Strategy Director, Oncology Solid Tumor Marketing
NCBiotech, Durham, NC, United States
Hybrid work schedule with 2-3 days/week on-site requirement.
Preferred Location:
Philadelphia, PA (Walnut St.)
Other Location(s):
Durham, NC, or Waltham, MA
As a
Strategy Director in Oncology Solid Tumor Marketing , you will be responsible for supporting and delivering against the overall mid‑ and long‑term strategy for the brand. You will develop, monitor and report on key metrics to assess the short‑term performance of the brand across functions (KPIs, performance drivers, etc.) and support the development of key leadership and governance presentations (MPR/IR, Forecast, etc.).
Further, you will be responsible for the overall brand budget (across functions), forecast development, refinement, and tracking in collaboration with finance, forecasting, and analytics. Strategic lifecycle management is a core part of this role.
Key Responsibilities
Lead Commercial Strategy Team for the brand, a matrix team of commercial leaders across finance, forecasting, insights & analytics, marketing, and market access
Strategic & Operational Planning
Strategic development of brand KPIs, measurement plans, and performance monitoring aligned to strategic imperatives and critical success factors
Development of leadership and governance documents (e.g., MPR, OPR, IR, LRRs)
Serve as marketing lead / point of contact for Insights & Analytics, Competitive Intelligence, Forecasting and Supply
Strategic LCM (Lifecycle Management) Strategy for a multi‑indication product, including identifying current & future opportunities and prioritization of investment by indication as appropriate
Lead assessment of market development and key commercial opportunities to optimize launch planning
Identify and integrate novel data sources (biomarker, lab, claims, RWE, etc.) to enhance marketing strategies
Basic Qualifications
Bachelor’s Degree
8+ years of professional experience, including 4+ years in pharmaceutical marketing, two of which are specifically in the oncology sector
Experience with budget management and foundational principles of P&L management
Experience in strategy development and execution
Preferred Qualifications
MBA, MS, or MA in business, marketing science, or science related
Oncology experience is preferred
Experience in insights and analytics, market research, or forecasting
Ability to lead through change and inspire agility/flexibility amongst the team
Experience working with and managing external agencies, vendors and consultants in support of marketing plans and field team needs
Ability to work effectively across a matrix environment and influence without formal authority
Demonstrated ability to influence senior commercial leadership and confidently defend informed recommendations
Demonstrated ability to apply data and analyses to drive high impact business decisions
Strong verbal and written communication/presentation skills
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
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Preferred Location:
Philadelphia, PA (Walnut St.)
Other Location(s):
Durham, NC, or Waltham, MA
As a
Strategy Director in Oncology Solid Tumor Marketing , you will be responsible for supporting and delivering against the overall mid‑ and long‑term strategy for the brand. You will develop, monitor and report on key metrics to assess the short‑term performance of the brand across functions (KPIs, performance drivers, etc.) and support the development of key leadership and governance presentations (MPR/IR, Forecast, etc.).
Further, you will be responsible for the overall brand budget (across functions), forecast development, refinement, and tracking in collaboration with finance, forecasting, and analytics. Strategic lifecycle management is a core part of this role.
Key Responsibilities
Lead Commercial Strategy Team for the brand, a matrix team of commercial leaders across finance, forecasting, insights & analytics, marketing, and market access
Strategic & Operational Planning
Strategic development of brand KPIs, measurement plans, and performance monitoring aligned to strategic imperatives and critical success factors
Development of leadership and governance documents (e.g., MPR, OPR, IR, LRRs)
Serve as marketing lead / point of contact for Insights & Analytics, Competitive Intelligence, Forecasting and Supply
Strategic LCM (Lifecycle Management) Strategy for a multi‑indication product, including identifying current & future opportunities and prioritization of investment by indication as appropriate
Lead assessment of market development and key commercial opportunities to optimize launch planning
Identify and integrate novel data sources (biomarker, lab, claims, RWE, etc.) to enhance marketing strategies
Basic Qualifications
Bachelor’s Degree
8+ years of professional experience, including 4+ years in pharmaceutical marketing, two of which are specifically in the oncology sector
Experience with budget management and foundational principles of P&L management
Experience in strategy development and execution
Preferred Qualifications
MBA, MS, or MA in business, marketing science, or science related
Oncology experience is preferred
Experience in insights and analytics, market research, or forecasting
Ability to lead through change and inspire agility/flexibility amongst the team
Experience working with and managing external agencies, vendors and consultants in support of marketing plans and field team needs
Ability to work effectively across a matrix environment and influence without formal authority
Demonstrated ability to influence senior commercial leadership and confidently defend informed recommendations
Demonstrated ability to apply data and analyses to drive high impact business decisions
Strong verbal and written communication/presentation skills
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
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