Marketing Strategy and Account Lead Assistant Director

Marketing Strategy and Account Lead (Assistant Director) The Marketing Strategy and Account Lead (Assistant Director) leads buyer‑centric marketing strategy and execution across assigned accounts and/or segments. This role serves as a trusted advisor to business and account leaders and is accountable for driving integrated marketing programs that support growth, brand relevance, and demand generation. Working within enterprise strategy frameworks, the Assistant Director adapts and applies those strategies to complex account environments, orchestrating internal teams and partners to deliver consistent, high‑quality buyer experiences. The role also plays a key part in surfacing market insights, performance data, and execution learnings to inform broader strategy and continuous improvement. Core Responsibilities Account & Segment Leadership Lead buyer‑centric marketing strategy for assigned accounts and/or segments, aligned to firm and segment priorities. Serve as a strategic advisor to account and business leaders, accountable for marketing outcomes and performance. Navigate complex stakeholder environments to align priorities and drive forward momentum. Buyer‑Centric Strategy Application Apply enterprise buyer strategies, value propositions, and engagement models to account‑ and segment‑level plans. Ensure marketing approaches reflect buyer needs, decision journeys, and market demand. Adapt strategy to account complexity while maintaining consistency with firm direction. Market & Buyer Intelligence Develop deep understanding of assigned markets, buyers, competitors, and growth opportunities. Apply insights and data to inform positioning, messaging, and go‑to‑market execution. Feed buyer signals, market feedback, and performance insights back into the Strategy team. Campaign Strategy, Execution & Optimization Lead integrated campaign strategy, planning, execution, and optimization across channels and buyer stages. Partner with marketing teams, sales, product and external partners to ensure consistent delivery. Use performance data to optimize programs and improve ROI. Network Orchestration Orchestrate cross‑functional teams and partner networks to deliver impactful marketing strategies and programs. Manage stakeholder communication, resolve conflicts, and problem‑solve. Performance & Accountability Track and report on KPIs related to buyer engagement, demand contribution, and account/segment performance. Provide transparency on outcomes, risks, and optimization opportunities. Ensure marketing investments are aligned to business priorities and deliver measurable value. Team Leadership & Brand Stewardship Lead and mentor team members aligned to accounts or segments. Model strong collaboration, accountability, and firm values. Ensure all marketing efforts reflect brand standards. Remote role with some domestic travel as needed. Qualifications Bachelor's degree required in Marketing, Communications, or a related field. Minimum of 10+ years’ experience in marketing strategy and account management (professional services and agency experience is a plus). Proficient in all marketing channels, especially digital and social. Experience with Project Management software such as Workfront and/or Cvent is a plus. Proficiency with Microsoft Office Suite, including Word and PowerPoint. High comfort level with AI tools and daily use of technologies like ChatGPT and Copilot. Demonstrated influence leadership skills; ability to manage up, down, and across. Excellent collaboration and communication skills. Local focus with a global mindset. Strong ability to interpret qualitative and quantitative data to create business implications. Strong ability to translate analysis into easily understood insights. Excellent problem‑solving and decision‑making skills. Intellectually curious, a creative thinker with high data aptitude. Ability to educate and raise the marketing acumen of the firm. Benefits Our exceptional people experience starts here. We care about our people and offer a comprehensive total rewards package. Learn more about what working at Crowe can mean for you! How You Can Grow We nurture talent in an inclusive culture that values diversity. You will meet on a consistent basis with a Career Coach who will guide you in your career goals and aspirations. Equal Employment Opportunity Crowe LLP provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, genetics, national origin, disability, or protected veteran status, or any other characteristic protected by federal, state or local laws. Crowe will consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local laws. Contact & Application Information All required employment eligibility verification, lawful work authorization requirements, and the disclosed wage range for this role are available here. If you need accommodation or assistance to navigate our website or complete your application, please visit our Applicant Assistance and Accommodations page. #J-18808-Ljbffr