Marketing Manager, Yonge Eglinton Centre & Yonge Sheppard Centre
Medium, Toronto, KS, United States
POSITION OVERVIEW:
The Marketing Manager is responsible for developing and executing comprehensive property-level marketing strategies for Yonge Eglinton Centre and Yonge Sheppard Centre. This role drives traffic, sales, brand visibility, and community engagement through innovative marketing programs, events, partnerships, and digital content. The position works closely with Corporate Marketing, Leasing, Operations, Asset Management, and retail partners to ensure property marketing aligns with RioCan’s overall brand strategy and business objectives.
Marketing & Programming
Execute all property-level marketing initiatives and programming in alignment with corporate strategies and brand positioning.
Develop and manage content for property-owned channels including websites, digital directories, and social media platforms.
Plan, manage, and execute on-site events from ideation through post-event reporting, including advertising, logistics, permits, partnerships, and performance metrics.
Ensure optimal representation of the properties through signage, hoarding, and on-site marketing assets.
Retailer & Leasing Support
Build and maintain strong business relationships with retailers at both local and national levels to support event success and maximize sales productivity.
Support leasing efforts by participating in the leasing process, assisting with retailer onboarding, and developing leasing and sales materials.
Collaborate with Leasing to position the properties effectively to prospective retailers.
Partnerships & Revenue Generation
Maximize non-traditional revenue through income-generating events, promotions, sponsorships, and partnerships.
Identify and secure community, corporate, and non-profit partnerships that enhance property programming and engagement.
Support ancillary revenue goals in partnership with Corporate Marketing, Asset Management, Operations, and Leasing teams.
Assist with the management of third-party digital advertising programs.
Budget & Administration
Prepare, manage, and administer the property marketing budgets.
Negotiate with vendors to maximize marketing spend and adjust budgets in response to changes in income or strategic priorities.
Tenant & Community Engagement
Build strong relationships with tenants to understand their business objectives and identify on-site marketing opportunities that drive traffic to their stores.
Educate and connect tenants on cross-promotional opportunities and develop marketing initiatives to support these collaborations.
Work closely with community stakeholders to strengthen the centres’ connection to the surrounding neighbourhoods.
General
Assume additional responsibilities and participate in special projects as required.
QUALIFICATIONS:
Previous experience in commercial real estate, mixed-use developments, or retail-focused properties.
Demonstrated experience executing on-site events from concept through delivery.
Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
Highly creative, proactive problem solver with strong attention to detail.
Excellent verbal and written communication skills.
Ability to work independently while thriving in a collaborative, team-oriented environment.
Upbeat, positive, and solutions-oriented mindset.
Reliable, consistent, and action-oriented with a strong sense of ownership and accountability.
Salary Range $76,000 - $104,500 a year
The base salary range for this role reflects compensation for candidates at varying levels of experience and proficiency. The salary will be determined based on the successful candidate’s relevant competencies, including skills, experience, education, and our teams’ requirements.
The listed salary range does not include bonus and other total rewards. This role is eligible for participation in the company’s bonus program.
Equal Employment Opportunity and Accommodations We are committed to creating a diverse and inclusive work environment where all employees are valued, included, and empowered to do their best work and bring great ideas. People are at the core of who we are, and we respect that they have taken all paths to get here. RioCan welcomes applications from all candidates and is committed to providing accommodations for people with disabilities. If you require accommodation at any stage of the application process, please let us know, and we will be happy to work with you to meet your needs.
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The Marketing Manager is responsible for developing and executing comprehensive property-level marketing strategies for Yonge Eglinton Centre and Yonge Sheppard Centre. This role drives traffic, sales, brand visibility, and community engagement through innovative marketing programs, events, partnerships, and digital content. The position works closely with Corporate Marketing, Leasing, Operations, Asset Management, and retail partners to ensure property marketing aligns with RioCan’s overall brand strategy and business objectives.
Marketing & Programming
Execute all property-level marketing initiatives and programming in alignment with corporate strategies and brand positioning.
Develop and manage content for property-owned channels including websites, digital directories, and social media platforms.
Plan, manage, and execute on-site events from ideation through post-event reporting, including advertising, logistics, permits, partnerships, and performance metrics.
Ensure optimal representation of the properties through signage, hoarding, and on-site marketing assets.
Retailer & Leasing Support
Build and maintain strong business relationships with retailers at both local and national levels to support event success and maximize sales productivity.
Support leasing efforts by participating in the leasing process, assisting with retailer onboarding, and developing leasing and sales materials.
Collaborate with Leasing to position the properties effectively to prospective retailers.
Partnerships & Revenue Generation
Maximize non-traditional revenue through income-generating events, promotions, sponsorships, and partnerships.
Identify and secure community, corporate, and non-profit partnerships that enhance property programming and engagement.
Support ancillary revenue goals in partnership with Corporate Marketing, Asset Management, Operations, and Leasing teams.
Assist with the management of third-party digital advertising programs.
Budget & Administration
Prepare, manage, and administer the property marketing budgets.
Negotiate with vendors to maximize marketing spend and adjust budgets in response to changes in income or strategic priorities.
Tenant & Community Engagement
Build strong relationships with tenants to understand their business objectives and identify on-site marketing opportunities that drive traffic to their stores.
Educate and connect tenants on cross-promotional opportunities and develop marketing initiatives to support these collaborations.
Work closely with community stakeholders to strengthen the centres’ connection to the surrounding neighbourhoods.
General
Assume additional responsibilities and participate in special projects as required.
QUALIFICATIONS:
Previous experience in commercial real estate, mixed-use developments, or retail-focused properties.
Demonstrated experience executing on-site events from concept through delivery.
Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
Highly creative, proactive problem solver with strong attention to detail.
Excellent verbal and written communication skills.
Ability to work independently while thriving in a collaborative, team-oriented environment.
Upbeat, positive, and solutions-oriented mindset.
Reliable, consistent, and action-oriented with a strong sense of ownership and accountability.
Salary Range $76,000 - $104,500 a year
The base salary range for this role reflects compensation for candidates at varying levels of experience and proficiency. The salary will be determined based on the successful candidate’s relevant competencies, including skills, experience, education, and our teams’ requirements.
The listed salary range does not include bonus and other total rewards. This role is eligible for participation in the company’s bonus program.
Equal Employment Opportunity and Accommodations We are committed to creating a diverse and inclusive work environment where all employees are valued, included, and empowered to do their best work and bring great ideas. People are at the core of who we are, and we respect that they have taken all paths to get here. RioCan welcomes applications from all candidates and is committed to providing accommodations for people with disabilities. If you require accommodation at any stage of the application process, please let us know, and we will be happy to work with you to meet your needs.
#J-18808-Ljbffr