International Sales Manager
Bigelow Tea, Fairfield, CT, United States
International Sales Manager
This position reports to the VP of Sales and operates cross functionally as a key member of the Sales & Marketing team. The International Sales Manager is responsible for developing and executing global sales strategies to expand the Bigelow brand internationally. This role drives growth in existing markets while identifying and building new market opportunities (with focus on the Americas), establishing strong distributor and retail partnerships, and ensuring alignment with overall company objectives.
International Sales Strategy & Market Development
Develops and executes international sales strategies aligned with corporate growth objectives
Evaluates and prioritizes existing markets to drive sustainable growth and increased market share
Identifies and assesses new market opportunities based on strategic criteria and brand alignment
Builds and presents business cases and go-to-market strategies for expansion into emerging markets
Establishes clear market entry strategies, including distribution, pricing, and promotional plans
Account Management & Business Development
Builds and strengthens relationships with international distributors, brokers, and retail partners
Leads sales presentations, business reviews, and negotiations with key partners
Drives execution of trade and consumer initiatives to support brand growth in international markets
Provides tea education and brand storytelling to customers and partners to enhance brand positioning
Sales Analysis, Reporting & Forecasting
Monitors and analyzes sales performance across international markets to identify trends and opportunities
Provides regular reporting and actionable insights to senior leadership
Develops and maintains sales forecasts, incorporating market trends, distributor feedback, and internal data
Tracks key performance indicators to evaluate effectiveness of strategies and initiatives
Operational Management & Cross-Functional Collaboration
Partners with internal teams to manage international documentation, logistics, and export requirements
Partners with internal teams to ensure compliance with legal, regulatory, and tariff requirements across markets
Monitors currency trends and assesses potential business impacts
Collaborates with Sales Support, Supply Chain, Finance, and Marketing to ensure seamless execution of international business
Skills Required
Strong strategic thinking with the ability to translate insights into actionable plans
Proven ability to analyze sales data and identify growth opportunities
Excellent communication and presentation skills, with the ability to influence internal and external stakeholders
Strong relationship-building and negotiation skills across diverse markets and cultures
Highly organized with strong planning and prioritization capabilities
Self‑starter with the ability to work independently and drive initiatives forward
Problem‑solving mindset with a proactive, solutions‑oriented approach
Proficiency in Microsoft Office (Excel, PowerPoint, Word)
Multilingual skills are required (English & Spanish)
Direct Reporting Positions
None
Education and/or Experience
Bachelor’s degree in Business, Marketing, or related field
7–10 years of experience in CPG international sales
Demonstrated success in expanding U.S. brands into international markets
Travel Requirements
Approximately 50% international travel
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International Sales Strategy & Market Development
Develops and executes international sales strategies aligned with corporate growth objectives
Evaluates and prioritizes existing markets to drive sustainable growth and increased market share
Identifies and assesses new market opportunities based on strategic criteria and brand alignment
Builds and presents business cases and go-to-market strategies for expansion into emerging markets
Establishes clear market entry strategies, including distribution, pricing, and promotional plans
Account Management & Business Development
Builds and strengthens relationships with international distributors, brokers, and retail partners
Leads sales presentations, business reviews, and negotiations with key partners
Drives execution of trade and consumer initiatives to support brand growth in international markets
Provides tea education and brand storytelling to customers and partners to enhance brand positioning
Sales Analysis, Reporting & Forecasting
Monitors and analyzes sales performance across international markets to identify trends and opportunities
Provides regular reporting and actionable insights to senior leadership
Develops and maintains sales forecasts, incorporating market trends, distributor feedback, and internal data
Tracks key performance indicators to evaluate effectiveness of strategies and initiatives
Operational Management & Cross-Functional Collaboration
Partners with internal teams to manage international documentation, logistics, and export requirements
Partners with internal teams to ensure compliance with legal, regulatory, and tariff requirements across markets
Monitors currency trends and assesses potential business impacts
Collaborates with Sales Support, Supply Chain, Finance, and Marketing to ensure seamless execution of international business
Skills Required
Strong strategic thinking with the ability to translate insights into actionable plans
Proven ability to analyze sales data and identify growth opportunities
Excellent communication and presentation skills, with the ability to influence internal and external stakeholders
Strong relationship-building and negotiation skills across diverse markets and cultures
Highly organized with strong planning and prioritization capabilities
Self‑starter with the ability to work independently and drive initiatives forward
Problem‑solving mindset with a proactive, solutions‑oriented approach
Proficiency in Microsoft Office (Excel, PowerPoint, Word)
Multilingual skills are required (English & Spanish)
Direct Reporting Positions
None
Education and/or Experience
Bachelor’s degree in Business, Marketing, or related field
7–10 years of experience in CPG international sales
Demonstrated success in expanding U.S. brands into international markets
Travel Requirements
Approximately 50% international travel
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