CREATIVE SERVICES DIRECTOR - WOIO/WUAB
NAB Leadership Foundation, Cleveland, OH, United States
About Gray Media
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
Benefits
Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring
Salary/Wage $100,000 - $160,000/yr.
Shift and Schedule At Manager's Discretion
Job Type Full-Time
Job Summary WOIO in Cleveland, Ohio, is seeking a Creative Services Director. This is a department head leadership position, managing the station’s award-winning marketing and promotions staff, and is the top creative consultant for exceeding client expectations and managing the station’s marketing initiatives. The position serves as the primary leader in developing and executing the station’s marketing strategy to drive ratings and digital impression growth.
Duties/Responsibilities
Work closely with General Manager and other department heads to manage and execute initiatives to enhance the station’s internal and external image.
Work directly with sales managers, account executives, and clients to complete commercial and station projects.
Collaborate with News Director and News staff to develop and execute powerful image campaigns that reflect the direction of the station’s news brand. Market all station digital media initiatives, working closely with news and digital teams to identify daily opportunities to reach the target audience. Oversee station public relations, station news releases, and community partnerships.
The ideal candidate has a leadership mindset and is comfortable assuming ownership of the station’s marketing goals. Previous management experience is preferred. The ideal candidate will have an impressive reel of completed video projects and a proven track record of hitting deadlines.
This individual must be able to perform various physical tasks, including lifting up to 50 lbs.
Qualifications/Requirements Bachelor’s degree in marketing (or related field) preferred; equivalent experience considered. 6+ years related experience, including broadcast marketing and digital/social marketing, video production/editing, and Adobe Creative Cloud (After Effects, Photoshop, Illustrator).
People leadership: collaborative, solutions-focused style
Strong creative judgment
Strong communication and people skills
Flexible schedule (nights/weekends as needed)
Strong time management; works well across teams
Additional Info Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
WOIO/WUAB-TV/Gray Media is a drug-free company.
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Benefits
Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring
Salary/Wage $100,000 - $160,000/yr.
Shift and Schedule At Manager's Discretion
Job Type Full-Time
Job Summary WOIO in Cleveland, Ohio, is seeking a Creative Services Director. This is a department head leadership position, managing the station’s award-winning marketing and promotions staff, and is the top creative consultant for exceeding client expectations and managing the station’s marketing initiatives. The position serves as the primary leader in developing and executing the station’s marketing strategy to drive ratings and digital impression growth.
Duties/Responsibilities
Work closely with General Manager and other department heads to manage and execute initiatives to enhance the station’s internal and external image.
Work directly with sales managers, account executives, and clients to complete commercial and station projects.
Collaborate with News Director and News staff to develop and execute powerful image campaigns that reflect the direction of the station’s news brand. Market all station digital media initiatives, working closely with news and digital teams to identify daily opportunities to reach the target audience. Oversee station public relations, station news releases, and community partnerships.
The ideal candidate has a leadership mindset and is comfortable assuming ownership of the station’s marketing goals. Previous management experience is preferred. The ideal candidate will have an impressive reel of completed video projects and a proven track record of hitting deadlines.
This individual must be able to perform various physical tasks, including lifting up to 50 lbs.
Qualifications/Requirements Bachelor’s degree in marketing (or related field) preferred; equivalent experience considered. 6+ years related experience, including broadcast marketing and digital/social marketing, video production/editing, and Adobe Creative Cloud (After Effects, Photoshop, Illustrator).
People leadership: collaborative, solutions-focused style
Strong creative judgment
Strong communication and people skills
Flexible schedule (nights/weekends as needed)
Strong time management; works well across teams
Additional Info Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
WOIO/WUAB-TV/Gray Media is a drug-free company.
#J-18808-Ljbffr