Marketing and Communications Strategist - Regional Programs
Richmond Behavioral Health, Richmond, VA, United States
Job Summary
Lead strategic communications and marketing initiatives across the organization or designated service areas. Develop internal and external messaging, manage vendor relationships, and use data to evaluate impact. Promote collaboration across departments and partner to support awareness, engagement, and utilization of services.
Essential Duties And Responsibilities
The essential duties and primary responsibilities below are intended to describe the general requirements of this job and are not intended to be an exhaustive statement of duties. Other duties may be assigned.
Develop and execute strategic communications plans to support organizational initiatives and service awareness
Create and manage content across digital and print platforms, including websites, newsletters, social media, and collateral materials
Coordinate and facilitate meetings with internal and external stakeholders to communicate strategy and gather input
Oversee vendor deliverables for marketing campaigns and ensure alignment with organizational goals
Collect and analyze data to monitor the effectiveness of communications and marketing efforts
Adjust strategies and tactics based on performance metrics and stakeholder feedback
Provide clear and concise reporting to leadership and partners
Promote collaboration across departments and external partners in communication efforts
Support localized messaging and outreach as needed
Other duties as assigned
Knowledge, Skills, And Abilities
Knowledge of strategic communications, audience segmentation, and outreach planning
Skill in graphic design, content development, and digital media
Skill in data analysis and performance reporting
Ability to manage multiple projects and coordinate with varied stakeholders
Ability to communicate complex ideas effectively, orally and in writing
Ability to adapt messaging to geographic, cultural, and organizational contexts
Ability to work independently and collaboratively across teams
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Essential Duties And Responsibilities
The essential duties and primary responsibilities below are intended to describe the general requirements of this job and are not intended to be an exhaustive statement of duties. Other duties may be assigned.
Develop and execute strategic communications plans to support organizational initiatives and service awareness
Create and manage content across digital and print platforms, including websites, newsletters, social media, and collateral materials
Coordinate and facilitate meetings with internal and external stakeholders to communicate strategy and gather input
Oversee vendor deliverables for marketing campaigns and ensure alignment with organizational goals
Collect and analyze data to monitor the effectiveness of communications and marketing efforts
Adjust strategies and tactics based on performance metrics and stakeholder feedback
Provide clear and concise reporting to leadership and partners
Promote collaboration across departments and external partners in communication efforts
Support localized messaging and outreach as needed
Other duties as assigned
Knowledge, Skills, And Abilities
Knowledge of strategic communications, audience segmentation, and outreach planning
Skill in graphic design, content development, and digital media
Skill in data analysis and performance reporting
Ability to manage multiple projects and coordinate with varied stakeholders
Ability to communicate complex ideas effectively, orally and in writing
Ability to adapt messaging to geographic, cultural, and organizational contexts
Ability to work independently and collaboratively across teams
#J-18808-Ljbffr