusive recruitment. We consider all qualified applicants based on merit and without regard to race, color, sex, gender identity, sexual orientation, age, religion, national origin, ethnicity, disability, veteran status, genetic information, or any other characteristic protected by law. We will make reasonable accommodations for qualified individuals with known disabilities. If you need accommodation in the application or recruiting process, contact TotalRewards@blueprintmedicines.com. We are also an E-Verify Employer. For more information, see our EEO Policy Statement, E-Verify Poster, Right to Work Poster, and EEO Know Your Rights Poster. Blueprint Medicines, a Sanofi company, is a global biopharmaceutical company focused on allergy/inflammation and oncology/hematology. For more information, visit
www.BlueprintMedicines.com
and follow us on X and LinkedIn.
#J-18808-Ljbffr