Social Media Manager
Senior Management Advisors Inc., Clearwater, FL, United States
Social Media Manager
Company:
Senior Management Advisors (SMA)
Location:
Clearwater, FL
About Us Senior Management Advisors is a trusted and established leader in senior living, with over 50 years of experience delivering exceptional care and creating vibrant communities for our residents. As we continue to grow, we are focused on elevating our brand presence, driving occupancy, and connecting meaningfully with families and prospects through innovative marketing strategies.
Position Overview Senior Management Advisors is seeking a creative, data-driven Social Media Manager to lead and execute our social media strategy across all communities. This role is responsible for building brand awareness, driving lead generation, and enhancing engagement through both organic and paid social media efforts.
The ideal candidate is highly creative, analytical, and experienced in social media advertising, with a strong ability to translate business goals into high-performing campaigns.
Key Responsibilities
Develop and execute comprehensive social media strategies across platforms (Facebook, Instagram, etc.)
Manage and grow social media accounts for multiple senior living communities
Plan, create, and publish engaging content including posts, graphics, and videos
Lead all social media advertising campaigns (paid social), including audience targeting, budget management, and optimization
Monitor, analyze, and report on performance metrics (engagement, reach, leads, ROI)
Optimize campaigns and content based on data insights and KPIs
Collaborate with internal teams to align messaging with promotions, events, and occupancy goals
Capture and coordinate photo and video content to support storytelling and brand development
Manage online reputation by responding to comments, messages, and reviews in a timely manner
Manage online reputation on Google, A Place for Mom, and other online sources
Stay current on social media trends, platform updates, and emerging technologies
Qualifications
Bachelor’s degree in marketing, Communications, or related field
Minimum of 2+ years of experience in social media management
Proven experience managing and scaling paid social media advertising campaigns
Strong understanding of audience targeting, retargeting, and conversion strategies
Experience with social media scheduling and analytics tools
Exceptional writing, editing, and communication skills
Highly creative with the ability to develop engaging and conversion-driven content
Strong analytical mindset with the ability to interpret data and make strategic decisions
Ability to manage multiple brands and projects in a fast-paced environment
Willingness to travel as needed
Preferred Qualifications
Experience in senior living, healthcare, or hospitality industries
Experience managing multi-location or multi-brand social media accounts
What We Offer
Competitive salary and benefits package
Opportunity to be part of a growing, respected organization
Collaborative, high-performance culture
Career growth and development opportunities
#J-18808-Ljbffr
Company:
Senior Management Advisors (SMA)
Location:
Clearwater, FL
About Us Senior Management Advisors is a trusted and established leader in senior living, with over 50 years of experience delivering exceptional care and creating vibrant communities for our residents. As we continue to grow, we are focused on elevating our brand presence, driving occupancy, and connecting meaningfully with families and prospects through innovative marketing strategies.
Position Overview Senior Management Advisors is seeking a creative, data-driven Social Media Manager to lead and execute our social media strategy across all communities. This role is responsible for building brand awareness, driving lead generation, and enhancing engagement through both organic and paid social media efforts.
The ideal candidate is highly creative, analytical, and experienced in social media advertising, with a strong ability to translate business goals into high-performing campaigns.
Key Responsibilities
Develop and execute comprehensive social media strategies across platforms (Facebook, Instagram, etc.)
Manage and grow social media accounts for multiple senior living communities
Plan, create, and publish engaging content including posts, graphics, and videos
Lead all social media advertising campaigns (paid social), including audience targeting, budget management, and optimization
Monitor, analyze, and report on performance metrics (engagement, reach, leads, ROI)
Optimize campaigns and content based on data insights and KPIs
Collaborate with internal teams to align messaging with promotions, events, and occupancy goals
Capture and coordinate photo and video content to support storytelling and brand development
Manage online reputation by responding to comments, messages, and reviews in a timely manner
Manage online reputation on Google, A Place for Mom, and other online sources
Stay current on social media trends, platform updates, and emerging technologies
Qualifications
Bachelor’s degree in marketing, Communications, or related field
Minimum of 2+ years of experience in social media management
Proven experience managing and scaling paid social media advertising campaigns
Strong understanding of audience targeting, retargeting, and conversion strategies
Experience with social media scheduling and analytics tools
Exceptional writing, editing, and communication skills
Highly creative with the ability to develop engaging and conversion-driven content
Strong analytical mindset with the ability to interpret data and make strategic decisions
Ability to manage multiple brands and projects in a fast-paced environment
Willingness to travel as needed
Preferred Qualifications
Experience in senior living, healthcare, or hospitality industries
Experience managing multi-location or multi-brand social media accounts
What We Offer
Competitive salary and benefits package
Opportunity to be part of a growing, respected organization
Collaborative, high-performance culture
Career growth and development opportunities
#J-18808-Ljbffr