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CRM Lead

GlobalWaveSoftech, Roanoke, VA, United States


We are seeking a highly experienced

CRM Lead

to drive the architecture, development, and delivery of enterprise-scale

Microsoft Dynamics 365 Customer Engagement (CE)

solutions. This role will lead cross-functional teams, define technical roadmaps, and deliver innovative CRM, portal, and AI-driven customer experience solutions. Key Responsibilities

Analyze and understand current and future

Microsoft Dynamics CE systems, configurations, and technologies . Define and drive the

architecture roadmap and delivery strategy

for CRM solutions. Lead, mentor, and manage a team of

CRM and full-stack developers . Ensure successful delivery of

CRM, portals, and web applications

within enterprise programs. Act as a

Subject Matter Expert (SME)

and advise leadership on emerging trends in Dynamics CE and AI technologies. Design and develop

customizations and configurations

in Dynamics 365 CE. Lead integrations with

ERP systems (e.g., SAP), middleware, payment gateways, and contact center platforms . Drive

data migration strategies

and execution for CRM implementations. Oversee development of

AI-driven solutions , including chatbots, virtual assistants, and intelligent automation. Ensure high-performance

contact center solutions , including IVR, chatbot, and omnichannel capabilities. Promote

Human-Centered Design principles

to enhance user experience. Maintain detailed

technical and functional documentation . Build strong relationships with

stakeholders, vendors, and leadership teams . Ensure adherence to

organizational standards, policies, and SDLC processes . Required Experience & Qualifications

10+ years of experience

in Microsoft Dynamics 365 CE implementation and development. 5+ years of experience

as a Microsoft

FastTrack Solution Architect . Proven experience delivering

large-scale CRM and contact center implementations . Hands-on experience with

Azure AI, Machine Learning, and AI-driven CRM solutions . Experience in

data migration from legacy systems to Dynamics CRM . Strong expertise in

integrating CRM with ERP systems, payment platforms, and external services . Experience implementing

high-volume contact center solutions with omnichannel capabilities . Proficiency in

Microsoft Office 365 and Azure DevOps (ADO) . Core Skills

Deep expertise in

Dynamics 365 CE and Power Platform Strong experience with

AI/ML integration and automation Expertise in

event-driven and decoupled architecture Strong knowledge of

customer experience and contact center technologies Advanced leadership and team management skills Preferred Skills

Experience in

SAP and enterprise business solutions Knowledge of

ITIL / ITSM practices Exposure to

modern omnichannel customer engagement platforms Certifications (Preferred)

Microsoft Power Platform / Dynamics CE

FastTrack Solution Architect Microsoft MVP (Business Applications / Customer Experience / Power Apps / Copilot Studio) Azure AI Fundamentals or similar

AI/ML certifications Microsoft Dynamics certifications Soft Skills

Strong

leadership and strategic thinking abilities Excellent

communication and stakeholder management skills High level of

problem-solving and decision-making capability Detail-oriented with strong

organizational skills

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