Vice President, Growth Marketing

Who We Are Since 2009 we have been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have ambitious goals like being Climate Positive by 2025 and Circular by 2030. Our work is featured in Drapers, Sourcing Journal, and TIME, and we are a global brand with 50+ stores and an in‑house sustainable factory in LA. We innovate across accessories, swimwear, and sleepwear, and our campaigns reach millions worldwide. None of this work is possible without the incredible people behind it. We invest in an inclusive culture so everyone can grow, thrive, and belong. Work Location & Schedule Culver City, CA / 4 days per week in office Vice President, Growth Marketing Reformation is looking for a Vice President, Growth Marketing to lead our global paid marketing function and scale the Ref brand in the next stage of growth. This senior role requires a dynamic leader who can operate at a high strategic level while staying deeply connected to performance, people, and execution. The right candidate will have managed large paid media budgets, understood scale, and brought a global perspective to every decision. What You’ll Do People Leadership & Partner Management (50% of role) Lead, develop, and inspire a high‑performing growth team, including media buying, investment & pacing, measurement, and creative strategy. Serve as the primary relationship owner for agency partners, platform vendors (Meta, Google, TikTok, and others), and cross‑functional leaders across Brand, Creative, Merchandising, and Digital. Cultivate cross‑functional partnerships across the organization, breaking down silos to enable faster, smarter decision‑making. Represent the Growth function in senior leadership conversations, serving as a key voice in financial forecasting, budget planning, and strategic investment discussions. Global Paid Media Strategy & Execution Own and scale a sophisticated global paid media strategy across all performance channels, including SEM, paid social, display, video, affiliate, and emerging formats. Maintain focus on CPA, incrementality, and profitability at scale, leveraging predictive modeling to forecast outcomes across diverse global markets. Explore and navigate the AI‑driven media landscape, staying at the forefront of automated bidding, generative creative optimization, and the shift toward agentic search environments. Bring deep experience with international market expansion and complexity, navigating nuances of global media buying across multiple regions, currencies, and regulatory environments. Oversee daily investment pacing and budget deployment across a large and growing media spend, ensuring efficiency and agility. Lead the continued maturation of Ref’s channel strategy, identifying opportunities to scale proven channels and testing emerging AI‑led platforms with a focus on sustainability. Creative Strategy & Brand Integration Champion a creative strategy that is cohesive across all channels, ensuring paid media reinforces Ref’s unique brand and voice. Partner closely with Creative, Brand, and Merchandising teams to brief, develop, and iterate on content that performs and feels distinctly Ref across a large number of SKUs and frequent new‑collection launches. Push creative thinking forward while respecting Ref’s production approach, acting as a creative partner rather than a prescriptive director. Measurement & Optimization Lead a nuanced, multi‑solution measurement strategy that treats attribution as both an art and a science, using data to make faster, better decisions without over‑engineering. Build and maintain reporting structures that provide clear visibility into performance, incrementality, and the financial impact of media investment. Stay ahead of industry shifts in measurement, privacy, and attribution; proactively identify risks and opportunities as the landscape evolves. Champion a culture of experimentation, leveraging industry trends to accelerate A/B testing cycles and develop deeper insights into long‑term customer LTV and incrementality. What You’ll Need 12+ years of growth marketing experience, with significant time spent in senior leadership roles at high‑growth consumer or e‑commerce companies. Demonstrated experience managing large‑scale paid media budgets and scaling across multiple channels. Global experience: planned, bought, and optimized media across international markets. Deep fluency in performance marketing channels (paid social, SEM, display, video, affiliate) and the ability to provide strategic guidance to channel experts. Experience managing creative, product, and performance marketing simultaneously in a high‑SKU environment with frequent new‑product launches. Strong people leader with a track record of building, retaining, and developing talent. Demonstrated success building and managing relationships with external partners, agencies, platforms, and vendors. Analytically rigorous with strong financial acumen; comfortable owning forecasting conversations and translating data into executive‑level insights. Collaborative, cross‑functional operator who builds bridges rather than boundaries and thrives in a complex, multi‑stakeholder organization. A genuine passion for Reformation’s brand, mission, and commitment to sustainability. Who You Are You are a seasoned executive who can prove scaling experience. You lead with clarity, trust your team, and know when to dive deep or step back to elevate. You have a global mindset, instinctively thinking across geographies, channels, and audiences. You coexist equally in financial forecast meetings and creative brief sessions. You thrive in fast‑paced, high‑ambiguity environments and bring calm, focused leadership when stakes are high. You are built around relationships—with partners, vendors, and teams—and understand that trust is the foundation. You are motivated, strategic, results‑driven, and genuinely desire to see tangible impact. Compensation Anticipated base salary range: $200K – $250K + 20% eligibility, depending on experience, skills, qualifications, and internal equity. The role may also be eligible for an annual discretionary bonus based on company performance, department goals, and individual contributions. Our total rewards package includes benefits, perks, and growth opportunities that contribute to overall compensation. Benefits & Perks Employer‑sponsored private medical, dental, and vision insurance; commuter benefits for travel to work. Competitive paid time off policies, including vacation, sick leave, and company holidays. Retirement planning support, including ESG‑aligned investment options. Global collaboration across LA, NYC, London, and our worldwide retail team. Fertility care support through Carrot and up to $5,000 reimbursement after one year of employment. Donations to community efforts on a yearly basis. Clothing discount, culture events (e.g., annual Ref Values week, Volunteer Time Off), and other meaningful perks. Equal Opportunity Employer Statement Reformation is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team that reflects the world we want to live in. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status— in accordance with applicable international, federal, state, and local laws. If you require accommodations during the application or interview process, please let us know. We’re here to ensure you have what you need to show up as your best self. Still don’t know if you should apply? We get it— many women and underrepresented individuals hold back from applying unless they meet every single requirement. At Reformation, we’re all about growth, not gatekeeping. If you’re passionate about the role and excited about making fashion more sustainable, we’d love to hear from you. If this role doesn’t fully excite you, consider applying to our general application. Want more? Sustainability, Forbes, Fast Company. California Applicant Privacy Notice found here #J-18808-Ljbffr