Growth Marketing Manager (Content & Inbound)

NextGen Coding Company Location: New York City (Hybrid) Compensation: $60 per hour Engagement Type: Contract (5–10 hours per week) NextGen Coding Company is a U.S.-based software engineering firm delivering custom platforms, AI systems, automation tools, and enterprise software solutions for organizations across financial services, healthcare, compliance technology, and operational infrastructure. The company is seeking a Growth Marketing Manager focused on building and scaling a content-driven inbound pipeline . The role is responsible for developing and guiding content strategy across multiple platforms, with the goal of generating inbound leads, booking calls, and supporting deal flow. The role requires an operator who understands how to translate content into measurable business outcomes, including lead generation and revenue impact. The ideal candidate has experience growing accounts through content, generating inbound leads, and converting engagement into booked calls. Experience in B2B services, agencies, or founder-led brands is preferred. Responsibilities Develop and own content strategy across LinkedIn, Instagram, TikTok, and YouTube Define weekly content themes, messaging, hooks, and positioning Guide founder-led content to establish authority and drive engagement Create structured content plans including post ideas, formats, and distribution approach Ensure all content includes clear calls-to-action that drive inbound leads and booked calls Build and refine funnels from content to DM, form submission, and call booking Develop messaging and scripts for converting inbound interest into scheduled calls Analyze content performance and optimize based on engagement, lead flow, and conversions Identify high-performing content formats and scale production around successful themes Support marketing efforts tied to conferences, including pre-event, on-site, and post-event content strategy Collaborate with internal team members or external resources responsible for content execution Provide direction and structure to improve consistency and effectiveness of current marketing efforts Required Experience 4+ years of experience in growth marketing, content marketing, or social media strategy Experience growing social media accounts with a focus on engagement and audience expansion Demonstrated ability to generate inbound leads from content Experience building or managing content funnels that lead to booked calls or conversions Strong understanding of short-form and long-form content strategy across multiple platforms Ability to analyze performance metrics and adjust strategy accordingly Comfortable operating independently and managing content direction with limited oversight Ideal Candidate Profile Proven track record of turning content into inbound pipeline Strong understanding of LinkedIn as a primary B2B growth channel Experience working with founder-led brands or service-based businesses Capable of developing both strategy and execution direction Data-driven mindset with focus on measurable outcomes such as leads and calls Organized and able to manage content planning on a weekly cadence Comfortable participating in conference environments and aligning content with business development efforts Compensation Structure Hourly compensation at $60 per hour Optional performance incentives may be introduced based on inbound leads, booked calls, or revenue contribution About NextGen Coding Company NextGen Coding Company builds enterprise software platforms, AI systems, automation tools, and data infrastructure for organizations across multiple industries. The company partners with clients to design, build, and deploy scalable technology systems. The team focuses on delivering reliable software solutions that support real-world business operations. Application Requirements Resume or LinkedIn profile Examples of social media accounts grown or managed Examples of content that generated inbound leads, calls, or revenue Brief summary of content strategy experience and results achieved Qualified candidates will participate in an interview focused on content strategy, growth experience, and ability to generate inbound pipeline through content. #J-18808-Ljbffr