Digital Director, Marketing & Communications
Center for Reproductive Rights, New York, NY, United States
Overview
Title:
Digital Director, Marketing & Communications
Department:
Communications, Digital
Center Background:
The Center for Reproductive Rights is a global human rights organization working to ensure that reproductive rights are protected in law as fundamental human rights worldwide. With offices in New York City, and Washington, D.C.; Nairobi, Kenya; Bogota, Colombia; and Geneva, Switzerland, the Center is a non-profit, non-partisan organization changing law and policy throughout Africa, Asia, Europe, Latin America and the Caribbean, and the United States. Our 270+ diverse professionals are committed to advancing the Center’s human rights mission through game-changing litigation, legal policy, and advocacy work. This has powered the Center’s exceptional growth to an operating budget of over $60 million and won the respect of law firms in countries around the world. Our global pro bono network includes over 2,000 lawyers across 6 continents, 64 countries, and 130 law firms. Last year, law firms contributed over $30 million USD in pro bono legal services. The Center’s Strategic Plan sets a high mark for impact: By 2030, half of the world’s population will be living under stronger protections for reproductive rights than they were in 2020. Since our founding in 1992, the Center has transformed how reproductive rights are understood and applied by courts, governments, and human rights bodies worldwide on issues including maternal health, abortion, assisted reproduction, and adolescent sexual and reproductive health and rights. We have won groundbreaking cases before national courts, U.N. Committees, and regional human rights bodies. The Center has also led development of historic, proactive legislation advancing robust protections for reproductive rights. It has built the legal capacity of women’s rights advocates in more than 65 countries and counting. To learn more about the Center, please go to www.reproductiverights.org.
Job The Digital Director will lead a best-in-class globally integrated digital program that supports the Center’s efforts to: 1) increase visibility and engagement with its work; 2) build and retain a base of high-quality advocates and donors; 3) deliver big advocacy wins that are tied to the Center’s Strategic Plan objectives and within the Center’s c3 parameters; and 4) reach diverse and new audiences around the world. They will have a big picture, campaign-focused strategy, a deep understanding of the audience journey and audience expansion through social media, email, and must be skilled at rapid response. The Digital Director will design content programming to be measured with a goal of deepening and diversifying audience engagement, engaging partner networks, increasing the Center’s visibility, driving program success in each of the regions where the Center operates, and supporting fundraising efforts. A globally and culturally inclusive approach to content and creative is a must. The Digital Director, reporting to the Chief Communications and Marketing Officer, will oversee the day-to-day operations of the digital department and oversee the social media and email strategy for the organization. The ideal candidate is a creative thinker, strategist, and doer who with their collaborative energy and drive will do what’s best for the organization. Must be a proactive communicator and generator of ideas who can build strategies and plans for long-term projects as well as deliver high-quality work on quick turnaround; a strategic thinker who is up for a challenge. They must be committed to working with the Communications Leadership Team to building an integrated communications capability and department for the Center during a period of significant change and growth. The Digital Director will manage a team of social media and digital content and creative strategists for the organization’s global operations. Must work well in fast-paced, challenging situations with agility and adaptability, exercising editorial instinct and strategic decision making. They will also co-lead the direct response program with their Development Department counterpart in addition to working closely with other members of the Communications team, and Legal Program teams. The hybrid position will be based in the Center’s New York City office.
Primary Responsibilities
Management: Oversight of the day-to-day operations of the digital unit, the management of the Center’s social media and email channels, and the on-staff graphic designer. Build and manage a high-functioning, creative, agile, and responsible team with strong experience in social and digital campaign expertise.
Identify and implement new standard operating procedures for content planning and project management.
Participate in all initial planning meetings led by program, communications, development, or other teams where public engagement may be required.
Facilitate and oversee the launch and management of regional social media accounts, in partnership with regional Communications teams counterparts.
In close coordination with Communications Leadership Team and Program Teams, lead rapid response strategy and communication for social media and email.
Support quarterly Board Meeting Reports.
Serve as a trusted partner to the Communications Leadership Team.
Commitment to developing strong, collaborative working relationship with Communications Leadership Team in order to effectively develop and execute impactful digital strategy.
Demonstrate and model the Center’s work culture pillars of working collaboratively, giving and receiving feedback, and accountability.
Campaigns
Conceive, develop and execute high-results campaigns that raise the Center’s profile, drive awareness and build support for the organization’s global work.
Identify opportunities for mobilization across coalition and partner networks through the use and distribution of groundbreaking creative, toolkits, and sign-ons.
Analyze and report campaign statistics, making recommendations for better use of channels and/or creating new social channels with a meaningful strategy to deepen engagement and drive audience growth.
Partner with Development team stakeholders on direct response fundraising strategy and content.
Partner with program teams to develop online advocacy campaigns that can directly support their work and help to achieve acquisition, awareness, and engagement goals for the organization.
Lead digital partnerships with external groups that have already been recruited to support the Center’s work such as other nonprofits, coalitions, companies, and others.
Strategy
In partnership with members of the Center’s creative team, oversee production of high-quality content across all digital platforms and targeted distribution to drive awareness back to the organization.
Steer the Center’s globally integrated approach to social media content creation and engagement, empowering regional teams to craft standalone messaging, with amplification across the Center’s HQ accounts.
Develop and lead paid digital advertising content and strategies (search and social media ads, video ads, display/banner ads, homepage takeovers, Google AdWords, mobile/SMS engagement, and others). Develop innovative ways to connect with, expand, and diversify the Center’s community of online supporters through paid and organic outreach.
Direct strategy, content, and editorial calendar decisions for social media, email, and digital campaigns – ensuring they are closely aligned and coordinated with website and media strategies.
Conduct online testing, data collection and analytics efforts to assess new resources and technology, develop KPI baselines and benchmarks for success, and maximize results with limited resources. When possible, develop digital analytics reports for program, communications, and executive teams that can directly inform future decision-making around their own work.
Manage and identify ways in which to optimize user experience strategy on new Center for Reproductive Rights website (including, but not limited to SEO, accessibility, conversion).
Influencer Engagement
Leverage social media and email opportunities with elite influencers that drive program and fundraising goals.
Other duties as assigned.
Website User Experience
Identify opportunities for website optimization, partnering with consulting front end developers to roll out new features on the Center’s website as needed, especially to continue building out the new website launched in 2025.
Partner with the Center’s editorial team to concept new landing pages, which showcase the Center’s global mission and impact.
Compensation:
$200,000 annual salary . This salary reflects a position based in New York City or Washington, D.C. This salary will be subject to a downward locality adjustment if authorization is granted to work outside the location listed in this posting. Note that most of the salaries listed on our job postings reflect New York, NY salaries, where our National offices are headquartered.
Union Status:
This position is not covered by the Center's Collective Bargaining Agreement.
FLSA Exempt Status:
This is an exempt role.
Level:
S10
Benefits
Health: The Center provides a comprehensive health insurance plan with no in-network deductible and best-in-class reproductive healthcare coverage, including infertility. The Center also offers Dental and Vision coverage.
Well-being: The Center offers resources to help prevent and recover from burnout through different programs that enable mental, physical, and community well-being. The Center provides generous leave, including paid parental leave, personal days, vacation, and sick leave. We are closed the last week of December to allow staff to spend winter holiday time with their loved ones.
Investment: After the first year of employment, the Center will contribute 7.5% of your annual salary to a 401(k) (applicable only in US and Kenya).
Commitment to Diversity, Equity, and Inclusion The Center is committed to inclusive hiring and dedicated to diversity in our work and staff. We strongly encourage people from all communities to apply. If you are excited about this role but unsure about whether your experience aligns with the job description, we encourage you to apply. You may be the right candidate for this or other roles. To learn more about the Center’s commitment to Diversity, Equity, and Inclusion, please visit Diversity, Equity and Inclusion | Center for Reproductive Rights.
Center policy on visa sponsorship for U.S.-based positions:
Applicants for employment in the U.S. must have valid work authorization that does not now and will not in the future require sponsorship of a visa for employment authorization in the U.S. by The Center for Reproductive Rights.
Requirements Qualifications:
Minimum of 15 years of relevant digital, social media, and email experience with direct team management.
Excellent news judgment.
Successful track record of developing and leading digital strategies, online fundraising programs, and campaigns in a fast-paced, mission-driven environment.
Superior management skills and ability to enforce deadlines.
Deep experience in digital/social campaign for a global audience.
Experience effectively managing rapid response situations online.
Knowledge of all online channels and using innovation to improve and/or implement new channels and tools to increase awareness.
Strong interpersonal, leadership, problem-solving, and mentoring skills, and a calm, diplomatic demeanor—even in times of intense pressure.
Exceptional writing and editing skills for search, social, SMS, and email platforms.
Strong verbal communication skills.
Extremely sharp organizational skills and ability to manage large volumes of projects, tasks, and files effectively simultaneously.
Exceptional attention to detail and ability to prioritize and multi-task, while driving results
Proven ability to build productive working relationships with colleagues at all levels across an organization.
Strong listening and analytical skills.
A positive team player who is willing to go above and beyond to advance the Center’s mission and to benefit the clients and communities that the Center serves.
Strong familiarity with EveryAction, Blackbaud/Raiser’s Edge, Luminate, Phone2Action, Salesforce.
Bachelor’s degree in relevant field.
#J-18808-Ljbffr
Digital Director, Marketing & Communications
Department:
Communications, Digital
Center Background:
The Center for Reproductive Rights is a global human rights organization working to ensure that reproductive rights are protected in law as fundamental human rights worldwide. With offices in New York City, and Washington, D.C.; Nairobi, Kenya; Bogota, Colombia; and Geneva, Switzerland, the Center is a non-profit, non-partisan organization changing law and policy throughout Africa, Asia, Europe, Latin America and the Caribbean, and the United States. Our 270+ diverse professionals are committed to advancing the Center’s human rights mission through game-changing litigation, legal policy, and advocacy work. This has powered the Center’s exceptional growth to an operating budget of over $60 million and won the respect of law firms in countries around the world. Our global pro bono network includes over 2,000 lawyers across 6 continents, 64 countries, and 130 law firms. Last year, law firms contributed over $30 million USD in pro bono legal services. The Center’s Strategic Plan sets a high mark for impact: By 2030, half of the world’s population will be living under stronger protections for reproductive rights than they were in 2020. Since our founding in 1992, the Center has transformed how reproductive rights are understood and applied by courts, governments, and human rights bodies worldwide on issues including maternal health, abortion, assisted reproduction, and adolescent sexual and reproductive health and rights. We have won groundbreaking cases before national courts, U.N. Committees, and regional human rights bodies. The Center has also led development of historic, proactive legislation advancing robust protections for reproductive rights. It has built the legal capacity of women’s rights advocates in more than 65 countries and counting. To learn more about the Center, please go to www.reproductiverights.org.
Job The Digital Director will lead a best-in-class globally integrated digital program that supports the Center’s efforts to: 1) increase visibility and engagement with its work; 2) build and retain a base of high-quality advocates and donors; 3) deliver big advocacy wins that are tied to the Center’s Strategic Plan objectives and within the Center’s c3 parameters; and 4) reach diverse and new audiences around the world. They will have a big picture, campaign-focused strategy, a deep understanding of the audience journey and audience expansion through social media, email, and must be skilled at rapid response. The Digital Director will design content programming to be measured with a goal of deepening and diversifying audience engagement, engaging partner networks, increasing the Center’s visibility, driving program success in each of the regions where the Center operates, and supporting fundraising efforts. A globally and culturally inclusive approach to content and creative is a must. The Digital Director, reporting to the Chief Communications and Marketing Officer, will oversee the day-to-day operations of the digital department and oversee the social media and email strategy for the organization. The ideal candidate is a creative thinker, strategist, and doer who with their collaborative energy and drive will do what’s best for the organization. Must be a proactive communicator and generator of ideas who can build strategies and plans for long-term projects as well as deliver high-quality work on quick turnaround; a strategic thinker who is up for a challenge. They must be committed to working with the Communications Leadership Team to building an integrated communications capability and department for the Center during a period of significant change and growth. The Digital Director will manage a team of social media and digital content and creative strategists for the organization’s global operations. Must work well in fast-paced, challenging situations with agility and adaptability, exercising editorial instinct and strategic decision making. They will also co-lead the direct response program with their Development Department counterpart in addition to working closely with other members of the Communications team, and Legal Program teams. The hybrid position will be based in the Center’s New York City office.
Primary Responsibilities
Management: Oversight of the day-to-day operations of the digital unit, the management of the Center’s social media and email channels, and the on-staff graphic designer. Build and manage a high-functioning, creative, agile, and responsible team with strong experience in social and digital campaign expertise.
Identify and implement new standard operating procedures for content planning and project management.
Participate in all initial planning meetings led by program, communications, development, or other teams where public engagement may be required.
Facilitate and oversee the launch and management of regional social media accounts, in partnership with regional Communications teams counterparts.
In close coordination with Communications Leadership Team and Program Teams, lead rapid response strategy and communication for social media and email.
Support quarterly Board Meeting Reports.
Serve as a trusted partner to the Communications Leadership Team.
Commitment to developing strong, collaborative working relationship with Communications Leadership Team in order to effectively develop and execute impactful digital strategy.
Demonstrate and model the Center’s work culture pillars of working collaboratively, giving and receiving feedback, and accountability.
Campaigns
Conceive, develop and execute high-results campaigns that raise the Center’s profile, drive awareness and build support for the organization’s global work.
Identify opportunities for mobilization across coalition and partner networks through the use and distribution of groundbreaking creative, toolkits, and sign-ons.
Analyze and report campaign statistics, making recommendations for better use of channels and/or creating new social channels with a meaningful strategy to deepen engagement and drive audience growth.
Partner with Development team stakeholders on direct response fundraising strategy and content.
Partner with program teams to develop online advocacy campaigns that can directly support their work and help to achieve acquisition, awareness, and engagement goals for the organization.
Lead digital partnerships with external groups that have already been recruited to support the Center’s work such as other nonprofits, coalitions, companies, and others.
Strategy
In partnership with members of the Center’s creative team, oversee production of high-quality content across all digital platforms and targeted distribution to drive awareness back to the organization.
Steer the Center’s globally integrated approach to social media content creation and engagement, empowering regional teams to craft standalone messaging, with amplification across the Center’s HQ accounts.
Develop and lead paid digital advertising content and strategies (search and social media ads, video ads, display/banner ads, homepage takeovers, Google AdWords, mobile/SMS engagement, and others). Develop innovative ways to connect with, expand, and diversify the Center’s community of online supporters through paid and organic outreach.
Direct strategy, content, and editorial calendar decisions for social media, email, and digital campaigns – ensuring they are closely aligned and coordinated with website and media strategies.
Conduct online testing, data collection and analytics efforts to assess new resources and technology, develop KPI baselines and benchmarks for success, and maximize results with limited resources. When possible, develop digital analytics reports for program, communications, and executive teams that can directly inform future decision-making around their own work.
Manage and identify ways in which to optimize user experience strategy on new Center for Reproductive Rights website (including, but not limited to SEO, accessibility, conversion).
Influencer Engagement
Leverage social media and email opportunities with elite influencers that drive program and fundraising goals.
Other duties as assigned.
Website User Experience
Identify opportunities for website optimization, partnering with consulting front end developers to roll out new features on the Center’s website as needed, especially to continue building out the new website launched in 2025.
Partner with the Center’s editorial team to concept new landing pages, which showcase the Center’s global mission and impact.
Compensation:
$200,000 annual salary . This salary reflects a position based in New York City or Washington, D.C. This salary will be subject to a downward locality adjustment if authorization is granted to work outside the location listed in this posting. Note that most of the salaries listed on our job postings reflect New York, NY salaries, where our National offices are headquartered.
Union Status:
This position is not covered by the Center's Collective Bargaining Agreement.
FLSA Exempt Status:
This is an exempt role.
Level:
S10
Benefits
Health: The Center provides a comprehensive health insurance plan with no in-network deductible and best-in-class reproductive healthcare coverage, including infertility. The Center also offers Dental and Vision coverage.
Well-being: The Center offers resources to help prevent and recover from burnout through different programs that enable mental, physical, and community well-being. The Center provides generous leave, including paid parental leave, personal days, vacation, and sick leave. We are closed the last week of December to allow staff to spend winter holiday time with their loved ones.
Investment: After the first year of employment, the Center will contribute 7.5% of your annual salary to a 401(k) (applicable only in US and Kenya).
Commitment to Diversity, Equity, and Inclusion The Center is committed to inclusive hiring and dedicated to diversity in our work and staff. We strongly encourage people from all communities to apply. If you are excited about this role but unsure about whether your experience aligns with the job description, we encourage you to apply. You may be the right candidate for this or other roles. To learn more about the Center’s commitment to Diversity, Equity, and Inclusion, please visit Diversity, Equity and Inclusion | Center for Reproductive Rights.
Center policy on visa sponsorship for U.S.-based positions:
Applicants for employment in the U.S. must have valid work authorization that does not now and will not in the future require sponsorship of a visa for employment authorization in the U.S. by The Center for Reproductive Rights.
Requirements Qualifications:
Minimum of 15 years of relevant digital, social media, and email experience with direct team management.
Excellent news judgment.
Successful track record of developing and leading digital strategies, online fundraising programs, and campaigns in a fast-paced, mission-driven environment.
Superior management skills and ability to enforce deadlines.
Deep experience in digital/social campaign for a global audience.
Experience effectively managing rapid response situations online.
Knowledge of all online channels and using innovation to improve and/or implement new channels and tools to increase awareness.
Strong interpersonal, leadership, problem-solving, and mentoring skills, and a calm, diplomatic demeanor—even in times of intense pressure.
Exceptional writing and editing skills for search, social, SMS, and email platforms.
Strong verbal communication skills.
Extremely sharp organizational skills and ability to manage large volumes of projects, tasks, and files effectively simultaneously.
Exceptional attention to detail and ability to prioritize and multi-task, while driving results
Proven ability to build productive working relationships with colleagues at all levels across an organization.
Strong listening and analytical skills.
A positive team player who is willing to go above and beyond to advance the Center’s mission and to benefit the clients and communities that the Center serves.
Strong familiarity with EveryAction, Blackbaud/Raiser’s Edge, Luminate, Phone2Action, Salesforce.
Bachelor’s degree in relevant field.
#J-18808-Ljbffr