Senior Marketing Specialist
Bright Horizons, Newton Center, MA, United States
Overview
The Senior Marketing Specialist for the Customer Relationship Marketing (CRM) team is responsible for supporting our consumer outreach to drive benefit registration, utilization and Bright Horizons center enrollments. This role requires a basic understanding of audience segmentation, customer behaviors, data analytics, and email best practices. As the Sr. Marketing Specialist, you will report directly to the Sr. Manager, CRM to support the strategy development, implementation, and optimizations of our CRM-owned channels.
Location & Schedule This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.
Key Responsibilities
Partner in Strategic Development: Support business goals and marketing objectives by delivering high-performing, comprehensive user experiences in email and other CRM owned channels
Campaign Planning & Implementation: Execute and manage campaign calendar & consumer experiences to enhance the customer journey. Build briefs and ensure all marketing efforts meet industry best practices & regulations.
Data Analysis: Deliver regular performance readouts and provide decisions and next step recommendations based on results
Best Practices, Testing & Personalization: Support A/B testing agenda and strategy. Lead execution of in-market tests; provide direction on targeting requirements and data needs.
Cross-Functional Collaboration: Work closely with peers and stakeholders across the marketing org and business operation teams to ensure alignment on messaging, audience targeting, and overall marketing objectives
Individual Contributor: Effectively manage multiple projects and deadlines with minimal supervision
Minimum Qualifications
3 years of experience in email marketing
1 year of experience with a CRM, Salesforce preferred
Preferred Qualifications
Bachelor's degree in Marketing, Business or a related field
Understanding of email best practices, audience segmentation, deliverability and data privacy regulations
Strong project management skills; able to initiative and deliver multiple projects and deadlines
Experience developing of audience requirements. Salesforce Marketing Cloud preferred; open to experience with other systems
Analytical skills with ability to share insights and campaign impact. Qlik experience preferred; open to experience with related systems
Excellent written and verbal communication skills with the ability to collaborate effectively across department
At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.
Compensation The annual salary for this position is between $68,000-$83,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
Benefits
Medical, dental, and vision insurance
Paid vacation, sick, holiday, and parental bonding leave
401(k) retirement plan
Long-term and short-term disability insurance
Life insurance
Money-saving discounts and financial planning tools
Tuition assistance and education coaching
Caregiving support and resources for the children and adults in your family
Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness
EEO Statement Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA). If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case‑by‑case basis.
#J-18808-Ljbffr
Location & Schedule This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.
Key Responsibilities
Partner in Strategic Development: Support business goals and marketing objectives by delivering high-performing, comprehensive user experiences in email and other CRM owned channels
Campaign Planning & Implementation: Execute and manage campaign calendar & consumer experiences to enhance the customer journey. Build briefs and ensure all marketing efforts meet industry best practices & regulations.
Data Analysis: Deliver regular performance readouts and provide decisions and next step recommendations based on results
Best Practices, Testing & Personalization: Support A/B testing agenda and strategy. Lead execution of in-market tests; provide direction on targeting requirements and data needs.
Cross-Functional Collaboration: Work closely with peers and stakeholders across the marketing org and business operation teams to ensure alignment on messaging, audience targeting, and overall marketing objectives
Individual Contributor: Effectively manage multiple projects and deadlines with minimal supervision
Minimum Qualifications
3 years of experience in email marketing
1 year of experience with a CRM, Salesforce preferred
Preferred Qualifications
Bachelor's degree in Marketing, Business or a related field
Understanding of email best practices, audience segmentation, deliverability and data privacy regulations
Strong project management skills; able to initiative and deliver multiple projects and deadlines
Experience developing of audience requirements. Salesforce Marketing Cloud preferred; open to experience with other systems
Analytical skills with ability to share insights and campaign impact. Qlik experience preferred; open to experience with related systems
Excellent written and verbal communication skills with the ability to collaborate effectively across department
At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.
Compensation The annual salary for this position is between $68,000-$83,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
Benefits
Medical, dental, and vision insurance
Paid vacation, sick, holiday, and parental bonding leave
401(k) retirement plan
Long-term and short-term disability insurance
Life insurance
Money-saving discounts and financial planning tools
Tuition assistance and education coaching
Caregiving support and resources for the children and adults in your family
Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness
EEO Statement Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA). If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case‑by‑case basis.
#J-18808-Ljbffr