CRM Email Marketing Specialist
PODS, Clearwater, FL, United States
This role is required ONSITE at PODS corporate center in Clearwater, FL (Monday – Thursday, Friday Remote). Only local candidates will be considered. In‑office presence is important for cultivating a collaborative and innovative work environment. When people are together in the same space, they are more likely to build relationships, share ideas, and solve problems together.
General Benefits & Other Compensation
Medical, dental, and vision insurance
Employer‑paid life insurance and disability coverage
401(k) retirement plan with employer match
Paid time off (vacation, sick leave, personal days)
Paid holidays
Parental leave / family leave
Bonus eligibility / incentive pay
Professional development / training reimbursement
Employee assistance program (EAP)
Commuter benefits / transit subsidies (if available)
Other fringe benefits (e.g. wellness credits)
Essential Duties And Responsibilities
Analyze Salesforce Marketing Cloud campaign results and assist in the creation and distribution of performance reports, summarizing key insights and offering recommendations.
Derive insights from campaign analyses, data mining, web analytics, and test‑and‑learn initiatives.
Test and optimize customer acquisition, retention, personalization and promotional strategies.
Utilize tools to improve execution and output of strategic campaigns.
Take initiative to improve, test, and enhance performance.
Partner with cross‑functional teams (i.e. Marketing, Finance, IT, Digital, Creative Services, and Customer Experience) to align integration of objectives, and ensure marketing strategies and promotions are optimized.
Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL‑shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.).
Support digital acquisition and data capture strategies, as well as audience list and database management and integrations.
Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing.
Measure and improve performance characteristics such as open rate, click‑through rates and content engagement using A/B testing and various other methods.
Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform.
MANAGEMENT & SUPERVISORY RESPONSIBILITIES
Job is NOT directly responsible for managing other employees (e.g., hiring/termination and/or pay decisions, performance management); however, will be responsible for directing technical resources.
JOB QUALIFICATIONS: Education & Experience Requirements
Bachelor’s degree required, preferably in marketing, or related field.
2–4 years of enterprise‑level experience with Salesforce.com and Salesforce Marketing Cloud preferred.
Ability to think critically, identify solutions and deliver recommendations based on data and analysis.
Proven ability to organize multitude of tasks, projects and information simultaneously.
Must have excellent communication and organizational skills and work well under pressure in a fast‑paced environment with minimum supervision.
Must be able to work independently and also be team‑oriented, reliable and dependable.
Strong initiative, creative thinking, attention to detail and work ethic.
DISCLAIMER The preceding job description has been designed to indicate the general nature of work performed; the level of knowledge and skills typically required; and usual working conditions of this position. It is not designed to contain, or be interpreted as, a comprehensive listing of all requirements or responsibilities that may be required by employees in this job.
#J-18808-Ljbffr
General Benefits & Other Compensation
Medical, dental, and vision insurance
Employer‑paid life insurance and disability coverage
401(k) retirement plan with employer match
Paid time off (vacation, sick leave, personal days)
Paid holidays
Parental leave / family leave
Bonus eligibility / incentive pay
Professional development / training reimbursement
Employee assistance program (EAP)
Commuter benefits / transit subsidies (if available)
Other fringe benefits (e.g. wellness credits)
Essential Duties And Responsibilities
Analyze Salesforce Marketing Cloud campaign results and assist in the creation and distribution of performance reports, summarizing key insights and offering recommendations.
Derive insights from campaign analyses, data mining, web analytics, and test‑and‑learn initiatives.
Test and optimize customer acquisition, retention, personalization and promotional strategies.
Utilize tools to improve execution and output of strategic campaigns.
Take initiative to improve, test, and enhance performance.
Partner with cross‑functional teams (i.e. Marketing, Finance, IT, Digital, Creative Services, and Customer Experience) to align integration of objectives, and ensure marketing strategies and promotions are optimized.
Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL‑shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.).
Support digital acquisition and data capture strategies, as well as audience list and database management and integrations.
Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing.
Measure and improve performance characteristics such as open rate, click‑through rates and content engagement using A/B testing and various other methods.
Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform.
MANAGEMENT & SUPERVISORY RESPONSIBILITIES
Job is NOT directly responsible for managing other employees (e.g., hiring/termination and/or pay decisions, performance management); however, will be responsible for directing technical resources.
JOB QUALIFICATIONS: Education & Experience Requirements
Bachelor’s degree required, preferably in marketing, or related field.
2–4 years of enterprise‑level experience with Salesforce.com and Salesforce Marketing Cloud preferred.
Ability to think critically, identify solutions and deliver recommendations based on data and analysis.
Proven ability to organize multitude of tasks, projects and information simultaneously.
Must have excellent communication and organizational skills and work well under pressure in a fast‑paced environment with minimum supervision.
Must be able to work independently and also be team‑oriented, reliable and dependable.
Strong initiative, creative thinking, attention to detail and work ethic.
DISCLAIMER The preceding job description has been designed to indicate the general nature of work performed; the level of knowledge and skills typically required; and usual working conditions of this position. It is not designed to contain, or be interpreted as, a comprehensive listing of all requirements or responsibilities that may be required by employees in this job.
#J-18808-Ljbffr