Director of Sales
Proformance Roofing, Greenville, SC, United States
Proformance Builder Solutions is a leading B2B construction services provider, specializing in roofing, siding, and house wrap for new residential construction. Founded in 2016, we have completed over 15,000 roofing installations and have recently expanded our service offerings to meet the growing demands of residential builders across the state. Our mission is to be the safest, quickest, and lowest-cost provider in the industry, delivering high‑quality services to builders on time and on budget.
Position: Director of Sales Reports to: VP, Sales Operations Location: Atlanta, GA / Greenville, SC / Charlotte, NC (Field‑based); In near‑by office with frequent statewide travel Travel Requirement: 50–70% statewide Role Purpose The Director of Sales is a high‑impact, field‑first leader responsible for driving aggressive revenue growth across Georgia, South Carolina, & North Carolina. This is a hunter's role at its core — you will personally pursue and close new builder accounts while simultaneously building, coaching, and holding accountable for a team of 3–5 Regional Sales Representatives. You thrive in the field, set the standard for relentless prospecting and disciplined execution, and translate that energy into a team culture that wins.
This role sits at the intersection of individual contributor grit and people leadership (60% management, 40% sales). You are expected to carry your own book, develop your team, and partner closely with the VP of Sales Operations to ensure every deal is in the CRM, every forecast is reliable, and every rep is executing with precision.
Key Success Drivers
Personal and team revenue attainment against quarterly and annual targets
New logo acquisition — consistent pipeline of net‑new builder accounts across multiple states/territories
Team CRM adoption and hygiene at or above company standards (>95%)
Rep development: measurable improvement in conversion rates, pipeline coverage, and account growth across the team
Forecast accuracy – minimal surprise variance; clean, stage‑accurate pipeline at all times
Market penetration across target builder profiles: regional production builders, mid‑tier builders, and assigned state‑based national builder divisions
Core Responsibilities Field Sales & New Business Development
Personally prospect, pursue, and close new builder accounts across North Hub (GA, SC, NC) – this is an active hunting role, not a management‑only position
Present bids, scopes, and proposals for roofing, siding, and exterior trades to key decision‑makers at target builders
Build and maintain executive‑level relationships with procurement, construction management, and ownership at builder accounts
Develop and execute a statewide new business development plan aligned with revenue targets and builder profiles
Conduct regular jobsite visits, relationship meetings, and builder performance reviews
Team Leadership & Performance Management
Directly manage a team of 3–5 Sales Representatives across hub markets
Set clear performance expectations and hold reps accountable to activity, pipeline creation, conversion, and revenue targets
Coach reps on prospecting, discovery, proposal delivery, and closing – inspect the work, not just the numbers
Conduct structured 1:1s, deal reviews, and ride‑alongs; develop each rep's individual capability and territory plan
Recruit, onboard, and ramp new sales talent as the team grows
Pipeline & Forecast Discipline
Own the team's pipeline health: coverage ratios, stage accuracy, aging, and slippage visibility
Participate in weekly cadences and QBRs with VP of Sales Operations; come prepared with clean data and clear perspective
Enforce CRM standards across the team – every account, every activity, every deal logged and current
Provide reliable weekly pipeline updates and monthly territory forecasts
Market Intelligence & Strategy
Develop deep knowledge of North Hub's (SC, NC, GA) residential construction landscape: builder activity, production volumes, competitive dynamics, and pricing trends
Identify target markets, geographies, and builder segments with the highest growth opportunity
Partner with VP of Sales Operations to align territory coverage, capacity planning, and go‑to‑market priorities
Surface competitive intelligence and market shifts that influence ProBLD's positioning and pricing strategy
Cross‑Functional Collaboration
Work closely with Operations, Estimating, and Scheduling to ensure sales commitments are operationally deliverable
Serve as the escalation point for key account issues; maintain strong builder relationships through delivery performance
Align with VP of Sales Operations on quota design, territory structure, and rep performance planning
Qualifications
7–10+ years in B2B outside sales, with a minimum of 3 years in a player‑coach or field sales leadership role
Proven track record of personally hunting and closing new accounts – not just managing others who do
Experience in construction, building materials, subcontracting, or related industries strongly preferred
Demonstrated ability to build, develop, and hold accountable a field sales team
Strong understanding of builder workflows, production cycles, and procurement processes
Proficiency with CRM platforms (Salesforce, HubSpot, or Dynamics); disciplined about data hygiene and pipeline management
Excellent presentation, negotiation, and relationship‑building skills at the builder decision‑maker level
Comfortable operating in a fast‑paced, process‑driven environment where accountability is non‑negotiable
Ability to travel 50–70% across Georgia, North Carolina, & South Carolina on a consistent basis
Preferred Background
Experience with roofing, siding, or exterior construction trades
Background selling to production builders or residential construction companies
Experience scaling a regional sales team from ground level
Performance Metrics
Team and personal revenue attainment vs. target
New builder account acquisition (logos and revenue)
Pipeline coverage and forecast accuracy
CRM compliance and data quality across the team
Rep retention and performance development
Market share growth within target builder segments
Compensation & Benefits Base Salary:
$150,000 annually
Commission/Bonus:
Performance‑based incentive tied to team and personal revenue attainment
Earning Potential:
$200,000+ annually
Why ProBLD ProBLD is executing an aggressive statewide growth strategy, and the Director of Sales is central to that mission. This role isn't for someone looking to manage from a desk — it's for a relentless competitor who wants to build something, win in the market, and lead a team that operates with the same edge. If you live by Elite Excellence and want to see the direct impact of your work, this is your seat.
Why You'll Love Working with Us At ProFormance Builder Solutions, we believe in rewarding our hardworking team with benefits that support your well‑being and work‑life balance!
Comprehensive Health Coverage We've got you covered with medical, dental, and vision insurance to keep you and your family healthy.
Secure Your Future Start planning for the long term! You'll be eligible for our 401(k) plan after just 3 months of employment.
Time to Recharge Enjoy 10 days off in your first year, plus 9 paid holidays and a floating holiday to use as you choose!
Work Hard, Play Hard Our culture is driven, dynamic, and supportive — if you thrive in a fast‑paced environment where hard work is recognized, you'll fit right in!
We're more than just a workplace — we're a team that's committed to growth, collaboration, and making sure you feel valued every step of the way. Ready to join us? Let's build something great together!
#J-18808-Ljbffr
Position: Director of Sales Reports to: VP, Sales Operations Location: Atlanta, GA / Greenville, SC / Charlotte, NC (Field‑based); In near‑by office with frequent statewide travel Travel Requirement: 50–70% statewide Role Purpose The Director of Sales is a high‑impact, field‑first leader responsible for driving aggressive revenue growth across Georgia, South Carolina, & North Carolina. This is a hunter's role at its core — you will personally pursue and close new builder accounts while simultaneously building, coaching, and holding accountable for a team of 3–5 Regional Sales Representatives. You thrive in the field, set the standard for relentless prospecting and disciplined execution, and translate that energy into a team culture that wins.
This role sits at the intersection of individual contributor grit and people leadership (60% management, 40% sales). You are expected to carry your own book, develop your team, and partner closely with the VP of Sales Operations to ensure every deal is in the CRM, every forecast is reliable, and every rep is executing with precision.
Key Success Drivers
Personal and team revenue attainment against quarterly and annual targets
New logo acquisition — consistent pipeline of net‑new builder accounts across multiple states/territories
Team CRM adoption and hygiene at or above company standards (>95%)
Rep development: measurable improvement in conversion rates, pipeline coverage, and account growth across the team
Forecast accuracy – minimal surprise variance; clean, stage‑accurate pipeline at all times
Market penetration across target builder profiles: regional production builders, mid‑tier builders, and assigned state‑based national builder divisions
Core Responsibilities Field Sales & New Business Development
Personally prospect, pursue, and close new builder accounts across North Hub (GA, SC, NC) – this is an active hunting role, not a management‑only position
Present bids, scopes, and proposals for roofing, siding, and exterior trades to key decision‑makers at target builders
Build and maintain executive‑level relationships with procurement, construction management, and ownership at builder accounts
Develop and execute a statewide new business development plan aligned with revenue targets and builder profiles
Conduct regular jobsite visits, relationship meetings, and builder performance reviews
Team Leadership & Performance Management
Directly manage a team of 3–5 Sales Representatives across hub markets
Set clear performance expectations and hold reps accountable to activity, pipeline creation, conversion, and revenue targets
Coach reps on prospecting, discovery, proposal delivery, and closing – inspect the work, not just the numbers
Conduct structured 1:1s, deal reviews, and ride‑alongs; develop each rep's individual capability and territory plan
Recruit, onboard, and ramp new sales talent as the team grows
Pipeline & Forecast Discipline
Own the team's pipeline health: coverage ratios, stage accuracy, aging, and slippage visibility
Participate in weekly cadences and QBRs with VP of Sales Operations; come prepared with clean data and clear perspective
Enforce CRM standards across the team – every account, every activity, every deal logged and current
Provide reliable weekly pipeline updates and monthly territory forecasts
Market Intelligence & Strategy
Develop deep knowledge of North Hub's (SC, NC, GA) residential construction landscape: builder activity, production volumes, competitive dynamics, and pricing trends
Identify target markets, geographies, and builder segments with the highest growth opportunity
Partner with VP of Sales Operations to align territory coverage, capacity planning, and go‑to‑market priorities
Surface competitive intelligence and market shifts that influence ProBLD's positioning and pricing strategy
Cross‑Functional Collaboration
Work closely with Operations, Estimating, and Scheduling to ensure sales commitments are operationally deliverable
Serve as the escalation point for key account issues; maintain strong builder relationships through delivery performance
Align with VP of Sales Operations on quota design, territory structure, and rep performance planning
Qualifications
7–10+ years in B2B outside sales, with a minimum of 3 years in a player‑coach or field sales leadership role
Proven track record of personally hunting and closing new accounts – not just managing others who do
Experience in construction, building materials, subcontracting, or related industries strongly preferred
Demonstrated ability to build, develop, and hold accountable a field sales team
Strong understanding of builder workflows, production cycles, and procurement processes
Proficiency with CRM platforms (Salesforce, HubSpot, or Dynamics); disciplined about data hygiene and pipeline management
Excellent presentation, negotiation, and relationship‑building skills at the builder decision‑maker level
Comfortable operating in a fast‑paced, process‑driven environment where accountability is non‑negotiable
Ability to travel 50–70% across Georgia, North Carolina, & South Carolina on a consistent basis
Preferred Background
Experience with roofing, siding, or exterior construction trades
Background selling to production builders or residential construction companies
Experience scaling a regional sales team from ground level
Performance Metrics
Team and personal revenue attainment vs. target
New builder account acquisition (logos and revenue)
Pipeline coverage and forecast accuracy
CRM compliance and data quality across the team
Rep retention and performance development
Market share growth within target builder segments
Compensation & Benefits Base Salary:
$150,000 annually
Commission/Bonus:
Performance‑based incentive tied to team and personal revenue attainment
Earning Potential:
$200,000+ annually
Why ProBLD ProBLD is executing an aggressive statewide growth strategy, and the Director of Sales is central to that mission. This role isn't for someone looking to manage from a desk — it's for a relentless competitor who wants to build something, win in the market, and lead a team that operates with the same edge. If you live by Elite Excellence and want to see the direct impact of your work, this is your seat.
Why You'll Love Working with Us At ProFormance Builder Solutions, we believe in rewarding our hardworking team with benefits that support your well‑being and work‑life balance!
Comprehensive Health Coverage We've got you covered with medical, dental, and vision insurance to keep you and your family healthy.
Secure Your Future Start planning for the long term! You'll be eligible for our 401(k) plan after just 3 months of employment.
Time to Recharge Enjoy 10 days off in your first year, plus 9 paid holidays and a floating holiday to use as you choose!
Work Hard, Play Hard Our culture is driven, dynamic, and supportive — if you thrive in a fast‑paced environment where hard work is recognized, you'll fit right in!
We're more than just a workplace — we're a team that's committed to growth, collaboration, and making sure you feel valued every step of the way. Ready to join us? Let's build something great together!
#J-18808-Ljbffr