Marketing Director
PhaseV, Cambridge, MA, United States
One Broadway, 11th floor, Cambridge, MA 02142, USA
About PhaseV PhaseV is a Boston-based technology company that redefines clinical development at scale with its enterprise-ready, multi-modal AI/ML platform — accelerating decisions, de-risking trials, and driving more efficient portfolio strategies. With over $65M raised from Accel, Insight, and others, we are poised to make a significant impact on how drugs are developed and brought to market.
Trusted by 45+ pharmaceutical sponsors and CROs, our causal AI technology identifies responder subgroups with greater precision, optimizes trial designs, life cycle management, site selection, and monitors trial performance in real-time to help bring treatments to patients faster.
The Role We're hiring our first dedicated marketer to lead our marketing strategy in support of our continued growth. This is a rare opportunity to continue to architect our brand presence and dramatically expand PhaseV’s share of voice.
You will report to the Head of Strategy and Transformation, and work directly with the PhaseV leadership team to implement marketing strategies that build our sales pipeline, enable our sales team, and generate the target ROI. This includes refining the PhaseV story and pitch, and establishing PhaseV as the category leader in AI-powered clinical development. This role combines strategic thinking with hands‑on execution—you'll set the vision and roll up your sleeves to make it happen in partnership with Business Development, Strategy, and Product.
What You’ll Own
Own marketing’s contribution to pipeline generation in partnership with Business Development and Alliance Management
Build and continuously improve PhaseV’s lead engine across channels (events, digital campaigns, outbound support, partnerships)
Develop targeted marketing initiatives to support strategic opportunities
Partner with BD to operationalize lead capture and follow‑up workflows, ensuring conferences and campaigns convert into active opportunities
Test and scale new growth experiments (paid LinkedIn, SEO, search/social, email, webinars, newsletter, blog, sponsored content, nurture sequences) to expand top‑of‑funnel awareness and engagement
Own marketing attribution and performance analytics to ensure spend translates into measurable commercial outcomes
Create and manage social media presence, particularly LinkedIn thought leadership
Brand & Narrative
Develop and execute PhaseV's overall brand, marketing, and PR strategy across all channels
Craft storytelling that cuts through the complexity of causal ML and clinical trials—moving audiences emotionally, intellectually, and commercially
Manage external PR agency to secure coverage, speaker opportunities, and category‑defining moments
Own and refine PhaseV's visual brand and identity, managing external designers, as needed
Ensure our website is built and optimized to serve as the central hub of our brand and engage our audience effectively
Events & Conferences
Track, prioritize, and manage PhaseV's conference pipeline, standardize pre‑/post‑event workflows, clearly defined handoffs with conference attendees
Lead our presence at major industry events from booth strategy to activations to follow‑up campaigns
Maximize commercial outcomes through pre‑, during‑, and post‑event workflows
Identify and execute ad‑hoc opportunities for lead engagement (i.e. organizing sponsor dinners or other side‑engagements)
Cross‑Functional Leadership
Set marketing priorities and plan in partnership with Business Development, Alliance Management, Strategy, and Product teams to ensure message‑market alignment
Define KPI targets and report marketing performance to leadership team and drive marketing decisions
Identify new business opportunities through market insights and customer feedback
Define and manage marketing budget in collaboration with Finance
What You Bring Required Experience
6+ years of modern marketing experience in brand, content, digital, or integrated marketing roles, including examples of driving marketing decisions
3+ years of exposure to pharmaceuticals, biotech, or healthcare
Proven track record building brand identity and contributing to sales metrics, ideally at high‑velocity startups
Experience developing and measuring analytically rigorous full‑funnel marketing campaigns
Demonstrated ability to present to and influence executive teams
Project management expertise in fast‑moving, cross‑functional environments
Experience launching innovative products or establishing new market categories
Skills & Attributes
Builder:
Excited to own marketing from zero to one and thrive in a start‑up environment
Operator : You can run multiple workstreams at speed with precision and sound judgment
Storyteller : You can make complex science and technology commercially compelling
Business Partner:
Obsessed with pipeline impact and sales enablement
High Taste Level : You prioritize clarity, design, tone, and quality
Cross‑Functional Leader : You build strong partnerships across BD, Product, Strategy, and leadership
Preferred
Global marketing experience across varied business landscapes
Experience with technical products involving complex scientific concepts
Track record of successful product launches in competitive, technical markets
Fluency with modern marketing tools and platforms
What we offer
Join us on a mission to change the world for the better
The opportunity to work with a mission‑driven team pushing the frontier of data driven AI/ML powered clinical development
A diverse and intellectually rigorous environment focused on solving some of the most complex challenges in clinical development
A collaborative and dynamic startup environment
Professional growth and development opportunities
Competitive compensation and equity participation
Comprehensive benefits, 401(k) match, and flexible hybrid culture
PhaseV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr
About PhaseV PhaseV is a Boston-based technology company that redefines clinical development at scale with its enterprise-ready, multi-modal AI/ML platform — accelerating decisions, de-risking trials, and driving more efficient portfolio strategies. With over $65M raised from Accel, Insight, and others, we are poised to make a significant impact on how drugs are developed and brought to market.
Trusted by 45+ pharmaceutical sponsors and CROs, our causal AI technology identifies responder subgroups with greater precision, optimizes trial designs, life cycle management, site selection, and monitors trial performance in real-time to help bring treatments to patients faster.
The Role We're hiring our first dedicated marketer to lead our marketing strategy in support of our continued growth. This is a rare opportunity to continue to architect our brand presence and dramatically expand PhaseV’s share of voice.
You will report to the Head of Strategy and Transformation, and work directly with the PhaseV leadership team to implement marketing strategies that build our sales pipeline, enable our sales team, and generate the target ROI. This includes refining the PhaseV story and pitch, and establishing PhaseV as the category leader in AI-powered clinical development. This role combines strategic thinking with hands‑on execution—you'll set the vision and roll up your sleeves to make it happen in partnership with Business Development, Strategy, and Product.
What You’ll Own
Own marketing’s contribution to pipeline generation in partnership with Business Development and Alliance Management
Build and continuously improve PhaseV’s lead engine across channels (events, digital campaigns, outbound support, partnerships)
Develop targeted marketing initiatives to support strategic opportunities
Partner with BD to operationalize lead capture and follow‑up workflows, ensuring conferences and campaigns convert into active opportunities
Test and scale new growth experiments (paid LinkedIn, SEO, search/social, email, webinars, newsletter, blog, sponsored content, nurture sequences) to expand top‑of‑funnel awareness and engagement
Own marketing attribution and performance analytics to ensure spend translates into measurable commercial outcomes
Create and manage social media presence, particularly LinkedIn thought leadership
Brand & Narrative
Develop and execute PhaseV's overall brand, marketing, and PR strategy across all channels
Craft storytelling that cuts through the complexity of causal ML and clinical trials—moving audiences emotionally, intellectually, and commercially
Manage external PR agency to secure coverage, speaker opportunities, and category‑defining moments
Own and refine PhaseV's visual brand and identity, managing external designers, as needed
Ensure our website is built and optimized to serve as the central hub of our brand and engage our audience effectively
Events & Conferences
Track, prioritize, and manage PhaseV's conference pipeline, standardize pre‑/post‑event workflows, clearly defined handoffs with conference attendees
Lead our presence at major industry events from booth strategy to activations to follow‑up campaigns
Maximize commercial outcomes through pre‑, during‑, and post‑event workflows
Identify and execute ad‑hoc opportunities for lead engagement (i.e. organizing sponsor dinners or other side‑engagements)
Cross‑Functional Leadership
Set marketing priorities and plan in partnership with Business Development, Alliance Management, Strategy, and Product teams to ensure message‑market alignment
Define KPI targets and report marketing performance to leadership team and drive marketing decisions
Identify new business opportunities through market insights and customer feedback
Define and manage marketing budget in collaboration with Finance
What You Bring Required Experience
6+ years of modern marketing experience in brand, content, digital, or integrated marketing roles, including examples of driving marketing decisions
3+ years of exposure to pharmaceuticals, biotech, or healthcare
Proven track record building brand identity and contributing to sales metrics, ideally at high‑velocity startups
Experience developing and measuring analytically rigorous full‑funnel marketing campaigns
Demonstrated ability to present to and influence executive teams
Project management expertise in fast‑moving, cross‑functional environments
Experience launching innovative products or establishing new market categories
Skills & Attributes
Builder:
Excited to own marketing from zero to one and thrive in a start‑up environment
Operator : You can run multiple workstreams at speed with precision and sound judgment
Storyteller : You can make complex science and technology commercially compelling
Business Partner:
Obsessed with pipeline impact and sales enablement
High Taste Level : You prioritize clarity, design, tone, and quality
Cross‑Functional Leader : You build strong partnerships across BD, Product, Strategy, and leadership
Preferred
Global marketing experience across varied business landscapes
Experience with technical products involving complex scientific concepts
Track record of successful product launches in competitive, technical markets
Fluency with modern marketing tools and platforms
What we offer
Join us on a mission to change the world for the better
The opportunity to work with a mission‑driven team pushing the frontier of data driven AI/ML powered clinical development
A diverse and intellectually rigorous environment focused on solving some of the most complex challenges in clinical development
A collaborative and dynamic startup environment
Professional growth and development opportunities
Competitive compensation and equity participation
Comprehensive benefits, 401(k) match, and flexible hybrid culture
PhaseV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr