Regional Marketing Specialist
Polsinelli, New York, NY, United States
Locations
New York
600 3rd Ave
42nd Floor
New York, NY 10016, USA
On-site
Marketing & Public Relations
Full-Time
Requisition #: REGIO001540
Description Interested in working in one of the most dynamic and energetic marketing departments in the country for an AmLaw 50 firm that is unlike any other? Then keep reading. At Polsinelli,
What a Law Firm Should Be
is not just our tagline, it is what we live every day. We strive to create a collaborative environment where our team members are encouraged to bring their whole selves, creativity and professional passions into the workplace so that they can thrive.
Polsinelli is seeking a Regional Marketing Specialist to support our New York office. The successful candidate will work with the Director of Regional Marketing and on the ground with our Office Managing Partners (OMP) to develop the strategic direction of the office and ensure that this direction aligns with and complements Polsinelli’s firm‑wide and practice‑specific marketing efforts. The Regional Marketing Specialist will also provide leadership to, and coordination of, Polsinelli’s marketing and public relations efforts in New York. The ideal candidate will be located in our New York office.
CORE RESPONSIBILITIES
Serve as marketing lead to assigned office(s)
Lead the development of a local marketing strategy in partnership with the Office Managing Partner (OMP) and Director of Regional Marketing that supports the OMP‑C strategy
Lead the development and implementation of high‑level partnering relationships with local professional organizations, industry associations, and educational institutions to identify leadership positions, speaking and conference presentation opportunities, and sources of referral for attorneys
Coordinate event details including collecting event RSVPs and sending attorney updates, printing name tags, staffing registration table, collecting/assembling event handout materials, post‑event follow‑up, and tracking lead generation and ROI, tracking event attendance in firm CRM
Coordinate office and community engagement events (social and sporting) and sponsorships that will generate leads and partnerships with attorneys
Work closely with the events team across assigned offices to maintain consistent and cohesive marketing events/sponsorship strategy
Partner with the Marketing team on invitation design, targeted list development, client communications, and event promotion such as social media engagement (taking event pictures, attaining photo releases)
Have a deep understanding of each target practice in assigned market(s) and the competitive position, including knowing top clients and prospective clients
Lead local surveys and submissions
Data entry for purposes of ROI and relationship management
Assist with the marketing budget for the office, developing a local marketing strategy in partnership with the Office Managing Partner and Director of Regional Marketing, including processing invoices, reconciling expenses, etc.
Keep abreast of both legal and business markets and “best practices” in legal marketing
Attend regular shareholder and committee meetings to ensure consistent and effective communication on issues and provide support for opportunities relating to marketing and brand awareness
Leverage AI tools (including ChatGPT and similar platforms) to enhance daily marketing workflows, generate content, streamline processes, and identify data‑driven opportunities for regional growth and engagement
Pitch and proposal support (alongside Department BD Support) including proficient utilization of the firm’s technology and marketing systems to manage and incorporate optimal processes and support of Department Marketing goals
Monitor the Firm’s external website including office pages and attorney bios, working closely with Department Marketing team on practice group and industry page updates
Lead the planning and execution of all office summer associate events and manage to the prescribed budget
Collaborate with other departments on firmwide initiatives
Work closely with Department Marketing team to co‑manage new attorney onboarding activities (bios, headshots, PR, onboarding orientation, etc.) to facilitate a smooth transition
Coordinate internal events with support of local OAs (Office Administrators) and LAAs (Legal Administrative Assistants) to promote company culture and identify opportunities to highlight on social media
Other duties as assigned
EDUCATION AND EXPERIENCE REQUIREMENTS
Bachelor’s Degree
Minimum (5) years’ law firm experience
Ability to work outside of regular office hours, and a flexible schedule and means to travel as needed
Takes ownership of firm‑wide strategic initiatives as assigned
Exceptional people skills and high level of professionalism and client service
Demonstrated ability to generate a range of solutions that meet goals and identify the benefits, costs and risks associated with each solution
Team player with a “can‑do” attitude who demonstrates resourcefulness
Experience managing budgets and driving cost‑effective strategies
Proficient in Microsoft 365 (Word, Excel, Outlook, and PowerPoint)
OTHER SKILLS/ABILITIES
Implement and maintain a system of organization
Operate with a sense of urgency
The budgeted salary range for this position is $100,000 - $120,000, depending on job market and experience.
As part of full‑time employment associated with this position, Polsinelli PC offers the following benefits: Paid time off, sick time off, a referral program, medical insurance and benefits, dental insurance, vision insurance, life insurance, AD&D insurance, ID Theft insurance, long‑term disability benefits, short‑term disability benefits, Parking/Transit reimbursement (varies depending on location), 401(k) benefits, and employee assistance benefits.
Polsinelli PC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.
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On-site
Marketing & Public Relations
Full-Time
Requisition #: REGIO001540
Description Interested in working in one of the most dynamic and energetic marketing departments in the country for an AmLaw 50 firm that is unlike any other? Then keep reading. At Polsinelli,
What a Law Firm Should Be
is not just our tagline, it is what we live every day. We strive to create a collaborative environment where our team members are encouraged to bring their whole selves, creativity and professional passions into the workplace so that they can thrive.
Polsinelli is seeking a Regional Marketing Specialist to support our New York office. The successful candidate will work with the Director of Regional Marketing and on the ground with our Office Managing Partners (OMP) to develop the strategic direction of the office and ensure that this direction aligns with and complements Polsinelli’s firm‑wide and practice‑specific marketing efforts. The Regional Marketing Specialist will also provide leadership to, and coordination of, Polsinelli’s marketing and public relations efforts in New York. The ideal candidate will be located in our New York office.
CORE RESPONSIBILITIES
Serve as marketing lead to assigned office(s)
Lead the development of a local marketing strategy in partnership with the Office Managing Partner (OMP) and Director of Regional Marketing that supports the OMP‑C strategy
Lead the development and implementation of high‑level partnering relationships with local professional organizations, industry associations, and educational institutions to identify leadership positions, speaking and conference presentation opportunities, and sources of referral for attorneys
Coordinate event details including collecting event RSVPs and sending attorney updates, printing name tags, staffing registration table, collecting/assembling event handout materials, post‑event follow‑up, and tracking lead generation and ROI, tracking event attendance in firm CRM
Coordinate office and community engagement events (social and sporting) and sponsorships that will generate leads and partnerships with attorneys
Work closely with the events team across assigned offices to maintain consistent and cohesive marketing events/sponsorship strategy
Partner with the Marketing team on invitation design, targeted list development, client communications, and event promotion such as social media engagement (taking event pictures, attaining photo releases)
Have a deep understanding of each target practice in assigned market(s) and the competitive position, including knowing top clients and prospective clients
Lead local surveys and submissions
Data entry for purposes of ROI and relationship management
Assist with the marketing budget for the office, developing a local marketing strategy in partnership with the Office Managing Partner and Director of Regional Marketing, including processing invoices, reconciling expenses, etc.
Keep abreast of both legal and business markets and “best practices” in legal marketing
Attend regular shareholder and committee meetings to ensure consistent and effective communication on issues and provide support for opportunities relating to marketing and brand awareness
Leverage AI tools (including ChatGPT and similar platforms) to enhance daily marketing workflows, generate content, streamline processes, and identify data‑driven opportunities for regional growth and engagement
Pitch and proposal support (alongside Department BD Support) including proficient utilization of the firm’s technology and marketing systems to manage and incorporate optimal processes and support of Department Marketing goals
Monitor the Firm’s external website including office pages and attorney bios, working closely with Department Marketing team on practice group and industry page updates
Lead the planning and execution of all office summer associate events and manage to the prescribed budget
Collaborate with other departments on firmwide initiatives
Work closely with Department Marketing team to co‑manage new attorney onboarding activities (bios, headshots, PR, onboarding orientation, etc.) to facilitate a smooth transition
Coordinate internal events with support of local OAs (Office Administrators) and LAAs (Legal Administrative Assistants) to promote company culture and identify opportunities to highlight on social media
Other duties as assigned
EDUCATION AND EXPERIENCE REQUIREMENTS
Bachelor’s Degree
Minimum (5) years’ law firm experience
Ability to work outside of regular office hours, and a flexible schedule and means to travel as needed
Takes ownership of firm‑wide strategic initiatives as assigned
Exceptional people skills and high level of professionalism and client service
Demonstrated ability to generate a range of solutions that meet goals and identify the benefits, costs and risks associated with each solution
Team player with a “can‑do” attitude who demonstrates resourcefulness
Experience managing budgets and driving cost‑effective strategies
Proficient in Microsoft 365 (Word, Excel, Outlook, and PowerPoint)
OTHER SKILLS/ABILITIES
Implement and maintain a system of organization
Operate with a sense of urgency
The budgeted salary range for this position is $100,000 - $120,000, depending on job market and experience.
As part of full‑time employment associated with this position, Polsinelli PC offers the following benefits: Paid time off, sick time off, a referral program, medical insurance and benefits, dental insurance, vision insurance, life insurance, AD&D insurance, ID Theft insurance, long‑term disability benefits, short‑term disability benefits, Parking/Transit reimbursement (varies depending on location), 401(k) benefits, and employee assistance benefits.
Polsinelli PC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.
#J-18808-Ljbffr