Campaign Marketing Specialist
Kaseware, Denver, CO, United States
Location
Denver, Colorado / Hybrid (Denver-based candidates are expected to work in a hybrid model: 3 days in the office and 2 days from home)
Overview Do you love technology and helping organizations utilize that technology to do good? Are you interested in being part of a mission‑driven organization that helps keep your community, nation, and planet safe? At Kaseware you will have the chance to do all of that and more as our Campaign Marketing Specialist. Kaseware is a company that is changing the world of law enforcement and corporate security forever and, if you are up for a challenge, we would like you to consider helping us make the world a safer place.
Job Type Full‑time, Exempt
Responsibilities and Duties Campaign Execution and Marketing Operations
Build and manage landing pages, forms, workflows, and email campaigns in HubSpot
Execute multi‑channel campaigns including email, gated content, webinars, and event‑driven initiatives
Ensure campaigns are correctly structured, tagged, and tracked for accurate reporting
Maintain campaign hygiene including lists, properties, workflows, and automation logic
QA all assets prior to launch to ensure brand, functionality, and data integrity standards are met
Email Marketing
Build and deploy marketing emails within HubSpot using existing templates
Support segmentation, personalization, and A/B testing initiatives
Monitor email performance and flag optimization opportunities
Ensure compliance with deliverability and data privacy best practices
Event Marketing Support
Support the Event Specialist with campaign execution for webinars, virtual events, and in‑person events
Build event registration pages, confirmation emails, reminder workflows, and post‑event follow‑up campaigns
Assist with lead processing, attribution, and post‑event reporting
Coordinate timelines and execution details to ensure events are supported by effective demand
Cross‑Functional Collaboration
Work closely with the Demand Generation Manager to execute campaign plans and timelines
Coordinate with content, design, and sales teams as needed to support campaign delivery
Maintain clear documentation and communication around campaign status and deliverables
Required Education • Bachelor’s Degree (Required)
Required Skills & Experience
2 to 4 years of experience in a B2B marketing or demand generation role
In‑depth and hands‑on experience with HubSpot including email, workflows, forms, landing pages, and lists
Working knowledge of campaign planning and execution in a B2B environment
Experience supporting email marketing programs with a performance‑driven mindset
Strong attention to detail and ability to manage multiple campaigns simultaneously
Comfortable working in a fast‑paced, execution‑focused marketing team
Other Requirements
Language: English
Benefits
Salary Range: $70,000‑$90,000 yr
Excellent health, dental, and vision insurance with generous company contribution
Flex Spending Accounts
Unlimited paid vacation
12 paid company holidays
Paid Sick Time
Paid Parental Leave
401k with company matching
EcoPass provided for Colorado‑based employees
About Kaseware Kaseware is a dynamic start‑up company located in the Denver metro area. We build state‑of‑the‑art software for law enforcement and corporate security customers. We serve those that serve our communities and make our world safer.
Due to the nature of our business, you must be able to pass a full CJIS compliant fingerprint based background check, which is required for individuals needing access to criminal justice information (CJI).
U.S. Citizens and those authorized to work in the U.S. are encouraged to apply. We are unable to sponsor at this time.
#J-18808-Ljbffr
Overview Do you love technology and helping organizations utilize that technology to do good? Are you interested in being part of a mission‑driven organization that helps keep your community, nation, and planet safe? At Kaseware you will have the chance to do all of that and more as our Campaign Marketing Specialist. Kaseware is a company that is changing the world of law enforcement and corporate security forever and, if you are up for a challenge, we would like you to consider helping us make the world a safer place.
Job Type Full‑time, Exempt
Responsibilities and Duties Campaign Execution and Marketing Operations
Build and manage landing pages, forms, workflows, and email campaigns in HubSpot
Execute multi‑channel campaigns including email, gated content, webinars, and event‑driven initiatives
Ensure campaigns are correctly structured, tagged, and tracked for accurate reporting
Maintain campaign hygiene including lists, properties, workflows, and automation logic
QA all assets prior to launch to ensure brand, functionality, and data integrity standards are met
Email Marketing
Build and deploy marketing emails within HubSpot using existing templates
Support segmentation, personalization, and A/B testing initiatives
Monitor email performance and flag optimization opportunities
Ensure compliance with deliverability and data privacy best practices
Event Marketing Support
Support the Event Specialist with campaign execution for webinars, virtual events, and in‑person events
Build event registration pages, confirmation emails, reminder workflows, and post‑event follow‑up campaigns
Assist with lead processing, attribution, and post‑event reporting
Coordinate timelines and execution details to ensure events are supported by effective demand
Cross‑Functional Collaboration
Work closely with the Demand Generation Manager to execute campaign plans and timelines
Coordinate with content, design, and sales teams as needed to support campaign delivery
Maintain clear documentation and communication around campaign status and deliverables
Required Education • Bachelor’s Degree (Required)
Required Skills & Experience
2 to 4 years of experience in a B2B marketing or demand generation role
In‑depth and hands‑on experience with HubSpot including email, workflows, forms, landing pages, and lists
Working knowledge of campaign planning and execution in a B2B environment
Experience supporting email marketing programs with a performance‑driven mindset
Strong attention to detail and ability to manage multiple campaigns simultaneously
Comfortable working in a fast‑paced, execution‑focused marketing team
Other Requirements
Language: English
Benefits
Salary Range: $70,000‑$90,000 yr
Excellent health, dental, and vision insurance with generous company contribution
Flex Spending Accounts
Unlimited paid vacation
12 paid company holidays
Paid Sick Time
Paid Parental Leave
401k with company matching
EcoPass provided for Colorado‑based employees
About Kaseware Kaseware is a dynamic start‑up company located in the Denver metro area. We build state‑of‑the‑art software for law enforcement and corporate security customers. We serve those that serve our communities and make our world safer.
Due to the nature of our business, you must be able to pass a full CJIS compliant fingerprint based background check, which is required for individuals needing access to criminal justice information (CJI).
U.S. Citizens and those authorized to work in the U.S. are encouraged to apply. We are unable to sponsor at this time.
#J-18808-Ljbffr