Director, Global Marketing (Acne & Wound Healing), Cerave DMI
L'Oreal Group, New York, NY, United States
Job Description
Manage New Product Development
Oversee Acne and Wound Healing product development and management of the Acne and Wound Healing category.
Using consumer and scientific insights, trends, and product knowledge, build a 3‑year product innovation plan that addresses business needs and meets Brand DNA.
Partner with Labs and Industrial Development teams to ensure product feasibility and appropriate development timelines.
Oversee concept development: incorporate consumer and scientific insights to create meaningful and innovative product positioning, in alignment with business needs and brand equity.
Responsible for end‑to‑end project launches (insights, formula direction, packaging design, artwork, claims, launch strategy) and partnership with Zone and Market Teams to ensure comprehensive, on‑time 360° launches.
Oversee the product development process, including dermatologist input and formula approvals, for both new products and existing product reformulations.
Oversee the end‑to‑end claims process, including clinical testing and medical studies.
Ensure collaboration with the Business Development team and emerging markets.
Build dermatological knowledge to drive strong innovation and activation.
Ensure the overall feasibility and profitability of projects through cost‑of‑goods management.
Create a vision for product packaging and work with creative teams on package development. Oversee the artwork process, including reviewing and approving all mechanicals.
Market Research
Oversee market, consumer, and dermatologist research and analyses to provide insights on brand challenges, risks, and opportunities.
Work with Global Consumer Research to analyze global category research and develop action plans for the Acne and Wound Healing category.
Manage Global Marketing Activations
Brief and create integrated consumer launch plans including hero assets, POS displays, social assets, PDP copy, social activations, educational videos, and more.
Create big ideas and valorization strategies to animate our existing portfolio and make new product launches impactful.
Brief and create medical activation plans including medical conference activations, Ad Board presentations with dermatologists, and core visual aids.
Ensure all content meets Brand DNA.
Manage production budgets and drive cost efficiency.
Strategic Meeting Management
Support management meeting agendas for international meetings.
Develop qualitative, clear, and sharp materials (PowerPoint) to ensure efficient, high‑quality meetings with management.
Effectively present to senior management.
Zone Management
Support business and coordinate communication across all zones as related to managed product categories.
Ensure global consistency of launches via the adoption and execution of marketing plans within managed categories.
Sustainability
Support CeraVe's sustainability initiatives as related to Acne and Wound Healing.
Help ensure brand compliance with all L'Oréal for the Future initiatives, including sustainable packaging and formula revisions.
People Management
Manage and develop 1 direct report.
Job Requirements
8+ years of related business experience.
4+ years of prior experience in Global Marketing and/or Product Development in consumer‑packaged goods or beauty.
Acne and Wound Healing experience is preferred.
2+ years of prior experience managing a team.
Experience working collaboratively with Labs on new products and/or product renovations.
Experience successfully launching and managing a new product or renovation throughout its entire life cycle.
Experience briefing and managing external creative agencies to bring creative concepts to life.
Proactive, with the ability to self‑manage projects and overcome obstacles independently.
Strong proficiency in Microsoft Suite, especially PowerPoint.
Curiosity about competition – in skincare and beyond – as well as a taste for science.
Presentation skills: ability to influence internal and external stakeholders through persuasive presentations.
Leadership skills: ability to demonstrate leadership and foster cooperation within the brand team and with cross‑functional partners.
Excellent interpersonal skills (written and oral).
Demonstrates L'Oréal Competencies: Leadership, Entrepreneurship, Achiever, and Innovator.
What We Offer
Salary Range:
$140,000 - $200,400 (The actual compensation will depend on a variety of job‑related factors, which may include geographic location, work experience, education, and skill level.)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (Up to 2 days per week work from home for eligible roles, subject to manager approval)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & more)
Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to e‑learnings, Lunch & Learn Sessions, Mentorship Programs & more)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact
[email protected] . You may request an accommodation at any time.
All of your information will be kept confidential, to the maximum extent permitted by law, in accordance with EEO guidelines.
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Oversee Acne and Wound Healing product development and management of the Acne and Wound Healing category.
Using consumer and scientific insights, trends, and product knowledge, build a 3‑year product innovation plan that addresses business needs and meets Brand DNA.
Partner with Labs and Industrial Development teams to ensure product feasibility and appropriate development timelines.
Oversee concept development: incorporate consumer and scientific insights to create meaningful and innovative product positioning, in alignment with business needs and brand equity.
Responsible for end‑to‑end project launches (insights, formula direction, packaging design, artwork, claims, launch strategy) and partnership with Zone and Market Teams to ensure comprehensive, on‑time 360° launches.
Oversee the product development process, including dermatologist input and formula approvals, for both new products and existing product reformulations.
Oversee the end‑to‑end claims process, including clinical testing and medical studies.
Ensure collaboration with the Business Development team and emerging markets.
Build dermatological knowledge to drive strong innovation and activation.
Ensure the overall feasibility and profitability of projects through cost‑of‑goods management.
Create a vision for product packaging and work with creative teams on package development. Oversee the artwork process, including reviewing and approving all mechanicals.
Market Research
Oversee market, consumer, and dermatologist research and analyses to provide insights on brand challenges, risks, and opportunities.
Work with Global Consumer Research to analyze global category research and develop action plans for the Acne and Wound Healing category.
Manage Global Marketing Activations
Brief and create integrated consumer launch plans including hero assets, POS displays, social assets, PDP copy, social activations, educational videos, and more.
Create big ideas and valorization strategies to animate our existing portfolio and make new product launches impactful.
Brief and create medical activation plans including medical conference activations, Ad Board presentations with dermatologists, and core visual aids.
Ensure all content meets Brand DNA.
Manage production budgets and drive cost efficiency.
Strategic Meeting Management
Support management meeting agendas for international meetings.
Develop qualitative, clear, and sharp materials (PowerPoint) to ensure efficient, high‑quality meetings with management.
Effectively present to senior management.
Zone Management
Support business and coordinate communication across all zones as related to managed product categories.
Ensure global consistency of launches via the adoption and execution of marketing plans within managed categories.
Sustainability
Support CeraVe's sustainability initiatives as related to Acne and Wound Healing.
Help ensure brand compliance with all L'Oréal for the Future initiatives, including sustainable packaging and formula revisions.
People Management
Manage and develop 1 direct report.
Job Requirements
8+ years of related business experience.
4+ years of prior experience in Global Marketing and/or Product Development in consumer‑packaged goods or beauty.
Acne and Wound Healing experience is preferred.
2+ years of prior experience managing a team.
Experience working collaboratively with Labs on new products and/or product renovations.
Experience successfully launching and managing a new product or renovation throughout its entire life cycle.
Experience briefing and managing external creative agencies to bring creative concepts to life.
Proactive, with the ability to self‑manage projects and overcome obstacles independently.
Strong proficiency in Microsoft Suite, especially PowerPoint.
Curiosity about competition – in skincare and beyond – as well as a taste for science.
Presentation skills: ability to influence internal and external stakeholders through persuasive presentations.
Leadership skills: ability to demonstrate leadership and foster cooperation within the brand team and with cross‑functional partners.
Excellent interpersonal skills (written and oral).
Demonstrates L'Oréal Competencies: Leadership, Entrepreneurship, Achiever, and Innovator.
What We Offer
Salary Range:
$140,000 - $200,400 (The actual compensation will depend on a variety of job‑related factors, which may include geographic location, work experience, education, and skill level.)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (Up to 2 days per week work from home for eligible roles, subject to manager approval)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & more)
Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to e‑learnings, Lunch & Learn Sessions, Mentorship Programs & more)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact
[email protected] . You may request an accommodation at any time.
All of your information will be kept confidential, to the maximum extent permitted by law, in accordance with EEO guidelines.
#J-18808-Ljbffr