Group Brand Manager- STSS

Come build something that matters. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better for those who make the world. Sound like you? Join our top‑notch team of approximately 48,000 diverse and high‑performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®. Group Brand Manager – STSS, Hybrid Valley City, OH / Towson, MD | 3 days in office | Hybrid The Job As a Group Brand Manager, you’ll be part of our Smart Storage team working as a hybrid employee. Global Brand Management builds and executes comprehensive global brand strategies aligned to achieve organizational brand growth goals. This role is laser‑focused by brand—specifically including our Smart Storage brands — Vidmar, Lista, and Cribmaster— and aligned by category/trade to identify, understand, and drive end‑user messaging and build equity strategies that are relevant, creative, and compelling. Prioritizes projects to ensure execution with excellence and focus on the most important business deliverables, with special attention to the strategic growth of our key brands. Helps address issues and obstacles across teams to enable project completion and proactively escalates issues to the Marketing Director in a timely manner. Oversees brand building and aligns recommendations with the leadership team, including: Target definition for each brand. Equity positioning tailored to Vidmar, Lista, and Cribmaster. Brand standard development and consistent implementation across all brand portfolio. Oversees brand budgets to ensure spending is in line with plan, ensures team compliance with finance guidelines, and identifies cost savings. Influences product and channel teams to ensure adherence to brand standards and that brands are appropriately brought to life across multiple touchpoints. Coordinates with in‑house studio and external agencies to ensure strategic objectives for brands are being met and creative output is optimized. Writes clear and concise creative briefs, with actionable and specific communication strategies for brands. Analyzes and interprets data to identify and effectively communicate key insights and business opportunities that lead to actionable results—including user/channel research, media/creative learnings, etc. Develops new ideas to bring the right customer experience to life and express each brand’s DNA. Develops recommendations and executes on customer experience elements: shopper experience, product & package design, digital/online experience. Leads brand strategy in alignment with category and brand objectives. Manages overarching strategy for multi‑region NPD activation/launch initiatives, ensuring brand strategy consistency. The Person You love to learn, grow, and be acknowledged for your valuable contributions. You’re not intimidated by innovation. You embrace the opportunity to do your job and make a difference. Bachelor’s degree, preference in marketing or communications. 6+ years’ experience in a marketing or brand role. Proficiency using PowerPoint and strong presentation skills. Experience creating brand position & fundamentals, and global NPD launch initiatives. Strategic planning for category and brand‑specific objectives. Brand governance to ensure consistency and compliance for iconic brands. Collaborates on budget allocation for marketing across all key brands. The Details You’ll receive a competitive salary and a great benefits plan, including medical, dental, life, vision, disability, 401(k), employee stock purchase plan, paid time off, and tuition reimbursement in addition to programs and benefits supporting your well‑being. Discounts on Stanley Black & Decker tools and other partner programs. And More Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths. Learn: Have access to a wealth of learning resources, including our digital learning portal. Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences. Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices. The base pay range for this position in Maryland is $95,600 – $125,000 per year. Pay is based on market location and may vary depending on job‑related knowledge, skills, and experience. A sign‑on payment may be provided as part of the compensation package, in addition to a full range of medical, financial, and other benefits, dependent on the position offered. Applicants should apply via Stanley Black & Decker’s internal or external careers site. We Don’t Just Build The World, We Build Innovative Technology Too. Who We Are We’re the world’s largest tool company. We’re industry visionaries, solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We’re committed to ensuring our state‑of‑the‑art "smart factory" products and services provide greater quality to our customers and greater environmental and social value to our planet. EEO Statement All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic. If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827‑3923 or at accommodations@sbdinc.com. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password. Know Your Rights: Workplace discrimination is illegal (eeoc.gov). #J-18808-Ljbffr