Executive Director of Catering Sales
Ben & Jerry's Connecticut, Canton, CT, United States
Growth Leadership Role | Multi-State Ben & Jerry's Franchise Group
Compensation: $100,000-$150,000 total compensation, including base salary plus performance-based bonuses tied to Business growth.
Reports to: Ownership / Executive Leadership
Location: Flexible within operating states | Hybrid with travel as needed
About The Company We are a multi-unit Ben & Jerry's franchisee operating across multiple states with a strong retail footprint and a rapidly expanding catering and B2B business. While Ben & Jerry's is an iconic national brand, this role operates at the franchise executive level with meaningful ownership over strategy, systems, and outcomes.
Catering is an established and growing part of our business and represents a significant opportunity for expansion. We are entering the next phase of growth and are seeking a leader who can scale catering 3x. Making the division more predictable, and a system-driven revenue engine across all markets.
Detailed financial context can be shared with qualified candidates during later interview stages.
The Role The Executive Director of Catering Sales will own the end-to-end catering revenue function across all markets. This includes strategy development, team leadership, CRM and infrastructure design, demand generation alignment, and hands‑on involvement in key enterprise and B2B relationships.
This is not a maintenance role. It is a growth mandate for a proven builder who can transform the division from reactive order‑taking into a proactive, outbound, scalable, and disciplined revenue operation.
The ideal candidate combines strategic vision with operational rigor and is comfortable working at both the executive and tactical levels.
Key Responsibilities Revenue Strategy & Growth
Develop and execute a multi‑market catering sales strategy aligned with overall business objectives
Lead catering through a significant growth inflection point
Define revenue targets, forecasting standards, and performance benchmarks
Identify and prioritize high‑value segments including:
Corporate and office catering
Universities and schools
Healthcare systems
Event venues, festivals, and community partnerships
Regional and national B2B accounts (i.e. property management etc)
Drive predictable, profitable growth while balancing operational capacity and margin considerations
Sales Operations, CRM & Infrastructure
Design and implement scalable sales processes and systems to support sustained expansion
Own CRM selection, implementation, optimization, and adoption
Standardize workflows across:
Lead intake and qualification
Outbound prospecting
Proposal development and pricing
Contracting and account management
Ensure full pipeline visibility, forecasting accuracy, and data‑driven decision‑making
Proactively identify bottlenecks and solve for scale
Sales Leadership & Team Development
Build, lead, and coach a high‑performing catering sales team
Establish clear roles, expectations, KPIs, and accountability standards
Implement disciplined sales rhythms including pipeline reviews and forecasting cadence
Mentor local managers and sales representatives in consultative and B2B selling
Recruit and develop additional sales talent as growth requires
Marketing & Demand Generation Partnership
Partner with internal and external resources on:
Local and regional SEO strategy
Paid search and paid social campaigns
Catering‑focused landing pages and conversion funnels
Align demand generation with sales priorities
Continuously optimize lead quality, conversion rates, and ROI
Integrate inbound, outbound, and relationship‑based selling into a cohesive growth engine
Executive & Cross‑Functional Leadership
Serve as the senior sales voice at the leadership table
Collaborate closely with operations to ensure sales commitments align with execution capabilities
Provide strategic insight into pricing, packaging, and service offerings based on market feedback
Represent catering growth directly to ownership
Ideal Candidate Profile Experience
8-12+ years of progressive sales experience, including senior leadership responsibility
Proven track record of building or scaling a revenue function through a meaningful growth phase
Strong B2B and enterprise sales background
Experience selling services, catering, hospitality, or multi‑location offerings is a plus
Comfortable operating across multiple markets and geographies
Skills & Expertise
Builder mentality with strong execution discipline
Deep experience in sales process design, pipeline management, and forecasting
Advanced CRM experience (Salesforce, HubSpot, or similar)
Working knowledge of SEO, digital advertising, and lead generation best practices
Comfortable with warm, cold, and social selling strategies
Strong business and financial acumen with a data‑driven approach
Leadership Traits
Hands‑on, accountable, and growth‑oriented
Entrepreneurial mindset with comfort operating in a franchise environment
High integrity and strong ownership mentality
Able to introduce structure without slowing momentum
Confident executive presence with the ability to influence without bureaucracy
Thrives in fast‑paced, scaling organizations
What Success Looks Like
Catering becomes a significantly larger, predictable, and repeatable revenue engine
A documented and scalable sales infrastructure is built
Strong pipeline health and forecasting accuracy across markets
High‑performing, well‑supported sales team
Seamless coordination between sales, marketing, and operations
Increased contracted, repeat, and enterprise business
Why This Role Is Compelling
Executive-level ownership of a high‑growth revenue channel
Direct access to ownership and meaningful influence on company direction
Opportunity to build systems and teams on a strong foundation
Iconic national brand with local market flexibility
Competitive compensation with performance‑based incentives aligned to growth
#J-18808-Ljbffr
Reports to: Ownership / Executive Leadership
Location: Flexible within operating states | Hybrid with travel as needed
About The Company We are a multi-unit Ben & Jerry's franchisee operating across multiple states with a strong retail footprint and a rapidly expanding catering and B2B business. While Ben & Jerry's is an iconic national brand, this role operates at the franchise executive level with meaningful ownership over strategy, systems, and outcomes.
Catering is an established and growing part of our business and represents a significant opportunity for expansion. We are entering the next phase of growth and are seeking a leader who can scale catering 3x. Making the division more predictable, and a system-driven revenue engine across all markets.
Detailed financial context can be shared with qualified candidates during later interview stages.
The Role The Executive Director of Catering Sales will own the end-to-end catering revenue function across all markets. This includes strategy development, team leadership, CRM and infrastructure design, demand generation alignment, and hands‑on involvement in key enterprise and B2B relationships.
This is not a maintenance role. It is a growth mandate for a proven builder who can transform the division from reactive order‑taking into a proactive, outbound, scalable, and disciplined revenue operation.
The ideal candidate combines strategic vision with operational rigor and is comfortable working at both the executive and tactical levels.
Key Responsibilities Revenue Strategy & Growth
Develop and execute a multi‑market catering sales strategy aligned with overall business objectives
Lead catering through a significant growth inflection point
Define revenue targets, forecasting standards, and performance benchmarks
Identify and prioritize high‑value segments including:
Corporate and office catering
Universities and schools
Healthcare systems
Event venues, festivals, and community partnerships
Regional and national B2B accounts (i.e. property management etc)
Drive predictable, profitable growth while balancing operational capacity and margin considerations
Sales Operations, CRM & Infrastructure
Design and implement scalable sales processes and systems to support sustained expansion
Own CRM selection, implementation, optimization, and adoption
Standardize workflows across:
Lead intake and qualification
Outbound prospecting
Proposal development and pricing
Contracting and account management
Ensure full pipeline visibility, forecasting accuracy, and data‑driven decision‑making
Proactively identify bottlenecks and solve for scale
Sales Leadership & Team Development
Build, lead, and coach a high‑performing catering sales team
Establish clear roles, expectations, KPIs, and accountability standards
Implement disciplined sales rhythms including pipeline reviews and forecasting cadence
Mentor local managers and sales representatives in consultative and B2B selling
Recruit and develop additional sales talent as growth requires
Marketing & Demand Generation Partnership
Partner with internal and external resources on:
Local and regional SEO strategy
Paid search and paid social campaigns
Catering‑focused landing pages and conversion funnels
Align demand generation with sales priorities
Continuously optimize lead quality, conversion rates, and ROI
Integrate inbound, outbound, and relationship‑based selling into a cohesive growth engine
Executive & Cross‑Functional Leadership
Serve as the senior sales voice at the leadership table
Collaborate closely with operations to ensure sales commitments align with execution capabilities
Provide strategic insight into pricing, packaging, and service offerings based on market feedback
Represent catering growth directly to ownership
Ideal Candidate Profile Experience
8-12+ years of progressive sales experience, including senior leadership responsibility
Proven track record of building or scaling a revenue function through a meaningful growth phase
Strong B2B and enterprise sales background
Experience selling services, catering, hospitality, or multi‑location offerings is a plus
Comfortable operating across multiple markets and geographies
Skills & Expertise
Builder mentality with strong execution discipline
Deep experience in sales process design, pipeline management, and forecasting
Advanced CRM experience (Salesforce, HubSpot, or similar)
Working knowledge of SEO, digital advertising, and lead generation best practices
Comfortable with warm, cold, and social selling strategies
Strong business and financial acumen with a data‑driven approach
Leadership Traits
Hands‑on, accountable, and growth‑oriented
Entrepreneurial mindset with comfort operating in a franchise environment
High integrity and strong ownership mentality
Able to introduce structure without slowing momentum
Confident executive presence with the ability to influence without bureaucracy
Thrives in fast‑paced, scaling organizations
What Success Looks Like
Catering becomes a significantly larger, predictable, and repeatable revenue engine
A documented and scalable sales infrastructure is built
Strong pipeline health and forecasting accuracy across markets
High‑performing, well‑supported sales team
Seamless coordination between sales, marketing, and operations
Increased contracted, repeat, and enterprise business
Why This Role Is Compelling
Executive-level ownership of a high‑growth revenue channel
Direct access to ownership and meaningful influence on company direction
Opportunity to build systems and teams on a strong foundation
Iconic national brand with local market flexibility
Competitive compensation with performance‑based incentives aligned to growth
#J-18808-Ljbffr