Associate Digital Manager
Mast-Jägermeister US, Inc., White Plains, NY, United States
Organized, independent, creative
Mast-Jägermeister US is seeking an Associate Digital Manager to support execution of marketing activities across digital channels including Social Media, eCRM, and eCommerce. This role, reporting into the Director of Digital, will maintain and expand upon the existing marketing strategy with a focus on increased acquisition, engagement, personalization and conversion.
The ideal candidate has experience digitally executing marketing programs for a nationally recognized brand or at a digital/social agency with CPG clients, and is socially savvy—staying up to date on social media, influencer, and content trends. They are passionate about digital across social, eCRM, and eCommerce, with a strong performance track record. This individual is self‑motivated, entrepreneurial, adaptable, and hands‑on, thriving in an innovative digital environment.
Digital Program Execution
Execute digital programs across Organic Social, Influencer, and eCRM
Write and manage briefs, asset delivery, approvals, QA digital campaigns/channels, and publishing
Review and approve content, build content calendars, manage agencies to deadline as well as handle agency feedback loop
Coordinate cross‑functional reviews to ensure compliance and consistency
Manage sweepstakes on digital channels, rules coordination, prizing coordination, shipment, etc
Coordinate cross‑functional teams to ensure marketing efforts are compliant, consistent, and deliver a unified consumer experience across channels
Social (Organic + Influencer)
Support strategic planning for organic social strategy and execution as well as influencer programs
Daily point of contact for agency partners
Execute content calendars, trend content, and influencer activations
Light need to capture lo‑fi content and edit
Handle all community management and engagement with users on social media platforms (Meta, X, YouTube) engaging in discussions on daily basis (Requires light work outside of business hours to maintain communication and voice of the brand when needed)
Manage sweepstakes, influencer kit coordination, rules coordination, prizing needs and shipment
Track KPIs and ensure optimizations
Monitor social and influencer trends
eCRM
Support acquisition and engagement strategy
Daily POC for email agency
Oversee content creation, editorial, QA and ensure carry through of brand TOV
Manage sweepstakes, influencer kit coordination, rules coordination, prizing needs and shipment
Monitor email performance trends
eCommerce (Apparel + DTC)
Support eCommerce acquisition and conversion
Manage updates with Shopify platform or third party white‑label platform, photography coordination, QA and publishing
Coordinate apparel shipments
Support DTC liquid product initiatives
Financial Tracking
Submit internal invoices & manage budget reconciliation
Requirements
Bachelor's degree in digital marketing, marketing or advertising
3-5 years in social, influencer, community management, and eCRM
Agency experience preferred; CPG or Bev‑Alc a plus
Deep knowledge & mastery of social and reporting platforms such as Meta, X, Youtube, SEM, TikTok, Sprinklr
Ability to translate analytics into insights
Excellent writing/editorial skills
Strong visual content/design skills; content capture, editing and publishing
Organized, independent, creative
Unrivaled attention to detail
Software Experience Required
Social platform tools: Meta Business Manager, TikTok, Business Center/Ads Manager
Social reporting tools: Sprinklr (or comparable tools as Hootsuite, Sprout, Meltwater, Tubulr)
eCRM: Salesforce, Adobe, similar
Web: Google/Adobe Analytics
Project Management & Communication: Microsoft teams tools, Figma (or comparable tools like Asana, Jira, Trello)
Creative Tools: Canva or Adobe Suite (or comparable tools)
Benefits
Highly competitive compensation packages-$78k+10% annual bonus
Comprehensive medical, dental, and vision insurance
Matching 401(k) plan
Yearly wellness stipend (gym membership or fitness classes)
Generous holiday and vacation policy
#J-18808-Ljbffr
Mast-Jägermeister US is seeking an Associate Digital Manager to support execution of marketing activities across digital channels including Social Media, eCRM, and eCommerce. This role, reporting into the Director of Digital, will maintain and expand upon the existing marketing strategy with a focus on increased acquisition, engagement, personalization and conversion.
The ideal candidate has experience digitally executing marketing programs for a nationally recognized brand or at a digital/social agency with CPG clients, and is socially savvy—staying up to date on social media, influencer, and content trends. They are passionate about digital across social, eCRM, and eCommerce, with a strong performance track record. This individual is self‑motivated, entrepreneurial, adaptable, and hands‑on, thriving in an innovative digital environment.
Digital Program Execution
Execute digital programs across Organic Social, Influencer, and eCRM
Write and manage briefs, asset delivery, approvals, QA digital campaigns/channels, and publishing
Review and approve content, build content calendars, manage agencies to deadline as well as handle agency feedback loop
Coordinate cross‑functional reviews to ensure compliance and consistency
Manage sweepstakes on digital channels, rules coordination, prizing coordination, shipment, etc
Coordinate cross‑functional teams to ensure marketing efforts are compliant, consistent, and deliver a unified consumer experience across channels
Social (Organic + Influencer)
Support strategic planning for organic social strategy and execution as well as influencer programs
Daily point of contact for agency partners
Execute content calendars, trend content, and influencer activations
Light need to capture lo‑fi content and edit
Handle all community management and engagement with users on social media platforms (Meta, X, YouTube) engaging in discussions on daily basis (Requires light work outside of business hours to maintain communication and voice of the brand when needed)
Manage sweepstakes, influencer kit coordination, rules coordination, prizing needs and shipment
Track KPIs and ensure optimizations
Monitor social and influencer trends
eCRM
Support acquisition and engagement strategy
Daily POC for email agency
Oversee content creation, editorial, QA and ensure carry through of brand TOV
Manage sweepstakes, influencer kit coordination, rules coordination, prizing needs and shipment
Monitor email performance trends
eCommerce (Apparel + DTC)
Support eCommerce acquisition and conversion
Manage updates with Shopify platform or third party white‑label platform, photography coordination, QA and publishing
Coordinate apparel shipments
Support DTC liquid product initiatives
Financial Tracking
Submit internal invoices & manage budget reconciliation
Requirements
Bachelor's degree in digital marketing, marketing or advertising
3-5 years in social, influencer, community management, and eCRM
Agency experience preferred; CPG or Bev‑Alc a plus
Deep knowledge & mastery of social and reporting platforms such as Meta, X, Youtube, SEM, TikTok, Sprinklr
Ability to translate analytics into insights
Excellent writing/editorial skills
Strong visual content/design skills; content capture, editing and publishing
Organized, independent, creative
Unrivaled attention to detail
Software Experience Required
Social platform tools: Meta Business Manager, TikTok, Business Center/Ads Manager
Social reporting tools: Sprinklr (or comparable tools as Hootsuite, Sprout, Meltwater, Tubulr)
eCRM: Salesforce, Adobe, similar
Web: Google/Adobe Analytics
Project Management & Communication: Microsoft teams tools, Figma (or comparable tools like Asana, Jira, Trello)
Creative Tools: Canva or Adobe Suite (or comparable tools)
Benefits
Highly competitive compensation packages-$78k+10% annual bonus
Comprehensive medical, dental, and vision insurance
Matching 401(k) plan
Yearly wellness stipend (gym membership or fitness classes)
Generous holiday and vacation policy
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