B2B Marketing Lead

This remote flexible role can be based in any of these states: CA, FL, TX, MA, AZ, NY & IL The Company Springboard is a fast-growing education and workforce development company on a mission to bridge critical skills gaps by enabling individuals to access high-quality, job-aligned training. We partner directly with employers, healthcare systems, and workforce organizations to design and deliver programs that build durable talent pipelines in allied health, technology, and other high-demand fields, producing measurable business and workforce outcomes. The Opportunity The B2B Marketing Lead will play a central role in supporting Springboard’s B2B sales and partnership efforts across healthcare and enterprise workforce segments. This role is ideal for a self-directed, action-oriented marketer who can move fluidly from strategy to hands‑on execution and thrives in ambiguous, fast‑moving environments. You will be responsible for helping Springboard show up credibly and compellingly in front of senior buyers through in‑person events, content, and sales enablement—translating customer needs into clear positioning, messaging, and marketing assets that drive pipeline and revenue impact. What you'll do Pipeline & Revenue Growth: Own and execute Springboard’s B2B marketing strategy to drive high‑quality leads and accelerate partnership growth within the healthcare and enterprise sectors. Strategic Event Management: Lead Springboard’s presence at priority industry events—from identifying high‑impact sponsorships to managing booth execution and designing "post‑event" nurture tracks. Sales Enablement & Asset Creation: Develop a high‑performance library of sales tools, including pitch decks, one‑pagers, ROI calculators, and tailored proposals that help win complex, multi‑stakeholder deals. Account‑Based Marketing (ABM): Partner with Sales/BD to launch targeted campaigns for "must‑win" accounts, using personalized content and multi‑channel touches to break into senior‑level committees. Authority & Content Engine: Produce credible, data‑driven content (white papers, thought leadership pieces, case studies) that positions Springboard as a premier solution for workforce development. Product Marketing & Positioning: Bridge the gap between Product and Sales by translating technical program features into clear, outcome‑oriented value propositions for enterprise buyers. Measurement & Optimization: Establish a feedback loop with sales to track lead quality and asset performance, rapidly iterating on messaging based on real‑world market response. What you'll bring B2B Marketing Expertise: 7‑10 years of experience in B2B marketing, with a proven track record of supporting complex, multi‑stakeholder sales cycles and high‑consideration deals. Full‑Stack Execution: A fierce bias for action. You are equally comfortable setting a high‑level strategy and rolling up your sleeves to drive execution and build assets yourself. Strategic Communication: Exceptional writing and messaging skills. You can translate complex workforce solutions into clear copy that builds immediate credibility with C‑suite and VP‑level buyers. Sales Partnership: Deep experience in sales enablement or field marketing. You understand how to arm a sales team with the specific stories and data they need to overcome objections. Technical & AI Literacy: Fluency with modern CRM and automation stacks and a proactive approach to using AI‑enabled workflows to multiply your output. Analytical Agility: An iterative, data‑informed mindset. You test quickly, measure what matters (pipeline influence, not just "likes"), and pivot based on market signals. Strategic Prioritization: Sound judgment in high‑growth environments. You know how to focus your energy on the initiatives that move the revenue needle. Industry Context: Experience within healthcare and workforce development is a significant advantage. The First 90 Days 30 Days: Listen and learn. Audit the current asset library, join sales discovery calls, and align with Sales/Product leads on current pipeline bottlenecks. 60 Days: Optimize and execute. Take ownership of the upcoming event calendar and refresh the top‑priority sales collateral (decks and one‑pagers). 90 Days: Scale and strategize. Launch an ABM pilot for a set of high‑value accounts and establish a formal reporting cadence for marketing‑influenced revenue. #J-18808-Ljbffr