Coordinator, Brand Marketing
David Yurman, New York, NY, United States
Brand Marketing Coordinator
Overview
The Brand Marketing Coordinator will support the Brand Marketing team in bringing integrated campaigns, product launches, and brand storytelling to market. This role will partner closely with three Brand Managers to help coordinate initiatives across paid, owned, and earned channels, ensuring brand campaigns are executed seamlessly and aligned with broader business priorities. The coordinator will play a key role in managing launch timelines with the ops teams, coordinating cross‑functional teams, and supporting performance reporting, helping translate brand strategy into effective execution. This position requires strong organizational skills, attention to detail, and the ability to manage multiple projects while contributing to the development of impactful brand moments.
Brand Marketing & Campaign Support
Support three Brand Managers in the development and execution of integrated brand campaigns, seasonal initiatives, and product launches.
Assist in translating brand strategy into coordinated marketing plans across digital, social, PR, retail, and CRM channels.
Contribute to the development of campaign briefs, presentations, and internal communications that ensure alignment across teams.
Launch Planning & Coordination
Help coordinate product launch plans and campaign roadmaps, ensuring cross‑functional alignment and on‑time execution.
Maintain and track campaign timelines, calendars, and key milestones across marketing, merchandising, e‑commerce, retail, and PR teams.
Organize and support cross‑functional meetings, ensuring clear documentation of action items and follow‑up on deliverables.
Project Management
Support the day‑to‑day project management of brand marketing initiatives, tracking progress across multiple campaigns simultaneously.
Coordinate marketing assets and deliverables across teams to ensure consistency and readiness for launch.
Assist in organizing campaign materials, messaging frameworks, and creative requests to support streamlined execution.
Performance Tracking & Campaign Recaps
Compile post‑launch and campaign recap reports, consolidating performance metrics across key marketing channels.
Partner with channel teams to gather insights across social, media, PR, email, and website performance.
Help identify key learnings and insights that inform future campaign planning and brand initiatives.
Brand & Content Coordination
Support the execution of brand storytelling initiatives that highlight craftsmanship, heritage, and product innovation.
Ensure marketing assets and messaging remain consistent with brand guidelines across channels and touchpoints.
Assist in coordinating brand activations, events, and key cultural moments that support broader brand visibility.
Qualifications
2–4 years of experience in marketing, brand marketing, or project coordination (luxury, fashion, or jewelry preferred).
Experience supporting strategy, integrated marketing campaigns or product launches across all channels.
Strong organizational and project management skills with the ability to manage multiple timelines and stakeholders.
Strong communication and presentation skills with exceptional attention to detail.
Strong creative aesthetic.
Analytical mindset with experience compiling campaign performance summaries.
High proficiency in PowerPoint, Excel, and project management tools (e.g. Monday).
Location New York, NY (TriBeca)
Working Mode Hybrid (3 days onsite)
Estimate Salary Range $28-$30 per hour
Benefits Base pay is one component of David Yurman’s total compensation package, which may also include healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.
Diversity, Equity & Inclusion at David Yurman As a company founded by artists, David Yurman champions self‑expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.
Equal Employment Opportunity David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).
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Brand Marketing & Campaign Support
Support three Brand Managers in the development and execution of integrated brand campaigns, seasonal initiatives, and product launches.
Assist in translating brand strategy into coordinated marketing plans across digital, social, PR, retail, and CRM channels.
Contribute to the development of campaign briefs, presentations, and internal communications that ensure alignment across teams.
Launch Planning & Coordination
Help coordinate product launch plans and campaign roadmaps, ensuring cross‑functional alignment and on‑time execution.
Maintain and track campaign timelines, calendars, and key milestones across marketing, merchandising, e‑commerce, retail, and PR teams.
Organize and support cross‑functional meetings, ensuring clear documentation of action items and follow‑up on deliverables.
Project Management
Support the day‑to‑day project management of brand marketing initiatives, tracking progress across multiple campaigns simultaneously.
Coordinate marketing assets and deliverables across teams to ensure consistency and readiness for launch.
Assist in organizing campaign materials, messaging frameworks, and creative requests to support streamlined execution.
Performance Tracking & Campaign Recaps
Compile post‑launch and campaign recap reports, consolidating performance metrics across key marketing channels.
Partner with channel teams to gather insights across social, media, PR, email, and website performance.
Help identify key learnings and insights that inform future campaign planning and brand initiatives.
Brand & Content Coordination
Support the execution of brand storytelling initiatives that highlight craftsmanship, heritage, and product innovation.
Ensure marketing assets and messaging remain consistent with brand guidelines across channels and touchpoints.
Assist in coordinating brand activations, events, and key cultural moments that support broader brand visibility.
Qualifications
2–4 years of experience in marketing, brand marketing, or project coordination (luxury, fashion, or jewelry preferred).
Experience supporting strategy, integrated marketing campaigns or product launches across all channels.
Strong organizational and project management skills with the ability to manage multiple timelines and stakeholders.
Strong communication and presentation skills with exceptional attention to detail.
Strong creative aesthetic.
Analytical mindset with experience compiling campaign performance summaries.
High proficiency in PowerPoint, Excel, and project management tools (e.g. Monday).
Location New York, NY (TriBeca)
Working Mode Hybrid (3 days onsite)
Estimate Salary Range $28-$30 per hour
Benefits Base pay is one component of David Yurman’s total compensation package, which may also include healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.
Diversity, Equity & Inclusion at David Yurman As a company founded by artists, David Yurman champions self‑expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.
Equal Employment Opportunity David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).
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