Head of Lifecycle Marketing

About ThredUp ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry. Recognized on TIME's Most Influential Companies of 2023, Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022. About the Role We're looking for a strategic, data-driven Head of Lifecycle Marketing to own and evolve how we engage, retain, and reactivate ThredUp's millions of buyers and sellers across owned channels. This business leadership role operates through lifecycle channels, owns channel-level revenue contribution, builds forecasting infrastructure, and partners deeply with Product, Engineering, and Data teams to shape technical capabilities that enable world-class lifecycle marketing. You’ll lead a team of strategic and technical lifecycle marketers, working across email, push, and SMS to drive measurable impact while expanding our channels. You are comfortable with data, analytics, lifecycle marketing technology, AI adoption, and agentic personalization, and energized by the challenge of moving and measuring business metrics. This is a high-impact role with ownership over buyer and seller business goals, the CRM tech stack and its evolution, and the opportunity to shape how lifecycle marketing evolves at one of the most recognized resale brands in the world. What You'll Do Performance, Revenue & Analytics Own lifecycle marketing's contribution to key business metrics including buyer and supplier retention, channel-driven revenue, and refine measurement approach to accurately reflect channel-level contribution. Establish and own ongoing channel performance goals in partnership with Finance and Commercial Planning, navigating seasonality, promotional cycles, and demand shifts across the ThredUp platform. Build and maintain a channel-level forecast; define KPIs, segmentation strategies grounded in behavioral and value-based modeling, and a rigorous experimentation and testing roadmap to measure incremental impact. Fluent in Looker (or equivalent) and comfortable building your own reporting, not waiting for an analyst to tell you what's happening in your channel. Partner with Data Science and Analytics to commission retention analyses, evolve predictive models, and translate cohort behavior, churn risk, and reactivation opportunity into action for your team and senior stakeholders. Team & Strategic Channel Leadership Lead and develop a team of lifecycle marketers, fostering a culture of experimentation, data-driven decision-making, and high performance. Continuously identify opportunities to grow the customer file, improve performance of existing channels, and push into emerging channels like RCS and SMS while maintaining operational excellence across deliverability, compliance, segmentation, and campaign execution at scale. Champion AI and emerging marketing technology adoption to accelerate lifecycle program impact. Own cross-sell strategy and cross-channel editorial calendar across email, push, and SMS, balancing promotional, relational, and behavioral programs to deliver a cohesive, high-performing customer experience. Marketing Technology & Technical Integration Own the lifecycle marketing technology stack and roadmap for Braze and related lifecycle martech platforms. Manage and evolve strategic vendor partnerships, including relationships with Braze and third-party martech providers. Identify and build business cases for new martech investments, stay ahead of innovation in automation, orchestration, AI-driven personalization, and agentic marketing systems; proactively evaluate new tools, lead RFP processes, and quantify ROI for technology decisions. Partner with Product and Engineering to scope, prioritize, and lead large-scale technical implementations that expand lifecycle marketing capabilities and grow the customer file, deepening engagement. What We're Looking For 8+ years of experience in lifecycle marketing, CRM, or retention marketing in a B2C e-commerce or consumer marketplace environment. Demonstrated track record of owning revenue targets and channel forecasts, accountable to business outcomes. Strong analytical foundation; ability to build dashboards, run queries, and guide teams through data. Experience with Looker preferred. Hands‑on experience with modern ESPs, specifically Braze, and strategic familiarity with the broader lifecycle marketing martech stack. Proven experience building business cases for martech investments and leading large-scale technical implementations with Product and Engineering. Experience partnering with Product and Engineering to build features and products that improve customer engagement and grow the customer file. Exceptional cross‑functional collaboration skills with Marketing, Analytics, Product, Engineering, and Finance. A performance marketer's mindset, thinking in forecasts, incremental impact, cohorts, and contribution margins. Experience managing and developing a technical and non‑technical team, inspiring, coaching, and setting a high bar. Comfortable working in a fast‑paced, dynamic business environment with the ability to learn independently and ramp quickly. Bonus If You Have Experience with agentic marketing systems or AI‑driven personalization at scale. Background in resale, retail, fashion, or marketplace businesses. Familiarity with Customer Data Platform (CDP) architecture and implementation. At ThredUp, your base pay is one part of your total compensation package. This role pays between $196,000 and $220,000, and your actual base pay will depend on your skills, qualifications, experience, and location. Many ThredUp employees also have the opportunity to own shares of ThredUp stock, are eligible for discretionary restricted stock unit awards, and receive a discount when purchasing ThredUp stock through the Employee Stock Purchase Plan. Subject to eligibility requirements, you’ll also receive other benefits: Comprehensive medical, dental, vision, 401(k), life and disability insurance. This role is not eligible for visa sponsorship. What We Offer 4-day work week, with Fridays off. Hybrid work environment: 3 days in the office and 1 day remote each week. Competitive salary (we leverage market data). Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards. Employee stock purchase plan. Flexible PTO (take the time you need) + 13 company holidays. Paid Sabbatical after 3 years of full-time employment. Generous paid parental leave for new mothers and fathers. Medical, dental, vision, 401(k), life and disability insurance offered. We live by our core values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth. We Believe Diversity, Inclusion and Belonging At ThredUp, our mission has been built on extending the lives of millions of unique clothing items. We are proud to have fostered a workplace that is one‑of‑a‑kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you. Accessibility If you are a candidate with a disability and have a reasonable accommodation request for the job application process, please email disabilitysupport@ThredUp.com the specific details of your disability related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response. #J-18808-Ljbffr