
Digital Media Planner - Strategist (CST)
Channel Factory, Granite Heights, WI, United States
Channel Factory provides intelligent marketing solutions across digital platforms. We are seeking a Digital Strategist to drive media planning, analytics, and creativity within our fast‑paced, results‑driven sales environment. The position is based in the United States; remote work status may change at any time.
Responsibilities
Top‑of‑the‑Line Stewardship of Details
Act as the project manager of the RFP process, communicating with key stakeholders on deliverables and deadlines and accurately filling out and maintaining Salesforce with project information.
Develop tactical digital media plans that align with the most suitable Channel Factory products to successfully achieve client KPIs.
Curate sample targeting lists that align with brand’s intended audience.
Communicate, advise, and field questions from client and Sales regarding product (digital media specs, 3rd‑party vendor tags, research studies, etc.).
Partner with Account Management to seamlessly transition campaign from pre‑ to post‑sales.
Proactive Vision and Thinking: review product and market research and historical campaign data for assigned accounts, integrating research into RFP responses.
Collaborate with Sales to proactively pitch opportunities to non‑active clients and encourage new campaigns.
Aid in building sales materials that include case studies, RFIs, client spec sheets, category best practices, market trends, and product updates for clients.
All other duties as assigned.
Requirements
2‑3 years of experience at a digital media agency or ad‑tech publisher/advertising sales organization in an assistant digital media planner, digital media planner, or assistant Strategist / Sales Planner role, with a strong understanding of media math and terminology.
1+ years of hands‑on planning or campaign implementation associated with digital video advertising in an auction marketplace such as YouTube via Google Ads, Facebook/Instagram, PMD, Programmatic, and/or DV360.
Bachelor’s Degree.
Self‑starter.
Operates with a sense of urgency and discipline across various time zones.
Highly organized; curious about proactively finding solutions to problems.
Collaborative – can work within a team and independently and manage up, down, and across departments.
Knowledge of Excel calculations, pivot tables, and graphs.
Driven and determined to learn and adapt to a fast‑paced digital world.
Enjoys being a part of the Sales cycle and may even want to grow into a Sales Representative or Account Manager.
Strong verbal and written storytelling and presentation skills including PowerPoint, status calls, and emails.
Above all, possess the highest levels of professionalism, integrity, and ethics.
This role may involve occasional travel for in‑person collaboration, meetings, trainings, etc.
Benefits
Work with a leading startup in a high‑demand industry, collaborating with experts aiming to transform video ad operations.
Competitive salary + bonus.
Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance).
Cell phone and Wi‑Fi reimbursement.
Gym stipend.
Bill spend stipend.
Work‑life flexibility – we value your contributions above all.
Equal Opportunity Employer
Channel Factory is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications, merit, and business needs at the time.
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