MARKETING SPECIALIST

Responsibilities The Marketing Specialist will lead initiatives focused on lead generation, CRM optimization, and marketing automation. This role will leverage platforms such as Salesforce, HubSpot, and Definitive Healthcare to drive targeted campaigns, nurture customer relationships, and support revenue growth. Develop and execute multi-channel marketing campaigns to generate qualified leads using Salesforce, HubSpot and Lead Gen Utilize Trilliant and Definitive Healthcare to identify and segment healthcare industry prospects. Monitor and optimize campaign performance using HubSpot and Salesforce analytics. Assist in marketing and advertising initiatives, i.e., social media campaigns, websites, etc. Manage and maintain Salesforce and HubSpot databases to ensure data integrity and segmentation accuracy. Design and implement automated workflows for lead nurturing and customer engagement. Collaborate with sales teams to align marketing efforts with pipeline goals. Analyze customer data to identify trends and opportunities for personalized outreach. Support lifecycle marketing strategies to improve retention and upsell opportunities. Ensure consistent messaging and branding across all touchpoints. Assist in copy and collateral development - PowerPoint decks, Sales one-pagers, presentations, etc. Develop Ideal customer profile by leveraging data provided by Trilliant/Definitive Health and other tools Track and report data regarding target demographics and the company's marketing efforts. Track KPIs such as conversion rates, engagement metrics, and ROI. Prepare regular reports and dashboards for leadership review. Recommend improvements based on data insights Performs other duties as assigned/required by this position as it pertains to business marketing objectives Benefit Highlights for full-time positions Competitive Compensation Excellent Medical, Dental, Vision, and Prescription Drug Plan 401(K) with company match and discounted stock plan Long and Short-term Disability Flexible Spending Accounts; Healthcare Savings Account Life Insurance Career development opportunities within the company Tuition Assistance Rewarding work environment - Enjoy going to work every day! Qualifications Bachelor degree in marketing or related field required 3-5 years of marketing experience required Certified Salesforce Administrator preferred 3+ plus years of experience in B2B marketing, preferably in healthcare or technology Must be a self-starter with the ability to work in ambiguous online environments Experience with email marketing, SEO/SEM and content marketing Familiarity with healthcare industry trends and compliance standards EEO Statement All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws. We believe that diversity and inclusion among our teammates is critical to our success. #J-18808-Ljbffr