Vice President Marketing

MyRacehorse operates the largest racehorse ownership platform in the world, with over 100,000 owners and more than $100M in fractional ownership interests across the U.S. and Australia. We’ve proven product-market fit at scale and we are excited to catalyze the growth of our user base through increased marketing and advertising for MyRacehorse But MyRacehorse is also the foundation of something larger. As part of Experiential Squared (E2), we are building the infrastructure to expand fractional ownership into additional asset classes across North America. Racing is the flagship. The platform is the future. As we scale the next chapter of growth, we are hiring a Vice President of Marketing to architect and lead the growth engine behind our U.S. horse racing platform. This is a strategic executive role. This is a builder’s seat. Role Description Marketing at MyRacehorse is a strategic lever, not a support function. Customer acquisition, lifecycle engagement, brand authority, and industry partnerships sit at the center of platform expansion. You will: Own measurable investment growth across the U.S. racing platform Design and scale the performance marketing engine Build the systems, discipline, and accountability required for durable growth Align marketing strategy with product, compliance, finance, and executive leadership You will lead a smart, ambitious, and growing marketing team across brand, lifecycle/CRM, paid acquisition, and partnerships. You are a participatory leader who is not afraid to roll up your sleeves and engage directly in the work alongside your team. You lead by example — helping drive performance, solve problems, and build a high-performing marketing organization. Your responsibility is not just to manage campaigns — it is to build a growth architecture that scales. While your primary mandate is the U.S. racing business, you will contribute strategically to the marketing infrastructure supporting future asset launches across North America. This role sits at the leadership table. Your Mission — What You Will Do Establish clear revenue accountability and growth targets Scale paid acquisition with disciplined CAC, LTV, and payback modeling Build modern ad tech infrastructure (tracking, attribution, audience architecture, creative testing frameworks) Thoughtfully integrate AI into planning, execution, and analytics Develop sophisticated CRM and lifecycle systems to drive conversion, retention, and repeat investment Elevate brand positioning while maintaining performance efficiency Build and scale a structured industry partnerships strategy that becomes a meaningful contributor to growth Operate with high credibility internally and externally — aligning cross-functional teams while representing the company in significant industry relationships Identify, negotiate, and grow partnerships that expand distribution, strengthen brand authority, and unlock long-term strategic advantage Build reporting frameworks that connect marketing activity directly to business performance Develop and mentor emerging marketing talent Operate with strong judgment inside a regulated securities environment Who You Are Qualifications you likely have: Scaled revenue in a consumer-facing, digital-first business Managed meaningful ad budgets with efficiency and discipline Built performance marketing systems — not just campaigns Balanced brand equity with response-driven growth Built lifecycle marketing engines that increased customer value over time Developed and led partnership programs that generated measurable business outcomes Represented your company credibly in executive and industry settings Operated in complex, ambiguous, or regulated environments Led teams and elevated performance standards You understand that growth is infrastructure and that scale requires discipline, creativity, and experimentation. You understand that marketing is not creativity alone — it is strategy, math, systems, negotiation, and leadership. You operate with strong analytical rigor, but you also know that perfect data rarely exists. You test constantly, design thoughtful experiments, and use proxy KPIs and sound judgment to make smart bets. You challenge assumptions, anticipate obstacles, and have a track record of navigating complexity and delivering results. Why This Role Matters MyRacehorse has already proven product-market fit, with nearly 100,000 owners participating in fractional racehorse ownership. Now the challenge is different. We are entering a true growth phase; expanding our marketing channels, engaging new customer cohorts, building durable industry partnerships, and developing a more diversified media mix. Budgets are increasing. The opportunity set is broader. The playbook is still being written. This role is about helping us scale intelligently and building the systems, partnerships, and leadership required to grow the platform while maintaining discipline. You will help shape how the leading brand in fractional racehorse ownership expands its reach, strengthens its industry position, and continues to grow its community of owners. If you’ve helped lead a company through a similar phase, where product-market fit is proven but true scale is still being built — we should talk. You don’t need to be an expert in horse racing, as we have plenty of those. But you do need to be excited about the opportunity to connect hundreds of thousands of passionate fans to the sport they love. An appreciation for the equine athlete and a genuine curiosity to learn more about this incredible sport will go a long way. Our core team is based in Lexington, KY, and we value working closely together in person. We’ve found that speed, alignment, and creativity are strongest when we’re in the same room. While we’re open to remote work for the right person, we have a strong preference for someone who can be in Lexington and deeply embedded with the team. #J-18808-Ljbffr