Director, Global Marketing Thoracic, Oncology
BioSpace, Boston, MA, United States
Job Description
About the role
As part of the Global Marketing team, you will report to the Head of Thoracic and work with cross‑functional teams. This role supports pre‑launch, launch, and in‑market strategy and execution for current and future thoracic pipeline oncology indications. You will collaborate with the brand team to define the competitive environment, identify opportunities to differentiate thoracic treatments, and develop tactics that communicate unmet needs and clinical value.
Responsibilities
Provide strategic direction, prioritise resources and gain support from the cross‑functional Global Brand Team to ensure successful launches and related commercialization efforts. Execute pre‑launch, launch, and in‑market brand strategy within Global Marketing for the thoracic pipeline portfolio. Collaborate to develop the Thoracic pipeline portfolio Brand Plan, including high‑level strategic campaigns and overall budget. Partner with directors across functions to drive revenue for the Oncology Business Unit. Support a cross‑functional team responsible for ensuring strategic and tactical marketing operations achieve brand success. Contribute to the development of all marketing plans, including the annual Global Brand Plan, in line with target product positioning, strategies, and goals; partner with global team leads to ensure delivery. Define and implement specific marketing initiatives in partnership with the GBT, including unbranded initiatives related to disease education and biomarker testing, and branded promotional campaigns based on emerging evidence within thoracic oncology. Lead the identification and management of critical issues for internal stakeholders (e.g., R&D, key functional partners) and create market‑shaping and brand development solutions. Establish, implement, and maintain best practices in brand marketing and supportive functions (e.g., forecasting and market research) across the organization. Utilise customer segmentation, value proposition, and communication principles to support integrated commercial execution. Ensure market information is acquired, competitive activity is monitored, and customer needs are identified. Work within relevant program teams as a leader or member. Qualifications
Strong leadership skills with a results‑oriented, highly collaborative, and dedicated focus on bringing innovative treatment options to patients. Track record of executing brand initiatives in collaboration with global functions such as Market Research, Competitive Intelligence, Market Access, Medical Affairs, Clinical Development, Regulatory, Legal, Supply Operations, and Communications. Working knowledge of regulatory, reimbursement, and promotional guidelines relevant to pharmaceutical commercialization. Experience working in complex, matrixed organizations with multiple stakeholders. BA/BS required; MBA or scientific/medical background is a plus. 7‑10 years of experience in the pharma/biotech industry and 3‑5 years of product marketing experience. Previous oncology launch experience required; thoracic marketing experience preferred. Thorough understanding of core marketing principles and the evolving market‑access landscape/payer requirements. Ability to interpret complex scientific and medical data across multiple assets. Experience leading matrix or functional teams; ability to drive projects to deliver results. Excellent written and oral communication skills. Ability to travel as needed. Knowledge, planning and organising, building positive working relationships, cultural sensitivity within a global team, negotiation skills, and active listening. Location & Remote Status
Boston, MA – Remote (per Takeda’s Hybrid and Remote Work policy). Compensation & Benefits
U.S. base salary range: $177,000.00 – $278,080.00. Salary is determined by qualifications, experience, and location. U.S. employees may be eligible for short‑term and/or long‑term incentives and a range of benefits including medical, dental, vision, 401(k), disability, life insurance, tuition reimbursement, volunteer time off, holidays, and well‑being benefits. Paid vacation up to 120 hours and sick time up to 80 hours per calendar year. EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
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Provide strategic direction, prioritise resources and gain support from the cross‑functional Global Brand Team to ensure successful launches and related commercialization efforts. Execute pre‑launch, launch, and in‑market brand strategy within Global Marketing for the thoracic pipeline portfolio. Collaborate to develop the Thoracic pipeline portfolio Brand Plan, including high‑level strategic campaigns and overall budget. Partner with directors across functions to drive revenue for the Oncology Business Unit. Support a cross‑functional team responsible for ensuring strategic and tactical marketing operations achieve brand success. Contribute to the development of all marketing plans, including the annual Global Brand Plan, in line with target product positioning, strategies, and goals; partner with global team leads to ensure delivery. Define and implement specific marketing initiatives in partnership with the GBT, including unbranded initiatives related to disease education and biomarker testing, and branded promotional campaigns based on emerging evidence within thoracic oncology. Lead the identification and management of critical issues for internal stakeholders (e.g., R&D, key functional partners) and create market‑shaping and brand development solutions. Establish, implement, and maintain best practices in brand marketing and supportive functions (e.g., forecasting and market research) across the organization. Utilise customer segmentation, value proposition, and communication principles to support integrated commercial execution. Ensure market information is acquired, competitive activity is monitored, and customer needs are identified. Work within relevant program teams as a leader or member. Qualifications
Strong leadership skills with a results‑oriented, highly collaborative, and dedicated focus on bringing innovative treatment options to patients. Track record of executing brand initiatives in collaboration with global functions such as Market Research, Competitive Intelligence, Market Access, Medical Affairs, Clinical Development, Regulatory, Legal, Supply Operations, and Communications. Working knowledge of regulatory, reimbursement, and promotional guidelines relevant to pharmaceutical commercialization. Experience working in complex, matrixed organizations with multiple stakeholders. BA/BS required; MBA or scientific/medical background is a plus. 7‑10 years of experience in the pharma/biotech industry and 3‑5 years of product marketing experience. Previous oncology launch experience required; thoracic marketing experience preferred. Thorough understanding of core marketing principles and the evolving market‑access landscape/payer requirements. Ability to interpret complex scientific and medical data across multiple assets. Experience leading matrix or functional teams; ability to drive projects to deliver results. Excellent written and oral communication skills. Ability to travel as needed. Knowledge, planning and organising, building positive working relationships, cultural sensitivity within a global team, negotiation skills, and active listening. Location & Remote Status
Boston, MA – Remote (per Takeda’s Hybrid and Remote Work policy). Compensation & Benefits
U.S. base salary range: $177,000.00 – $278,080.00. Salary is determined by qualifications, experience, and location. U.S. employees may be eligible for short‑term and/or long‑term incentives and a range of benefits including medical, dental, vision, 401(k), disability, life insurance, tuition reimbursement, volunteer time off, holidays, and well‑being benefits. Paid vacation up to 120 hours and sick time up to 80 hours per calendar year. EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
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