Alliance Marketing Manager
General Dynamics Information Technology, Falls Church, VA, United States
GDIT is looking for a strategic marketing professional to join the growing GDIT corporate marketing team. As the Alliances Marketing Manager, you will be responsible for identifying, managing, and enhancing strategic relationships with key technology partners in the GDIT ecosystem. You will oversee and execute the strategic and tactical development, delivery and measurement of alliance marketing campaigns for GDIT. In this role, you will collaborate with a creative marketing team, technical subject matter experts, and the wider CTO and Growth organization to create best-in-class marketing programs.
How you will make an impact Some of things you will be doing…
Building consultative relationships with subject matter experts, business development/growth and operational teams and GDIT’s extensive technology partner ecosystem
Developing partnership strategies through the identification of shared business interests and the creation of engagement plans that are mapped to business opportunities
Consulting with external marketing vendors as well as media partners in support of co-marketing campaigns
Establishing and maintaining strong relationships with key decision makers at partner companies through regular communication and engagement
Negotiating co-marketing agreements that align with business priorities and enterprise objectives
Overseeing the execution of partnership activities, including event planning, customer-facing workshops, editorial articles, webinars, sponsorships, advertising, etc.
Monitoring partnership performance against key metrics, providing regular updates to stakeholders and identifying opportunities for optimization.
Proactively identifying opportunities for strategic partners to join enterprise marketing campaigns
Working effectively within a large matrixed organization
Who you are…
Strategic thinker
who can synthesize information from various sources to create an actionable point of view. Ability to translate strategic plans into actionable execution.
Energy and creativity . Energy and enthusiasm are your hallmarks. You are a self-starter and can juggle multiple priorities.
A leader . Ability to influence, lead and coach across functional teams, a champion for new ideas and concepts. Proven ability to build relationships and influence decision making at senior levels.
Business savvy . You understand how to connect marketing action to business outcomes. You understand how to strategically manage and invest budget.
Team player . Strong team player with a track record of cross‑functional collaboration.
Experienced
in Business‑to‑Business/Business‑to‑Government marketing/technology marketing, as well as creative problem‑solving and negotiation skills.
Expertise . You have experience with alliance partner marketing and executing campaigns in the technology sector.
What you’ll need to succeed Bring your initiative and drive for innovation to GDIT. The Alliance Marketing Manager must have:
Education: Bachelor's degree required
Experience: 8+ years of combined marketing, corporate communications, brand management, and/or public relations agency experience (OR 6+ years with Master’s degree)
Knowledge of US Federal Government IT industry services, systems, and products marketplace and related media.
Experience in cross‑channel marketing communications (PR, events, digital and social media) and partner marketing.
Strong and highly effective writing and public speaking skills and interpersonal communication skills.
Writing samples available upon request.
Location: Hybrid to Falls Church, Virginia office with the expectation of working in the office three (3) days per week.
Why join the team?
Join an award‑winning marketing team
Collaborate with leading technology brands
Lead high‑impact and creative marketing programs
Autonomy to execute creative marketing initiatives
Opportunity for career growth and potential management responsibilities
Flexible working arrangements
The ability to influence major initiatives
GDIT is your place
Growth: AI‑powered career tool that identifies career steps and learning opportunities
Support: An internal mobility team focused on helping you achieve your career goals
Rewards: Comprehensive benefits and wellness packages, 401(K) with company match, and competitive pay and paid time off
Flexibility: Full‑flex work week to own your priorities at work and at home
Community: Award‑winning culture of innovation and a military‑friendly workplace
Own your opportunity Explore a career at GDIT and you’ll find endless opportunities to grow alongside colleagues who share your sense of ownership and pride in the meaningful work we do.
#J-18808-Ljbffr
How you will make an impact Some of things you will be doing…
Building consultative relationships with subject matter experts, business development/growth and operational teams and GDIT’s extensive technology partner ecosystem
Developing partnership strategies through the identification of shared business interests and the creation of engagement plans that are mapped to business opportunities
Consulting with external marketing vendors as well as media partners in support of co-marketing campaigns
Establishing and maintaining strong relationships with key decision makers at partner companies through regular communication and engagement
Negotiating co-marketing agreements that align with business priorities and enterprise objectives
Overseeing the execution of partnership activities, including event planning, customer-facing workshops, editorial articles, webinars, sponsorships, advertising, etc.
Monitoring partnership performance against key metrics, providing regular updates to stakeholders and identifying opportunities for optimization.
Proactively identifying opportunities for strategic partners to join enterprise marketing campaigns
Working effectively within a large matrixed organization
Who you are…
Strategic thinker
who can synthesize information from various sources to create an actionable point of view. Ability to translate strategic plans into actionable execution.
Energy and creativity . Energy and enthusiasm are your hallmarks. You are a self-starter and can juggle multiple priorities.
A leader . Ability to influence, lead and coach across functional teams, a champion for new ideas and concepts. Proven ability to build relationships and influence decision making at senior levels.
Business savvy . You understand how to connect marketing action to business outcomes. You understand how to strategically manage and invest budget.
Team player . Strong team player with a track record of cross‑functional collaboration.
Experienced
in Business‑to‑Business/Business‑to‑Government marketing/technology marketing, as well as creative problem‑solving and negotiation skills.
Expertise . You have experience with alliance partner marketing and executing campaigns in the technology sector.
What you’ll need to succeed Bring your initiative and drive for innovation to GDIT. The Alliance Marketing Manager must have:
Education: Bachelor's degree required
Experience: 8+ years of combined marketing, corporate communications, brand management, and/or public relations agency experience (OR 6+ years with Master’s degree)
Knowledge of US Federal Government IT industry services, systems, and products marketplace and related media.
Experience in cross‑channel marketing communications (PR, events, digital and social media) and partner marketing.
Strong and highly effective writing and public speaking skills and interpersonal communication skills.
Writing samples available upon request.
Location: Hybrid to Falls Church, Virginia office with the expectation of working in the office three (3) days per week.
Why join the team?
Join an award‑winning marketing team
Collaborate with leading technology brands
Lead high‑impact and creative marketing programs
Autonomy to execute creative marketing initiatives
Opportunity for career growth and potential management responsibilities
Flexible working arrangements
The ability to influence major initiatives
GDIT is your place
Growth: AI‑powered career tool that identifies career steps and learning opportunities
Support: An internal mobility team focused on helping you achieve your career goals
Rewards: Comprehensive benefits and wellness packages, 401(K) with company match, and competitive pay and paid time off
Flexibility: Full‑flex work week to own your priorities at work and at home
Community: Award‑winning culture of innovation and a military‑friendly workplace
Own your opportunity Explore a career at GDIT and you’ll find endless opportunities to grow alongside colleagues who share your sense of ownership and pride in the meaningful work we do.
#J-18808-Ljbffr