Marketing Lead (Mental Health) 12 Month Contract
Alternative Futures Group, Topeka, KS, United States
About The Role
We are seeking a dynamic and experienced Marketing Lead to drive strategic marketing initiatives within AFG with a particular emphasis on our mental health services. This role is pivotal in enhancing our brand presence, engaging key stakeholders, and developing impactful campaigns that promote our work, service accessibility, and patient engagement.
Job Purpose To support the Marketing and Communication Manager with the development, delivery, and evaluation of award-winning marketing campaigns commensurate with the Business Plan and divisional service plan initiatives for Mental Health.
Dimensions
No direct reports
No allocated budget
Principal Accountabilities
To deliver measurable marketing and campaign plans utilising and initiating the full capabilities of the marketing toolkit to support AFG's three-year growth strategy and the delivery of connected campaigns to key mental health service line priorities:
Staff retention and recruitment
Independent Hospitals
Supported Living
Enhanced Mental Health
Crisis Mental Health
Responsible for liaising with internal departments to execute marketing deliverables and ensure project timelines are met.
Create compelling content to engage various audiences, including our colleagues, patients, healthcare professionals, and stakeholders.
Responsible for building, developing and owning AFG’s mental health case studies and stories library.
Identify a list of annual industry awards in collaboration with cross-function services, oversee the application process from start to completion and communicate success accordingly.
Create, communicate and oversee an annual industry events calendar and attendance, producing proposals for speaking and PR opportunities.
Responsible for keeping marketing collateral in line with AFG’s brand guidelines, including branded merchandise, physical spaces, digital materials, etc.
Support surveys, focus groups, workshops and stakeholder engagement programmes and translate outputs into clear messages for campaign activities.
Ensure AFG brand and templates are effective, appealing, and firmly creative in a competitive position in the market.
List and keep an eye on AFG competitors, partners and commissioners, ensuring that relevant industry news at a regional and national level is communicated.
Support PR and creative agencies as agreed with the Marketing and Communications Manager, ensuring assets are costed as part of any campaign activity.
Work closely with the Commercial Marketing Lead to develop target audience databases to support targeted email campaigns.
Skills & Knowledge
Demonstrable knowledge of devising marketing tactical delivery plans to deliver against the organisation’s strategy and engage, educate and motivate the target audience.
Ability to write content that tells an organisational story and builds narratives, engaging audiences across multiple channels.
Strong creative understanding, and able to assess the measures that will maximise response rates.
Strong communication skills to bring teams together to deliver campaigns.
Able to work under pressure, making or escalating decisions where necessary and adapting to meet changing circumstances as required.
Ability to manage and motivate team members to achieve organisational goals.
Ability to manage key external relationships with designers and suppliers.
Values & Attitudes
Takes personal responsibility and holds others to account.
Solution focused and has a “can do attitude”.
Inspires others with their passion and enthusiasm.
Demonstrates honesty and integrity and demonstrates through their behaviours the organisational values.
Embraces change, viewing it as an opportunity to learn and develop.
To be accurate and methodical in approach to work.
Experience
Proven experience of designing, implementing and delivering campaign marketing aligned to organisational strategic objectives.
Budget management and working within a defined budget allocation for marketing activity.
A passion for marketing with a good knowledge of the latest trends.
Proven experience of planning and delivering end-to-end multi-channel direct marketing campaigns.
Qualifications And Training
Educated to Degree level or relevant experience of 5 years in campaign management.
With our extended flexible working options, you can choose to work your 35 hours per week on a 9-day fortnight or a 4.5-day week basis, supporting our employees with their work life balance. This role is Band II as per our structure.
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Job Purpose To support the Marketing and Communication Manager with the development, delivery, and evaluation of award-winning marketing campaigns commensurate with the Business Plan and divisional service plan initiatives for Mental Health.
Dimensions
No direct reports
No allocated budget
Principal Accountabilities
To deliver measurable marketing and campaign plans utilising and initiating the full capabilities of the marketing toolkit to support AFG's three-year growth strategy and the delivery of connected campaigns to key mental health service line priorities:
Staff retention and recruitment
Independent Hospitals
Supported Living
Enhanced Mental Health
Crisis Mental Health
Responsible for liaising with internal departments to execute marketing deliverables and ensure project timelines are met.
Create compelling content to engage various audiences, including our colleagues, patients, healthcare professionals, and stakeholders.
Responsible for building, developing and owning AFG’s mental health case studies and stories library.
Identify a list of annual industry awards in collaboration with cross-function services, oversee the application process from start to completion and communicate success accordingly.
Create, communicate and oversee an annual industry events calendar and attendance, producing proposals for speaking and PR opportunities.
Responsible for keeping marketing collateral in line with AFG’s brand guidelines, including branded merchandise, physical spaces, digital materials, etc.
Support surveys, focus groups, workshops and stakeholder engagement programmes and translate outputs into clear messages for campaign activities.
Ensure AFG brand and templates are effective, appealing, and firmly creative in a competitive position in the market.
List and keep an eye on AFG competitors, partners and commissioners, ensuring that relevant industry news at a regional and national level is communicated.
Support PR and creative agencies as agreed with the Marketing and Communications Manager, ensuring assets are costed as part of any campaign activity.
Work closely with the Commercial Marketing Lead to develop target audience databases to support targeted email campaigns.
Skills & Knowledge
Demonstrable knowledge of devising marketing tactical delivery plans to deliver against the organisation’s strategy and engage, educate and motivate the target audience.
Ability to write content that tells an organisational story and builds narratives, engaging audiences across multiple channels.
Strong creative understanding, and able to assess the measures that will maximise response rates.
Strong communication skills to bring teams together to deliver campaigns.
Able to work under pressure, making or escalating decisions where necessary and adapting to meet changing circumstances as required.
Ability to manage and motivate team members to achieve organisational goals.
Ability to manage key external relationships with designers and suppliers.
Values & Attitudes
Takes personal responsibility and holds others to account.
Solution focused and has a “can do attitude”.
Inspires others with their passion and enthusiasm.
Demonstrates honesty and integrity and demonstrates through their behaviours the organisational values.
Embraces change, viewing it as an opportunity to learn and develop.
To be accurate and methodical in approach to work.
Experience
Proven experience of designing, implementing and delivering campaign marketing aligned to organisational strategic objectives.
Budget management and working within a defined budget allocation for marketing activity.
A passion for marketing with a good knowledge of the latest trends.
Proven experience of planning and delivering end-to-end multi-channel direct marketing campaigns.
Qualifications And Training
Educated to Degree level or relevant experience of 5 years in campaign management.
With our extended flexible working options, you can choose to work your 35 hours per week on a 9-day fortnight or a 4.5-day week basis, supporting our employees with their work life balance. This role is Band II as per our structure.
#J-18808-Ljbffr