Associate Media Planner
Fitzco, Atlanta, GA, United States
Hungry, curious, growing and never satisfied.
That’s Fitzco, a fully-integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing and design. It’s easy to say that we offer an integrated team. It’s another thing to watch that integration in action. At Fitzco, you’ll notice right away an intimacy in how our media, brand strategy, and creative departments work together in concert.
Armed with an in-depth understanding of diverse audiences and the willingness to push against category norms to break through, we have successfully brought cultural relevance to brands in a diverse mix of categories, including Home Instead, EyeCare Partners, Optum, Southern Company, Synovus, and more.
*This position is based in Atlanta. We're in the office Tuesday and Thursday each week.*
Responsibilities
Build smart plans
Develop cross-channel media strategies for both traditional and digital channels (TV, radio, digital, social, print, etc.)
Learn to analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels
Work with team to evaluate media proposals and provide POVs backed with rationale for why this channel or partner
Bring them into the world
Work with Platforms, Ops, and Investments teams to execute media plans promptly and accurately. Provide ongoing stewardship and execution of plans, including:
Contributing to insertion order process and ensuring adherence to agency terms & conditions
Trafficking digital and traditional campaigns
Monitoring campaign deliveries and suggesting optimizations based on campaign KPI performance
Monitoring client expenditures and working with various teams to resolve billing discrepancies
Contribute to our always-on trend spotting to establish a strong thought leadership position with clients in an ever-changing media landscape
Share best in class work and inspire upcoming briefs/plans
What you need to succeed
~1 year of internship or other relevant marketing experience
Passion for marketing, culture, and business
High energy, a curiosity for “what’s new” and “what could be”
Strong attention to detail and comfort working with data
Ability to multi-task, problem-solve, and comfortable asking for help as working independently
MS Office experience required, with emphasis on Excel
The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements.
Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.
Lifting Requirements for Role - Sedentary (Defined below)
✅Sedentary (Lifts to 10 pounds maximum; occasionally lifts and/or carries small items - files, manuals, binders).
LIGHT (Lifts up to 20 pounds maximum; frequently lifts and/or carries objects weighing up to 10 pounds.)
MEDIUM (Lifts up to 50 pounds maximum; frequently lifts and/or carries objects weighing up to 25 pounds.)
HEAVY (Lifts up to 100 pounds maximum; frequently lifts and/or carries objects weighing up to 50 pounds.)
VERY HEAVY (Lifts objects in excess of 100 pounds; frequently lifts and/or carries objects weighing 50 pounds or more.)
Physical Demands
BENDING (not required)
KEYING (constant)
HEARING (constant)
REACHING (occasional)
SEEING (constant)
SPEAKING (constant)
STANDING (not required)
WALKING (occasional)
Not Required: May be a routine part of the job, but the essential functions can be performed without this activity.
Occasional: Activity is needed to perform the essential functions of the job at random intervals.
Frequent: Activity is a usual and customary part of the essential functions of the job.
Constant: Activity is continually occurring and required to perform the essential functions of the job.
#J-18808-Ljbffr
That’s Fitzco, a fully-integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing and design. It’s easy to say that we offer an integrated team. It’s another thing to watch that integration in action. At Fitzco, you’ll notice right away an intimacy in how our media, brand strategy, and creative departments work together in concert.
Armed with an in-depth understanding of diverse audiences and the willingness to push against category norms to break through, we have successfully brought cultural relevance to brands in a diverse mix of categories, including Home Instead, EyeCare Partners, Optum, Southern Company, Synovus, and more.
*This position is based in Atlanta. We're in the office Tuesday and Thursday each week.*
Responsibilities
Build smart plans
Develop cross-channel media strategies for both traditional and digital channels (TV, radio, digital, social, print, etc.)
Learn to analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels
Work with team to evaluate media proposals and provide POVs backed with rationale for why this channel or partner
Bring them into the world
Work with Platforms, Ops, and Investments teams to execute media plans promptly and accurately. Provide ongoing stewardship and execution of plans, including:
Contributing to insertion order process and ensuring adherence to agency terms & conditions
Trafficking digital and traditional campaigns
Monitoring campaign deliveries and suggesting optimizations based on campaign KPI performance
Monitoring client expenditures and working with various teams to resolve billing discrepancies
Contribute to our always-on trend spotting to establish a strong thought leadership position with clients in an ever-changing media landscape
Share best in class work and inspire upcoming briefs/plans
What you need to succeed
~1 year of internship or other relevant marketing experience
Passion for marketing, culture, and business
High energy, a curiosity for “what’s new” and “what could be”
Strong attention to detail and comfort working with data
Ability to multi-task, problem-solve, and comfortable asking for help as working independently
MS Office experience required, with emphasis on Excel
The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements.
Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.
Lifting Requirements for Role - Sedentary (Defined below)
✅Sedentary (Lifts to 10 pounds maximum; occasionally lifts and/or carries small items - files, manuals, binders).
LIGHT (Lifts up to 20 pounds maximum; frequently lifts and/or carries objects weighing up to 10 pounds.)
MEDIUM (Lifts up to 50 pounds maximum; frequently lifts and/or carries objects weighing up to 25 pounds.)
HEAVY (Lifts up to 100 pounds maximum; frequently lifts and/or carries objects weighing up to 50 pounds.)
VERY HEAVY (Lifts objects in excess of 100 pounds; frequently lifts and/or carries objects weighing 50 pounds or more.)
Physical Demands
BENDING (not required)
KEYING (constant)
HEARING (constant)
REACHING (occasional)
SEEING (constant)
SPEAKING (constant)
STANDING (not required)
WALKING (occasional)
Not Required: May be a routine part of the job, but the essential functions can be performed without this activity.
Occasional: Activity is needed to perform the essential functions of the job at random intervals.
Frequent: Activity is a usual and customary part of the essential functions of the job.
Constant: Activity is continually occurring and required to perform the essential functions of the job.
#J-18808-Ljbffr