Marketing Ops Spec
Staples, Framingham, MA, United States
Overview
Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas. Responsibilities
Build and execute Email campaigns using Marketo as the automation platform Project manage email campaign execution, including schedule, deliverables, content, data, and reporting Act as a subject matter expert to advise our marketing partners on best practices for campaign development Recommend how data can be used to increase personalization and dynamic content into our email campaigns Build out email nurture streams and trigger campaigns to increase automation Work with business partner to ensure you have all program requirements and recommend logical and efficient solutions to execute their campaigns Perform complete end-to-end testing of all projects to ensure flawless execution Partner with Trade Show marketing team to capture show data and route leads to sales team and/or email streams Execute A/B testing as needed; recommend best practices to set up and execute tests Provide campaign reporting and ongoing monitoring Troubleshoot technical issues as they arise Educate partners on marketing automation best practices Manage our technical vendors/consultants as needed Qualifications
Basic Qualifications
2+ years of experience in marketing managing marketing-based email campaigns or digital marketing or marketing automation experience Preferred Qualifications
Bachelor’s degree or equivalent work experience Marketo experience We Offer
Inclusive culture with associate-led Business Resource Groups Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays) Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more
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Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas. Responsibilities
Build and execute Email campaigns using Marketo as the automation platform Project manage email campaign execution, including schedule, deliverables, content, data, and reporting Act as a subject matter expert to advise our marketing partners on best practices for campaign development Recommend how data can be used to increase personalization and dynamic content into our email campaigns Build out email nurture streams and trigger campaigns to increase automation Work with business partner to ensure you have all program requirements and recommend logical and efficient solutions to execute their campaigns Perform complete end-to-end testing of all projects to ensure flawless execution Partner with Trade Show marketing team to capture show data and route leads to sales team and/or email streams Execute A/B testing as needed; recommend best practices to set up and execute tests Provide campaign reporting and ongoing monitoring Troubleshoot technical issues as they arise Educate partners on marketing automation best practices Manage our technical vendors/consultants as needed Qualifications
Basic Qualifications
2+ years of experience in marketing managing marketing-based email campaigns or digital marketing or marketing automation experience Preferred Qualifications
Bachelor’s degree or equivalent work experience Marketo experience We Offer
Inclusive culture with associate-led Business Resource Groups Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays) Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more
#J-18808-Ljbffr